Lancôme Audience in Germany
Lancôme has an estimated audience of 1,434,849 people in Germany. 81.3% are female, 18.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, Alexander Zverev, Flaconi, YouTube Music, Hermès.
The average Lancôme fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, Alexander Zverev, Flaconi, with strongest over-indexing on Millie Bobby Brown (7.41× the country average). Demographically, the Lancôme audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Lancôme fans
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 37.2 |
| Estimated audience size | 1,434,849 |
Audience persona
The typical Lancôme fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 404,911 | 1.29× |
| Bayern | 265,152 | 1.15× |
| Baden-Württemberg | 246,309 | 1.26× |
| Hessen | 136,752 | 1.25× |
| Niedersachsen | 134,749 | 0.97× |
| Berlin | 72,371 | 1.13× |
| Rheinland-Pfalz | 70,148 | 0.98× |
| Sachsen | 59,999 | 0.85× |
| Schleswig-Holstein | 44,438 | 0.86× |
| Brandenburg | 37,093 | 0.83× |
| Hamburg | 36,168 | 1.12× |
| Sachsen-Anhalt | 32,944 | 0.89× |
| Thüringen | 30,064 | 0.82× |
| Mecklenburg-Vorpommern | 20,973 | 0.77× |
| Saarland | 14,636 | 0.83× |
| Bremen | 12,424 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 7.41× | Movies & TV |
| Alexander Zverev | 5.43× | Sports |
| Flaconi | 7.76× | Shopping |
| YouTube Music | 5.6× | Internet & Social Media |
| Hermès | 2.89× | Fashion & Accessoires |
| Euphoria | 2.41× | Movies & TV |
| Breuninger | 3.14× | Fashion & Accessoires |
| Angelina Jolie | 5.74× | Movies & TV |
| Taylor Swift | 3.77× | Music & Radio |
| Grocery store | 4.2× | Food & Beverages |
| Harry Styles | 5.99× | Music & Radio |
| IKEA | 1.92× | Home & Garden |
| Ryder Cup | 9.15× | Sports |
| Natalie Portman | 5.97× | Movies & TV |
| H&M | 1.92× | Shopping |
| PARFUMDREAMS | 6.7× | Shopping |
| Boating | 3.43× | Travel & Leisure |
| Starbucks | 3.11× | Food & Beverages |
| Bottega Veneta | 6.23× | Fashion & Accessoires |
| Isabel Marant | 5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 9.3% |
| United Kingdom | 6.2% |
See Lancôme audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Lancôme have in Germany?
Lancôme has an estimated audience of 1,434,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lancôme fans?
81.3% of Lancôme fans are female, 18.7% are male, with an average age of 37.2 years.
Which brands do Lancôme fans like most?
Lancôme fans show strongest brand affinity for Millie Bobby Brown (7.41×), Alexander Zverev (5.43×), and Flaconi (7.76×) over the country average.
Where do Lancôme fans live in Germany?
Lancôme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 404,911), Bayern (reach 265,152), and Baden-Württemberg (reach 246,309). These three regions account for the largest share of the active audience.
What other brands do Lancôme fans also like?
Beyond Lancôme itself, the audience over-indexes on Alexander Zverev (5.43×), Flaconi (7.76×), YouTube Music (5.6×), and Hermès (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lancôme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.