Lancôme Target Market in Germany
A data profile of the people who buy, follow and care about Lancôme in Germany — modelled from more than twelve digital signal sources. Lancôme has an estimated audience of 3,033 people in Germany.
The average Lancôme fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Millie Bobby Brown, Müller (company), Alexander Zverev, with strongest over-indexing on Millie Bobby Brown (7.41× the country average).
Demographically, the Lancôme audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lancôme fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Millie Bobby Brown.
At a glance
The key figures that characterise the Lancôme profile in Germany.
Search interest · 12-month trend
Customer demographics of Lancôme
81.3% are female, 18.7% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 37.2 |
| Estimated audience size | 3,033 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Lancôme audience comes from Germany.
| Country | Share |
|---|---|
| Thailand | 13.6% |
| Saudi Arabia | 10.4% |
| Hong Kong | 9.8% |
Geography
Where the Lancôme audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | <1K | 1.25× | |
| 02 | Hessen | <1K | 1.22× | |
| 03 | Baden-Württemberg | <1K | 1.21× | |
| 04 | Bayern | <1K | 1.12× | |
| 05 | Hamburg | <1K | 1.10× | |
| 06 | Berlin | <1K | 1.07× | |
| 07 | Bremen | <1K | 1.05× | |
| 08 | Rheinland-Pfalz | <1K | 0.99× | |
| 09 | Niedersachsen | <1K | 0.95× | |
| 10 | Sachsen-Anhalt | <1K | 0.92× | |
| 11 | Saarland | <1K | 0.90× | |
| 12 | Schleswig-Holstein | <1K | 0.88× | |
| 13 | Brandenburg | <1K | 0.86× | |
| 14 | Thüringen | <1K | 0.86× | |
| 15 | Sachsen | <1K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | <1K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lancôme audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 9.15× | ||
| 02 | Flaconi | Shopping | 7.76× | ||
| 03 | Millie Bobby Brown | Movies & TV | 7.41× | ||
| 04 | PARFUMDREAMS | Shopping | 6.70× | ||
| 05 | Bottega Veneta | Fashion & Accessoires | 6.23× | ||
| 06 | Harry Styles | Music & Radio | 5.99× | ||
| 07 | Natalie Portman | Movies & TV | 5.97× | ||
| 08 | Angelina Jolie | Movies & TV | 5.74× | ||
| 09 | YouTube Music | Internet & Social Media | 5.60× | ||
| 10 | Alexander Zverev | Sports | 5.43× | ||
| 11 | Isabel Marant | Fashion & Accessoires | 5.00× | ||
| 12 | Grocery store | Food & Beverages | 4.20× | ||
| 13 | Müller (company) | Food & Beverages | 3.81× | ||
| 14 | Taylor Swift | Music & Radio | 3.77× | ||
| 15 | Boating | Travel & Leisure | 3.43× | ||
| 16 | Breuninger | Fashion & Accessoires | 3.14× | ||
| 17 | Starbucks | Food & Beverages | 3.11× | ||
| 18 | Hermès | Fashion & Accessoires | 2.89× | ||
| 19 | IKEA | Home & Garden | 1.92× | ||
| 20 | H&M | Shopping | 1.92× |
Personality of the Lancôme audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Convenience Orientation | PREMIUM | 0.42× | |
| Spirituality | BALANCE | 0.47× |
Frequently asked questions
Who is Lancôme's target market in Germany?
Lancôme's target market in Germany covers an estimated 3,033 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lancôme customers?
81.3% of the Lancôme audience are female, 18.7% are male, with an average age of 37.2 years.
Which brands do Lancôme fans like most?
Lancôme fans show strongest brand affinity for Millie Bobby Brown (7.41×), Müller (company) (3.81×), and Alexander Zverev (5.43×) over the country average.
Where do Lancôme fans live in Germany?
Lancôme fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.
What other brands do Lancôme fans also like?
Beyond Lancôme itself, the audience over-indexes on Müller (company) (3.81×), Alexander Zverev (5.43×), YouTube Music (5.6×), and Flaconi (7.76×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
See Lancôme audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lancôme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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