Lebanon, Tennessee Audience in United States

Lebanon, Tennessee logo

Lebanon, Tennessee has an estimated audience of 379,196 people in United States. 71.8% are female, 28.2% are male, average age 43.8. Top regions: Tennessee, Florida, Georgia. Top brand affinities: Elsword, Pillow, Whataburger, Zoo Tycoon (series), Sinaloa.

The average Lebanon, Tennessee fan in United States is 43.8 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, Georgia. Top brand affinities include Elsword, Pillow, Whataburger, with strongest over-indexing on Elsword (17.13× the country average). Demographically, the Lebanon, Tennessee audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Lebanon, Tennessee fans

Demographic split for Lebanon, Tennessee audience in United States
MetricValue
Female71.8%
Male28.2%
Average age43.8
Estimated audience size379,196

Audience persona

The typical Lebanon, Tennessee fan in United States is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Lebanon, Tennessee in United States
RegionReachAffinity
Tennessee134,02617.62×
Florida17,5950.69×
Georgia16,5591.42×
Kentucky16,4673.46×
Texas15,5960.48×
California15,0480.36×
Alabama12,7052.4×
Illinois11,9380.95×
North Carolina11,0860.97×
Ohio8,0180.69×
Indiana7,9911.15×
Virginia7,0100.76×
New York6,7180.32×
Michigan6,4050.65×
Missouri5,7800.95×
Arkansas5,7201.83×
Mississippi5,6661.81×
South Carolina4,9450.87×
Pennsylvania4,5360.36×
Arizona3,7040.48×
Colorado3,1370.52×
Wisconsin3,0840.54×
Washington2,9320.39×
Louisiana2,6880.55×
New Jersey2,6760.28×
Minnesota2,4420.45×
Oklahoma2,3200.55×
Maryland2,1940.34×
Massachusetts2,1120.28×
Iowa1,9060.61×
Kansas1,6600.56×
Oregon1,6560.38×
Nevada1,4870.41×
Utah1,3630.4×
Connecticut1,2990.34×
Nebraska1,1400.6×
West Virginia1,1290.64×
Idaho8160.43×
New Mexico6040.32×
Washington, District of Columbia5490.48×
New Hampshire4680.31×
Montana4210.4×
South Dakota3960.45×
Maine3300.24×
Alaska3300.41×
Hawaii3180.2×
Rhode Island3180.26×
North Dakota3150.4×
Delaware3010.29×
Wyoming2670.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lebanon, Tennessee audience
BrandAffinityCategory
Elsword17.13×Games
Pillow1.94×Home & Garden
Whataburger1.56×Food & Beverages
Zoo Tycoon (series)17.24×Games
Sinaloa3.06×Travel & Leisure
Rajasthan13.24×Travel & Leisure
Gauri Khan14.3×Movies & TV
Goop3.53×Internet & Social Media
Governor of Michigan4.83×Politics & Society
Fairy godmother4.54×Literature
Historic site2.49×Arts & Culture
headspace5.03×Health
Wok3.4×Food & Beverages
Google Home3.19×Technology & Electronics
Hibachi3.85×Food & Beverages
Cherish (group)5.09×Music & Radio
Jeep Wagoneer2.47×Cars & Mobility
Home staging2.26×Home & Garden
Sailor2.08×Travel & Leisure
Grinch1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lebanon, Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.49
Convenience OrientationPREMIUM1.42
Community OrientationOPEN1.38
Urban LifestyleOPEN1.3
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Lebanon, Tennessee
CountryShare
United States41.9%
France24.5%
Germany13.9%

See Lebanon, Tennessee audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Lebanon, Tennessee have in United States?

Lebanon, Tennessee has an estimated audience of 379,196 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of Lebanon, Tennessee fans?

71.8% of Lebanon, Tennessee fans are female, 28.2% are male, with an average age of 43.8 years.

Which brands do Lebanon, Tennessee fans like most?

Lebanon, Tennessee fans show strongest brand affinity for Elsword (17.13×), Pillow (1.94×), and Whataburger (1.56×) over the country average.

Where do Lebanon, Tennessee fans live in United States?

Lebanon, Tennessee fans in United States are most concentrated in Tennessee (reach 134,026), Florida (reach 17,595), and Georgia (reach 16,559). These three regions account for the largest share of the active audience.

What other brands do Lebanon, Tennessee fans also like?

Beyond Lebanon, Tennessee itself, the audience over-indexes on Pillow (1.94×), Whataburger (1.56×), Zoo Tycoon (series) (17.24×), and Sinaloa (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lebanon, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.