Legends Audience in United States

Legends logo

Legends has an estimated audience of 3,426,374 people in United States. 53.8% are female, 46.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, MSN, Staples (Canada), Honda HR-V, Hobby Lobby.

The average Legends fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, MSN, Staples (Canada), with strongest over-indexing on Kia Sportage (22.5× the country average). Demographically, the Legends audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Legends fans

Demographic split for Legends audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.8
Estimated audience size3,426,374

Audience persona

The typical Legends fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Legends in United States
RegionReachAffinity
California351,4700.93×
Texas285,8520.97×
Florida190,8820.82×
New York186,0360.97×
Illinois116,9831.02×
Tennessee107,7141.57×
Michigan97,8141.09×
Kansas96,8883.59×
Pennsylvania95,9560.83×
North Carolina92,8040.9×
Missouri86,2381.56×
Ohio85,7160.81×
Georgia82,1270.78×
Arizona80,1541.15×
Indiana70,1971.12×
New Jersey65,6640.75×
Washington62,9820.92×
Virginia61,4280.74×
Maryland60,6581.03×
Louisiana59,0471.34×
Colorado51,0190.94×
Nevada48,9641.48×
Massachusetts46,9500.7×
Alabama46,0680.96×
South Carolina46,0150.89×
Oklahoma42,5641.12×
Wisconsin42,2200.82×
Minnesota39,4010.8×
Utah36,7291.2×
Kentucky36,5560.85×
Oregon35,0730.89×
Iowa26,8860.95×
Connecticut26,5200.77×
Arkansas23,9150.85×
Nebraska22,6291.32×
Mississippi22,6010.8×
Idaho19,2711.12×
Maine17,0091.39×
New Mexico15,3570.89×
West Virginia12,3390.77×
Hawaii11,2660.76×
New Hampshire11,1370.82×
South Dakota7,8610.99×
Montana7,8120.82×
Alaska7,4951.02×
Washington, District of Columbia7,0190.68×
Delaware6,2430.66×
Rhode Island6,1840.57×
North Dakota5,5170.78×
Wyoming4,7270.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Legends audience
BrandAffinityCategory
Kia Sportage22.5×Cars & Mobility
MSN2.37×News
Staples (Canada)3.12×Business & Career
Honda HR-V14.82×Cars & Mobility
Hobby Lobby1.97×Home & Garden
Houston Astros4.26×Sports
Pre-school playgroup16.15×Kids & Family
Los Angeles Dodgers3.42×Sports
Aldi1.83×Shopping
Concerts1.63×Music & Radio
Great Clips2.79×Beauty & Wellness
Livemusic2.42×Music & Radio
Taco Bell1.87×Food & Beverages
Jack Black5.4×Movies & TV
Aubrey Plaza5.36×Movies & TV
Best Buy1.76×Shopping
Bars1.55×Travel & Leisure
Jeep Grand Cherokee4.37×Cars & Mobility
Josh Hutcherson5.59×Movies & TV
Napoleon Dynamite5.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Legends audience
TraitClusterScore
ExtroversionTHRILL1.27
Social Media UsageJOY1.13
LGBTQ+ IdentityOPEN1.11
Family OrientationCONSERVATISM1.03
IndulgenceJOY1.01
Community OrientationOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Legends
CountryShare
United States35.3%
United Kingdom8.8%
France6.7%

See Legends audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Legends have in United States?

Legends has an estimated audience of 3,426,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Legends fans?

53.8% of Legends fans are female, 46.2% are male, with an average age of 40.8 years.

Which brands do Legends fans like most?

Legends fans show strongest brand affinity for Kia Sportage (22.5×), MSN (2.37×), and Staples (Canada) (3.12×) over the country average.

Where do Legends fans live in United States?

Legends fans in United States are most concentrated in California (reach 351,470), Texas (reach 285,852), and Florida (reach 190,882). These three regions account for the largest share of the active audience.

What other brands do Legends fans also like?

Beyond Legends itself, the audience over-indexes on MSN (2.37×), Staples (Canada) (3.12×), Honda HR-V (14.82×), and Hobby Lobby (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.