Letterkenny Audience in United States

Letterkenny logo

Letterkenny has an estimated audience of 1,236,598 people in United States. 21.8% are female, 78.2% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Alaska, Minnesota, Israel, Urban Outfitters.

The average Letterkenny fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Alaska, Minnesota, with strongest over-indexing on Dog breed (2.21× the country average). Demographically, the Letterkenny audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Letterkenny fans

Demographic split for Letterkenny audience in United States
MetricValue
Female21.8%
Male78.2%
Average age32.6
Estimated audience size1,236,598

Audience persona

The typical Letterkenny fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Letterkenny in United States
RegionReachAffinity
California76,8630.57×
Texas69,2210.65×
Florida50,2560.6×
New York49,3880.71×
Pennsylvania44,2341.06×
Ohio42,1731.11×
Michigan39,7291.23×
Illinois36,5040.89×
Washington31,5971.27×
North Carolina30,3990.82×
Wisconsin24,9951.34×
Arizona24,6900.98×
Georgia24,4880.64×
Colorado24,4631.26×
Virginia23,9920.8×
Minnesota23,6091.33×
Indiana23,5501.04×
Tennessee23,0490.93×
Missouri22,8351.15×
Massachusetts21,4900.88×
Oregon18,6791.32×
New Jersey17,7940.57×
Kentucky16,0191.03×
Oklahoma14,9341.09×
Alabama14,2550.83×
Maryland13,8710.65×
Iowa13,6531.34×
Utah13,3471.21×
South Carolina13,3100.72×
Kansas11,4101.17×
Louisiana9,9620.62×
Connecticut9,2070.74×
Arkansas9,0930.89×
Nevada8,4080.7×
Idaho8,3171.34×
Nebraska7,2541.17×
West Virginia6,2041.08×
New Hampshire6,1241.26×
Mississippi6,0300.59×
Maine5,9941.35×
Montana5,6441.65×
New Mexico4,9040.79×
Alaska4,3281.64×
North Dakota3,5861.41×
South Dakota3,5661.25×
Vermont3,2331.49×
Rhode Island3,0310.77×
Hawaii2,8350.53×
Wyoming2,4781.35×
Washington, District of Columbia2,4410.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Letterkenny audience
BrandAffinityCategory
Dog breed2.21×Pets & Animals
Alaska2.54×Travel & Leisure
Minnesota2.51×Travel & Leisure
Israel2.59×Travel & Leisure
Urban Outfitters2.08×Shopping
Unique Gifts2.08×Shopping
Birthday Gifts2.78×Kids & Family
3D printing2.12×Technology & Electronics
ABC 7 Chicago3.55×Movies & TV
Nebraska2.24×Travel & Leisure
WESH3.97×Movies & TV
Sinaloa2.86×Travel & Leisure
Winemaking3.11×Food & Beverages
nbc chicago3.74×Movies & TV
Racing1.58×Cars & Mobility
Sailor2.88×Travel & Leisure
Home staging2.94×Home & Garden
WFTV3.3×Movies & TV
Hog Hunting1.82×Sports
IS (Infinite Stratos)2.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Letterkenny audience
TraitClusterScore
PatriotismCONSERVATISM1.46
ExtroversionTHRILL1.41
IndividualismJOY1.34
LGBTQ+ IdentityOPEN1.33
Early Adopter MentalityPOWER1.32
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Letterkenny
CountryShare
United States49.5%
Ireland16.7%
United Kingdom10.1%

See Letterkenny audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Letterkenny have in United States?

Letterkenny has an estimated audience of 1,236,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Letterkenny fans?

21.8% of Letterkenny fans are female, 78.2% are male, with an average age of 32.6 years.

Which brands do Letterkenny fans like most?

Letterkenny fans show strongest brand affinity for Dog breed (2.21×), Alaska (2.54×), and Minnesota (2.51×) over the country average.

Where do Letterkenny fans live in United States?

Letterkenny fans in United States are most concentrated in California (reach 76,863), Texas (reach 69,221), and Florida (reach 50,256). These three regions account for the largest share of the active audience.

What other brands do Letterkenny fans also like?

Beyond Letterkenny itself, the audience over-indexes on Alaska (2.54×), Minnesota (2.51×), Israel (2.59×), and Urban Outfitters (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Letterkenny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.