Lidia Bastianich Audience in United States

Lidia Bastianich logo

Lidia Bastianich has an estimated audience of 343,029 people in United States. 81.2% are female, 18.8% are male, average age 51.6. Top regions: New York, California, Florida. Top brand affinities: Regional styles of Mexican music, Elsword, Alaska, Pillow, Natural rubber.

The average Lidia Bastianich fan in United States is 51.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Regional styles of Mexican music, Elsword, Alaska, with strongest over-indexing on Regional styles of Mexican music (5.58× the country average). Demographically, the Lidia Bastianich audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Lidia Bastianich fans

Demographic split for Lidia Bastianich audience in United States
MetricValue
Female81.2%
Male18.8%
Average age51.6
Estimated audience size343,029

Audience persona

The typical Lidia Bastianich fan in United States is more female, around 51.6 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Lidia Bastianich in United States
RegionReachAffinity
New York42,2462.2×
California32,3470.86×
Florida21,1330.91×
New Jersey19,9222.28×
Pennsylvania17,5571.52×
Texas17,2640.59×
Illinois13,8211.21×
Massachusetts12,4921.85×
Ohio11,6351.1×
Connecticut9,7742.84×
North Carolina8,7870.85×
Michigan8,5360.95×
Oregon7,9872.03×
Missouri7,8281.42×
Arizona7,4951.07×
Virginia6,8840.82×
Georgia6,3260.6×
Wisconsin6,1481.19×
Washington5,4760.8×
Colorado5,2450.97×
Minnesota5,1811.05×
Maryland5,1720.88×
Indiana5,0160.8×
South Carolina4,7090.91×
Tennessee4,4600.65×
Kentucky3,3980.79×
Kansas3,0061.11×
Nevada2,9030.87×
Louisiana2,8130.64×
Oklahoma2,4240.64×
Alabama2,3990.5×
Iowa2,2680.8×
Rhode Island2,2312.04×
New Hampshire1,9931.47×
Arkansas1,6340.58×
Utah1,6060.52×
Maine1,5241.24×
New Mexico1,3730.8×
Mississippi1,3400.47×
Delaware1,2931.37×
Idaho1,2590.73×
Nebraska9240.54×
Hawaii9080.62×
Washington, District of Columbia8740.85×
West Virginia7980.5×
Vermont6641.1×
Montana5600.59×
Alaska4240.58×
South Dakota3540.45×
North Dakota3120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lidia Bastianich audience
BrandAffinityCategory
Regional styles of Mexican music5.58×Music & Radio
Elsword19.77×Games
Alaska1.79×Travel & Leisure
Pillow1.79×Home & Garden
Natural rubber1.62×Cars & Mobility
Nationality1.59×Politics & Society
Google Analytics2.87×Internet & Social Media
Historic site2.43×Arts & Culture
Fairy godmother4.17×Literature
Goop2.96×Internet & Social Media
Kendra Scott1.62×Fashion & Accessoires
Governor of Michigan3.83×Politics & Society
Jeep Wagoneer2.78×Cars & Mobility
Home staging2.3×Home & Garden
Cam Ward1.65×Sports
headspace3.91×Health
Hibachi3.18×Food & Beverages
Wok2.61×Food & Beverages
Google Home2.54×Technology & Electronics
Cherish (group)4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lidia Bastianich audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
Community OrientationOPEN1.39
IndulgenceJOY1.37
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.36
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Lidia Bastianich
CountryShare
United States70.4%
Italy16.0%
Canada12.1%

See Lidia Bastianich audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Lidia Bastianich have in United States?

Lidia Bastianich has an estimated audience of 343,029 people in United States, concentrated in New York and California.

What is the gender split and age of Lidia Bastianich fans?

81.2% of Lidia Bastianich fans are female, 18.8% are male, with an average age of 51.6 years.

Which brands do Lidia Bastianich fans like most?

Lidia Bastianich fans show strongest brand affinity for Regional styles of Mexican music (5.58×), Elsword (19.77×), and Alaska (1.79×) over the country average.

Where do Lidia Bastianich fans live in United States?

Lidia Bastianich fans in United States are most concentrated in New York (reach 42,246), California (reach 32,347), and Florida (reach 21,133). These three regions account for the largest share of the active audience.

What other brands do Lidia Bastianich fans also like?

Beyond Lidia Bastianich itself, the audience over-indexes on Elsword (19.77×), Alaska (1.79×), Pillow (1.79×), and Natural rubber (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lidia Bastianich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.