Rascasse Audience Intelligence

Lidia Bastianich Audience in United States

A data profile of the people who buy, follow and care about Lidia Bastianich in United States — modelled from more than twelve digital signal sources. Lidia Bastianich has an estimated audience of 320,520 people in United States.

#25among Chef in United States#11666among Person in United States#2417in Food & Beverages

The average Lidia Bastianich fan in United States is 51.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include QVC, Pinterest, Weather forecasting, with strongest over-indexing on QVC (14.28× the country average).

Demographically, the Lidia Bastianich audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lidia Bastianich fan in United States is more female, around 51.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lidia Bastianich profile in United States.

Audience size
321K
in United States
Gender
81.2%♀
18.8% male
Age
51.6
average years
Country rank
#46715
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lidia Bastianich fans

81.2% are female, 18.8% are male, average age 51.6.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Lidia Bastianich audience in United States
MetricValue
Female81.2%
Male18.8%
Average age51.6
Estimated audience size320,520
Fig. 03

Age distribution

Ø 51.6
average years
Age distribution of the Lidia Bastianich audience in United States
Age bracketShare%
16-191%
20-294%
30-3913%
40-4932%
50+50%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Lidia Bastianich audience comes from United States.

Worldwide audience distribution share by country for Lidia Bastianich
CountryShare
United States68.5%
Italy17.2%
Canada12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lidia Bastianich audience in United States is strongest.

Fig. 05

Top regions by affinity

Lidia Bastianich fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K2.83×
02Rhode Island~3K2.42×
03New Jersey~20K2.33×
04New York~40K2.15×
05Massachusetts~10K1.75×
06Oregon~7K1.73×
07Pennsylvania~20K1.47×
08New Hampshire~2K1.38×
09Delaware~1K1.38×
10Missouri~7K1.35×
11Maine~1K1.20×
12Illinois~10K1.16×
13Wisconsin~6K1.12×
14Vermont<1K1.12×
15Kansas~3K1.09×
16Minnesota~5K1.04×
17Ohio~10K1.02×
18Arizona~7K1.02×
19Colorado~5K0.94×
20Michigan~8K0.92×
21Maryland~5K0.91×
22Washington, District of Columbia<1K0.91×
23Florida~20K0.88×
24Nevada~3K0.88×
25New Mexico~2K0.88×
26South Carolina~4K0.87×
27Alaska<1K0.85×
28Iowa~2K0.83×
29North Carolina~8K0.82×
30Virginia~7K0.82×
31Washington~6K0.82×
32Idaho~1K0.82×
33Montana<1K0.82×
34North Dakota<1K0.82×
35California~30K0.81×
36Kentucky~3K0.81×
37South Dakota<1K0.81×
38Indiana~5K0.79×
39West Virginia~1K0.76×
40Hawaii~1K0.76×
41Nebraska~1K0.74×
42Oklahoma~3K0.72×
43Arkansas~2K0.71×
44Louisiana~3K0.70×
45Mississippi~2K0.69×
46Tennessee~5K0.66×
47Utah~2K0.63×
48Georgia~6K0.60×
49Alabama~3K0.60×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Lidia Bastianich, United States
0.59×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lidia Bastianich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lidia Bastianich audience
#·InterestCategoryAffinity×
01QVCMovies & TV14.28×
02Elderly careHealth8.79×
03Garden centreHome & Garden8.67×
04Weather forecastingHome & Garden7.49×
05Microwave ovenHome & Garden5.93×
06Sustainable energyHome & Garden5.23×
07Renewable energyBusiness & Career5.09×
08FedExBusiness & Career4.85×
09Discount storesShopping4.54×
10First class travelTravel & Leisure4.12×
11Organic foodFood & Beverages3.62×
12PinterestInternet & Social Media3.45×
13Mortgage loansBusiness & Career3.00×
14Trader Joe'sShopping2.97×
15Shopping mallsShopping2.93×
16TV talkshowsMovies & TV2.67×
17AirbnbTravel & Leisure2.40×
18BarbecueFood & Beverages2.29×
19FurnitureHome & Garden2.26×
20McDonald'sFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lidia Bastianich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lidia Bastianich audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
Convenience OrientationPREMIUM2.28×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lidia Bastianich audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Luxury OrientationPREMIUM0.90×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lidia Bastianich have in United States?

Lidia Bastianich has an estimated audience of 320,520 people in United States, concentrated in New York and California.

02

What is the gender split and age of Lidia Bastianich fans?

81.2% of Lidia Bastianich fans are female, 18.8% are male, with an average age of 51.6 years.

03

Which brands do Lidia Bastianich fans like most?

Lidia Bastianich fans show strongest brand affinity for QVC (14.28×), Pinterest (3.45×), and Weather forecasting (7.49×) over the country average.

04

Where do Lidia Bastianich fans live in United States?

Lidia Bastianich fans in United States are most concentrated in New York (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lidia Bastianich fans also like?

Beyond Lidia Bastianich itself, the audience over-indexes on Pinterest (3.45×), Weather forecasting (7.49×), Microwave oven (5.93×), and Discount stores (4.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lidia Bastianich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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