Lidia Bastianich Audience in United States

Lidia Bastianich has an estimated audience of 343,029 people in United States. 81.2% are female, 18.8% are male, average age 51.6. Top regions: New York, California, Florida. Top brand affinities: Autism Awareness, Kia Sportage, Diabetes mellitus awareness, Google Maps, Capital One.

The average Lidia Bastianich fan in United States is 51.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Autism Awareness, Kia Sportage, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (9.1× the country average). Demographically, the Lidia Bastianich audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Lidia Bastianich fans

Demographic split for Lidia Bastianich audience in United States
MetricValue
Female81.2%
Male18.8%
Average age51.6
Estimated audience size343,029

Audience persona

The typical Lidia Bastianich fan in United States is more female, around 51.6 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Lidia Bastianich in United States
RegionReachAffinity
New York42,2462.2×
California32,3470.86×
Florida21,1330.91×
New Jersey19,9222.28×
Pennsylvania17,5571.52×
Texas17,2640.59×
Illinois13,8211.21×
Massachusetts12,4921.85×
Ohio11,6351.1×
Connecticut9,7742.84×
North Carolina8,7870.85×
Michigan8,5360.95×
Oregon7,9872.03×
Missouri7,8281.42×
Arizona7,4951.07×
Virginia6,8840.82×
Georgia6,3260.6×
Wisconsin6,1481.19×
Washington5,4760.8×
Colorado5,2450.97×
Minnesota5,1811.05×
Maryland5,1720.88×
Indiana5,0160.8×
South Carolina4,7090.91×
Tennessee4,4600.65×
Kentucky3,3980.79×
Kansas3,0061.11×
Nevada2,9030.87×
Louisiana2,8130.64×
Oklahoma2,4240.64×
Alabama2,3990.5×
Iowa2,2680.8×
Rhode Island2,2312.04×
New Hampshire1,9931.47×
Arkansas1,6340.58×
Utah1,6060.52×
Maine1,5241.24×
New Mexico1,3730.8×
Mississippi1,3400.47×
Delaware1,2931.37×
Idaho1,2590.73×
Nebraska9240.54×
Hawaii9080.62×
Washington, District of Columbia8740.85×
West Virginia7980.5×
Vermont6641.1×
Montana5600.59×
Alaska4240.58×
South Dakota3540.45×
North Dakota3120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lidia Bastianich audience
BrandAffinityCategory
Autism Awareness9.1×Health
Kia Sportage19.77×Cars & Mobility
Diabetes mellitus awareness6.25×Health
Google Maps3.5×Internet & Social Media
Capital One3.54×Business & Career
Khan Academy6.79×Business & Career
Singer-songwriter3.08×Music & Radio
Indeed.com3.12×Business & Career
Microblogging6.33×Technology & Electronics
MSN2.61×News
Hobby Lobby2.23×Home & Garden
AccuWeather3.66×Home & Garden
Staples (Canada)2.98×Business & Career
Circle K3.95×Shopping
QVC3.98×Movies & TV
Income tax6.57×Business & Career
Google News3.17×News
Honda HR-V13.44×Cars & Mobility
Microwave oven3.38×Home & Garden
Enterprise Rent-A-Car3.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lidia Bastianich audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
Community OrientationOPEN1.39
IndulgenceJOY1.37
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.36
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Lidia Bastianich
CountryShare
United States70.4%
Italy16.0%
Canada12.1%

See Lidia Bastianich audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Lidia Bastianich have in United States?

Lidia Bastianich has an estimated audience of 343,029 people in United States, concentrated in New York and California.

What is the gender split and age of Lidia Bastianich fans?

81.2% of Lidia Bastianich fans are female, 18.8% are male, with an average age of 51.6 years.

Which brands do Lidia Bastianich fans like most?

Lidia Bastianich fans show strongest brand affinity for Autism Awareness (9.1×), Kia Sportage (19.77×), and Diabetes mellitus awareness (6.25×) over the country average.

Where do Lidia Bastianich fans live in United States?

Lidia Bastianich fans in United States are most concentrated in New York (reach 42,246), California (reach 32,347), and Florida (reach 21,133). These three regions account for the largest share of the active audience.

What other brands do Lidia Bastianich fans also like?

Beyond Lidia Bastianich itself, the audience over-indexes on Kia Sportage (19.77×), Diabetes mellitus awareness (6.25×), Google Maps (3.5×), and Capital One (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lidia Bastianich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.