Living wage Audience in United States
Living wage has an estimated audience of 391,242 people in United States. 61.2% are female, 38.8% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Google News, Princess Polly, Jane Goodall, Culture, Gift.
The average Living wage fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google News, Princess Polly, Jane Goodall, with strongest over-indexing on Google News (3.73× the country average). Demographically, the Living wage audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Living wage fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.1 |
| Estimated audience size | 391,242 |
Audience persona
The typical Living wage fan in United States is more female, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,584 | 0.92× |
| Texas | 23,671 | 0.7× |
| New York | 18,084 | 0.83× |
| Florida | 17,180 | 0.65× |
| Maine | 14,815 | 10.57× |
| North Carolina | 12,005 | 1.02× |
| Pennsylvania | 10,333 | 0.78× |
| Virginia | 9,503 | 1× |
| Illinois | 9,327 | 0.72× |
| Georgia | 9,058 | 0.75× |
| Massachusetts | 8,814 | 1.14× |
| Michigan | 8,189 | 0.8× |
| Ohio | 8,073 | 0.67× |
| Washington | 7,861 | 1× |
| New Jersey | 6,658 | 0.67× |
| Maryland | 6,489 | 0.96× |
| Tennessee | 5,647 | 0.72× |
| Indiana | 5,517 | 0.77× |
| Louisiana | 5,467 | 1.08× |
| Arizona | 5,262 | 0.66× |
| Colorado | 5,096 | 0.83× |
| Missouri | 4,756 | 0.75× |
| Minnesota | 4,566 | 0.81× |
| Oregon | 4,339 | 0.97× |
| Wisconsin | 4,250 | 0.72× |
| Kentucky | 3,835 | 0.78× |
| South Carolina | 3,794 | 0.64× |
| Oklahoma | 3,457 | 0.8× |
| Alabama | 3,293 | 0.6× |
| Nevada | 2,628 | 0.69× |
| Connecticut | 2,598 | 0.66× |
| Utah | 2,532 | 0.72× |
| Kansas | 2,206 | 0.72× |
| Iowa | 2,147 | 0.67× |
| Arkansas | 2,121 | 0.66× |
| Mississippi | 2,098 | 0.65× |
| New Hampshire | 1,968 | 1.28× |
| Washington, District of Columbia | 1,690 | 1.44× |
| Idaho | 1,434 | 0.73× |
| Nebraska | 1,349 | 0.69× |
| New Mexico | 1,294 | 0.66× |
| Hawaii | 1,106 | 0.66× |
| Rhode Island | 1,045 | 0.84× |
| West Virginia | 1,015 | 0.56× |
| Montana | 987 | 0.91× |
| Alaska | 775 | 0.93× |
| Vermont | 748 | 1.09× |
| South Dakota | 718 | 0.79× |
| Delaware | 638 | 0.59× |
| North Dakota | 599 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 3.73× | News |
| Princess Polly | 6.56× | Fashion & Accessoires |
| Jane Goodall | 7.04× | Pets & Animals |
| Culture | 1.72× | Literature |
| Gift | 1.87× | Shopping |
| Jane Fonda | 7.97× | Movies & TV |
| Macy's | 2.18× | Shopping |
| Wildlife trade | 5.82× | Politics & Society |
| Emma Thompson | 9.89× | Movies & TV |
| Everlane | 5.78× | Fashion & Accessoires |
| United States Postal Service | 2.02× | Business & Career |
| Woman | 1.54× | Kids & Family |
| Men's clothing | 2.06× | Fashion & Accessoires |
| Bank of America | 1.88× | Business & Career |
| CNN | 1.51× | Movies & TV |
| Daily Kos | 7.22× | Internet & Social Media |
| Anthropologie | 2.69× | Shopping |
| Privacy law | 4.86× | Internet & Social Media |
| Friendship | 1.53× | Kids & Family |
| Sabrina Carpenter | 2.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.93 |
| Sustainability | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.37 |
| Career Orientation | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 43.4% |
| United States | 19.3% |
| Brazil | 14.6% |
See Living wage audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Living wage have in United States?
Living wage has an estimated audience of 391,242 people in United States, concentrated in California and Texas.
What is the gender split and age of Living wage fans?
61.2% of Living wage fans are female, 38.8% are male, with an average age of 41.1 years.
Which brands do Living wage fans like most?
Living wage fans show strongest brand affinity for Google News (3.73×), Princess Polly (6.56×), and Jane Goodall (7.04×) over the country average.
Where do Living wage fans live in United States?
Living wage fans in United States are most concentrated in California (reach 39,584), Texas (reach 23,671), and New York (reach 18,084). These three regions account for the largest share of the active audience.
What other brands do Living wage fans also like?
Beyond Living wage itself, the audience over-indexes on Princess Polly (6.56×), Jane Goodall (7.04×), Culture (1.72×), and Gift (1.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Living wage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.