A data profile of the people who buy, follow and care about Louis Zamperini in United States — modelled from more than twelve digital signal sources. Louis Zamperini has an estimated audience of 514,600 people in United States.
The average Louis Zamperini fan in United States is 54.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Religion, Right of self-defense, Bible, with strongest over-indexing on Religion (2.94× the country average).
Demographically, the Louis Zamperini audience skews more female with an average age of 54.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Louis Zamperini fan in United States is more female, around 54.3 years old, with strong Patriotism tendencies and a notable affinity for Religion.
The key figures that characterise the Louis Zamperini profile in United States.
61.8% are female, 38.2% are male, average age 54.3.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 54.3 |
| Estimated audience size | 514,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 0% | |
| 30-39 | 6% | |
| 40-49 | 34% | |
| 50+ | 59% |
Where the Louis Zamperini audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~8K | 1.74× | |
| 02 | Idaho | ~4K | 1.62× | |
| 03 | Montana | ~2K | 1.43× | |
| 04 | South Dakota | ~2K | 1.30× | |
| 05 | Nebraska | ~3K | 1.25× | |
| 06 | North Dakota | ~1K | 1.23× | |
| 07 | Wyoming | <1K | 1.22× | |
| 08 | Mississippi | ~5K | 1.18× | |
| 09 | Colorado | ~10K | 1.14× | |
| 10 | Kansas | ~5K | 1.13× | |
| 11 | Minnesota | ~8K | 1.09× | |
| 12 | Iowa | ~5K | 1.09× | |
| 13 | Wisconsin | ~9K | 1.08× | |
| 14 | Alaska | ~1K | 1.07× | |
| 15 | California | ~60K | 1.04× | |
| 16 | Indiana | ~10K | 1.03× | |
| 17 | Tennessee | ~10K | 1.01× | |
| 18 | Connecticut | ~5K | 1.01× | |
| 19 | Hawaii | ~2K | 1.00× | |
| 20 | Ohio | ~20K | 0.99× | |
| 21 | New Hampshire | ~2K | 0.99× | |
| 22 | Arkansas | ~4K | 0.98× | |
| 23 | Alabama | ~7K | 0.97× | |
| 24 | Kentucky | ~6K | 0.97× | |
| 25 | Arizona | ~10K | 0.96× | |
| 26 | Washington | ~10K | 0.96× | |
| 27 | Oklahoma | ~6K | 0.96× | |
| 28 | Missouri | ~8K | 0.95× | |
| 29 | West Virginia | ~2K | 0.95× | |
| 30 | Maine | ~2K | 0.95× | |
| 31 | New Mexico | ~2K | 0.93× | |
| 32 | Rhode Island | ~2K | 0.93× | |
| 33 | North Carolina | ~10K | 0.91× | |
| 34 | Oregon | ~6K | 0.91× | |
| 35 | Texas | ~40K | 0.90× | |
| 36 | Virginia | ~10K | 0.90× | |
| 37 | Massachusetts | ~9K | 0.90× | |
| 38 | South Carolina | ~7K | 0.90× | |
| 39 | Pennsylvania | ~20K | 0.86× | |
| 40 | Florida | ~30K | 0.85× | |
| 41 | Michigan | ~10K | 0.82× | |
| 42 | Washington, District of Columbia | ~1K | 0.82× | |
| 43 | Louisiana | ~6K | 0.81× | |
| 44 | New York | ~20K | 0.79× | |
| 45 | Illinois | ~10K | 0.78× | |
| 46 | Georgia | ~10K | 0.77× | |
| 47 | Delaware | ~1K | 0.77× | |
| 48 | New Jersey | ~10K | 0.76× | |
| 49 | Nevada | ~4K | 0.73× | |
| 50 | Maryland | ~6K | 0.71× |
The strongest cross-interests of the Louis Zamperini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Right of self-defense | Politics & Society | 23.72× | ||
| 02 | Atheism | Politics & Society | 8.07× | ||
| 03 | Judaism | Politics & Society | 5.87× | ||
| 04 | Bestseller | Literature | 4.62× | ||
| 05 | New Testament | Politics & Society | 4.49× | ||
| 06 | Crime fiction | Literature | 4.00× | ||
| 07 | Bible | Politics & Society | 3.65× | ||
| 08 | Activism | Politics & Society | 3.55× | ||
| 09 | Religion | Business & Career | 2.94× | ||
| 10 | Genetics | Kids & Family | 2.42× | ||
| 11 | Country music | Music & Radio | 2.04× | ||
| 12 | Documentary movies | Movies & TV | 1.93× | ||
| 13 | Coffee | Food & Beverages | 1.87× | ||
| 14 | Health care | Business & Career | 1.83× | ||
| 15 | Alcoholic beverages | Food & Beverages | 1.79× | ||
| 16 | Medicine | Business & Career | 1.79× | ||
| 17 | Recipes | Food & Beverages | 1.77× | ||
| 18 | Baseball | Sports | 1.71× | ||
| 19 | American football | Sports | 1.70× | ||
| 20 | Cooking | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.71× | |
| Spirituality | BALANCE | 3.00× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.95× |
Louis Zamperini has an estimated audience of 514,600 people in United States, concentrated in California and Texas.
61.8% of Louis Zamperini fans are female, 38.2% are male, with an average age of 54.3 years.
Louis Zamperini fans show strongest brand affinity for Religion (2.94×), Right of self-defense (23.72×), and Bible (3.65×) over the country average.
Louis Zamperini fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Louis Zamperini itself, the audience over-indexes on Right of self-defense (23.72×), Bible (3.65×), Activism (3.55×), and Judaism (5.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Louis Zamperini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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