Louis Zamperini Audience in United States

Louis Zamperini logo

Louis Zamperini has an estimated audience of 532,643 people in United States. 61.8% are female, 38.2% are male, average age 54.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Goop, Governor of Michigan, Wok, Vocal harmony.

The average Louis Zamperini fan in United States is 54.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (2.25× the country average). Demographically, the Louis Zamperini audience skews more female with an average age of 54.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Nobility

Demographics of Louis Zamperini fans

Demographic split for Louis Zamperini audience in United States
MetricValue
Female61.8%
Male38.2%
Average age54.3
Estimated audience size532,643

Audience persona

The typical Louis Zamperini fan in United States is more female, around 54.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Louis Zamperini in United States
RegionReachAffinity
California64,1051.09×
Texas43,7630.96×
Florida31,1600.86×
New York24,4780.82×
Ohio15,7140.96×
Pennsylvania15,6220.87×
North Carolina15,0480.94×
Illinois14,1730.8×
Georgia13,2900.81×
Virginia11,9560.92×
Michigan11,7290.84×
Arizona11,6071.07×
Washington11,4061.07×
Tennessee10,9271.02×
New Jersey10,4910.77×
Indiana10,4401.07×
Colorado10,0201.19×
Massachusetts9,5270.91×
Utah8,8711.86×
Minnesota8,5771.12×
Missouri8,2520.96×
Wisconsin7,9600.99×
South Carolina7,1780.9×
Alabama7,1160.96×
Maryland6,5590.72×
Oregon6,4261.05×
Oklahoma6,0121.02×
Louisiana6,0000.87×
Kentucky5,9170.89×
Connecticut5,1350.96×
Kansas4,9421.18×
Mississippi4,9181.12×
Iowa4,8441.1×
Idaho4,7521.78×
Arkansas4,2850.98×
Nevada3,9280.76×
Nebraska2,9591.11×
Hawaii2,5541.12×
New Mexico2,2990.86×
Montana2,2451.52×
West Virginia2,1250.86×
New Hampshire1,9970.95×
Maine1,7140.9×
South Dakota1,4321.16×
Rhode Island1,4150.83×
North Dakota1,2631.15×
Alaska1,2251.08×
Washington, District of Columbia1,0770.67×
Delaware9420.64×
Wyoming9171.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis Zamperini audience
BrandAffinityCategory
Israel2.25×Travel & Leisure
Goop5.52×Internet & Social Media
Governor of Michigan6.76×Politics & Society
Wok5.61×Food & Beverages
Vocal harmony3.81×Music & Radio
Grinch2.97×Movies & TV
Google Home4.72×Technology & Electronics
headspace6.64×Health
Grace Slick6.08×Music & Radio
3D printing1.76×Technology & Electronics
Historic site2.91×Arts & Culture
Home staging3.45×Home & Garden
Fairy godmother4.77×Literature
Hibachi4.84×Food & Beverages
El Paso County, Colorado7.89×Travel & Leisure
Cherish (group)6.5×Music & Radio
Nebraska Cornhuskers football2.06×Sports
JDSU1.72×Business & Career
Jesse Plemons1.8×Movies & TV
Jeep Wagoneer2.97×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis Zamperini audience
TraitClusterScore
PatriotismCONSERVATISM2.9
SpiritualityBALANCE1.79
Risk AppetiteTHRILL1.44
SustainabilityBALANCE1.3
IndividualismJOY1.26
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Louis Zamperini
CountryShare
United States68.5%
Germany13.8%
Italy12.3%

See Louis Zamperini audiences in other countries

More Nobility audiences in United States

Frequently asked questions

How many fans does Louis Zamperini have in United States?

Louis Zamperini has an estimated audience of 532,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Louis Zamperini fans?

61.8% of Louis Zamperini fans are female, 38.2% are male, with an average age of 54.3 years.

Which brands do Louis Zamperini fans like most?

Louis Zamperini fans show strongest brand affinity for Israel (2.25×), Goop (5.52×), and Governor of Michigan (6.76×) over the country average.

Where do Louis Zamperini fans live in United States?

Louis Zamperini fans in United States are most concentrated in California (reach 64,105), Texas (reach 43,763), and Florida (reach 31,160). These three regions account for the largest share of the active audience.

What other brands do Louis Zamperini fans also like?

Beyond Louis Zamperini itself, the audience over-indexes on Goop (5.52×), Governor of Michigan (6.76×), Wok (5.61×), and Vocal harmony (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Zamperini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.