Loyola University Chicago Audience in United States

Loyola University Chicago logo

Loyola University Chicago has an estimated audience of 584,150 people in United States. 63.6% are female, 36.4% are male, average age 44.9. Top regions: Illinois, California, Texas. Top brand affinities: headspace, Halsey, Oregon, Goop, Governor of Michigan, Wok.

The average Loyola University Chicago fan in United States is 44.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include headspace, Halsey, Oregon, Goop, with strongest over-indexing on headspace (19.38× the country average). Demographically, the Loyola University Chicago audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Loyola University Chicago fans

Demographic split for Loyola University Chicago audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.9
Estimated audience size584,150

Audience persona

The typical Loyola University Chicago fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Loyola University Chicago in United States
RegionReachAffinity
Illinois247,04512.69×
California49,3190.77×
Texas36,0050.72×
New York26,4500.81×
Florida23,4710.59×
Wisconsin16,1441.84×
Pennsylvania15,8640.81×
Indiana15,6201.46×
Michigan14,6310.96×
Ohio13,6980.76×
Virginia13,0820.92×
Maryland12,9501.29×
Minnesota12,2981.47×
Missouri12,1591.29×
New Jersey11,8580.8×
Georgia11,3920.63×
North Carolina10,6280.6×
Washington10,5570.9×
Massachusetts10,4600.91×
Tennessee9,4550.81×
Iowa7,6871.6×
Colorado6,5780.71×
Connecticut6,1351.05×
Arizona5,9650.5×
Louisiana5,2490.7×
Kentucky4,9430.67×
South Carolina4,5740.52×
Oregon4,2910.64×
Washington, District of Columbia3,6392.07×
Oklahoma3,1700.49×
Alabama3,1050.38×
Kansas3,0790.67×
Nevada2,9790.53×
Arkansas2,4400.51×
Utah2,4050.46×
Nebraska2,1160.72×
Mississippi2,1110.44×
Hawaii1,8510.74×
New Mexico1,5080.51×
Maine1,3050.62×
Rhode Island1,2120.65×
Idaho1,1410.39×
New Hampshire1,1290.49×
West Virginia1,1000.4×
Delaware1,0130.63×
Vermont9010.88×
South Dakota8140.6×
Montana5740.35×
North Dakota4950.41×
Alaska4220.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loyola University Chicago audience
BrandAffinityCategory
headspace19.38×Health
Halsey, Oregon14.63×Travel & Leisure
Goop8.71×Internet & Social Media
Governor of Michigan9.6×Politics & Society
Wok7.42×Food & Beverages
Fairy godmother8.23×Literature
Israel2.28×Travel & Leisure
Vocal harmony4.88×Music & Radio
Cherish (group)11.7×Music & Radio
Tuscany6.91×Travel & Leisure
Google Home6.31×Technology & Electronics
Grace Slick8.16×Music & Radio
Cryptic crossword14×Technology & Electronics
Grinch3.38×Movies & TV
Jeep Wagoneer4.61×Cars & Mobility
Historic site3.34×Arts & Culture
TV Fanatic8.03×Movies & TV
Hibachi5.92×Food & Beverages
Natural rubber1.53×Cars & Mobility
UK garage3.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loyola University Chicago audience
TraitClusterScore
Community OrientationOPEN1.7
Sports ActivityPOWER1.53
SustainabilityBALANCE1.41
Career OrientationPOWER1.34
Urban LifestyleOPEN1.31
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Loyola University Chicago
CountryShare
United States81.8%
India5.2%
Canada3.0%

See Loyola University Chicago audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Loyola University Chicago have in United States?

Loyola University Chicago has an estimated audience of 584,150 people in United States, concentrated in Illinois and California.

What is the gender split and age of Loyola University Chicago fans?

63.6% of Loyola University Chicago fans are female, 36.4% are male, with an average age of 44.9 years.

Which brands do Loyola University Chicago fans like most?

Loyola University Chicago fans show strongest brand affinity for headspace (19.38×), Halsey, Oregon (14.63×), and Goop (8.71×) over the country average.

Where do Loyola University Chicago fans live in United States?

Loyola University Chicago fans in United States are most concentrated in Illinois (reach 247,045), California (reach 49,319), and Texas (reach 36,005). These three regions account for the largest share of the active audience.

What other brands do Loyola University Chicago fans also like?

Beyond Loyola University Chicago itself, the audience over-indexes on Halsey, Oregon (14.63×), Goop (8.71×), Governor of Michigan (9.6×), and Wok (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loyola University Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.