A data profile of the people who buy, follow and care about Loyola University Chicago in United States — modelled from more than twelve digital signal sources. Loyola University Chicago has an estimated audience of 584,150 people in United States.
The average Loyola University Chicago fan in United States is 44.9 years old, more female, and lives primarily in Illinois.
The audience is concentrated in Illinois, California, Texas.
Top brand affinities include Michael Strahan, University of Notre Dame, Colgate University, with strongest over-indexing on Michael Strahan (34.84× the country average).
Demographically, the Loyola University Chicago audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Loyola University Chicago fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Michael Strahan.
The key figures that characterise the Loyola University Chicago profile in United States.
63.6% are female, 36.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.9 |
| Estimated audience size | 584,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 34% |
Where the Loyola University Chicago audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~300K | 15.34× | |
| 02 | Washington, District of Columbia | ~3K | 1.63× | |
| 03 | Wisconsin | ~10K | 1.53× | |
| 04 | Minnesota | ~10K | 1.42× | |
| 05 | Indiana | ~10K | 1.40× | |
| 06 | Iowa | ~7K | 1.37× | |
| 07 | Missouri | ~10K | 1.19× | |
| 08 | Maryland | ~10K | 1.02× | |
| 09 | Washington | ~10K | 0.90× | |
| 10 | Vermont | <1K | 0.88× | |
| 11 | Michigan | ~10K | 0.87× | |
| 12 | Connecticut | ~5K | 0.87× | |
| 13 | Alaska | ~1K | 0.87× | |
| 14 | Tennessee | ~10K | 0.84× | |
| 15 | Virginia | ~10K | 0.81× | |
| 16 | Nebraska | ~2K | 0.80× | |
| 17 | Hawaii | ~2K | 0.78× | |
| 18 | South Dakota | ~1K | 0.78× | |
| 19 | Massachusetts | ~9K | 0.76× | |
| 20 | California | ~50K | 0.75× | |
| 21 | Kentucky | ~5K | 0.74× | |
| 22 | Rhode Island | ~1K | 0.73× | |
| 23 | North Dakota | <1K | 0.73× | |
| 24 | Oregon | ~5K | 0.72× | |
| 25 | Maine | ~1K | 0.71× | |
| 26 | Delaware | ~1K | 0.71× | |
| 27 | Texas | ~30K | 0.70× | |
| 28 | Ohio | ~10K | 0.70× | |
| 29 | Pennsylvania | ~10K | 0.69× | |
| 30 | Kansas | ~3K | 0.69× | |
| 31 | Colorado | ~6K | 0.67× | |
| 32 | Montana | ~1K | 0.67× | |
| 33 | Georgia | ~10K | 0.66× | |
| 34 | New Jersey | ~10K | 0.66× | |
| 35 | New York | ~20K | 0.65× | |
| 36 | Arkansas | ~3K | 0.65× | |
| 37 | Louisiana | ~5K | 0.64× | |
| 38 | New Hampshire | ~1K | 0.64× | |
| 39 | New Mexico | ~2K | 0.62× | |
| 40 | West Virginia | ~2K | 0.62× | |
| 41 | Arizona | ~7K | 0.59× | |
| 42 | Idaho | ~2K | 0.59× | |
| 43 | North Carolina | ~10K | 0.57× | |
| 44 | Mississippi | ~3K | 0.57× | |
| 45 | Oklahoma | ~4K | 0.55× | |
| 46 | Nevada | ~3K | 0.55× | |
| 47 | Florida | ~20K | 0.54× | |
| 48 | South Carolina | ~5K | 0.54× | |
| 49 | Utah | ~3K | 0.51× | |
| 50 | Alabama | ~4K | 0.48× |
The strongest cross-interests of the Loyola University Chicago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Strahan | Movies & TV | 34.84× | ||
| 02 | University of Illinois at Chicago | Business & Career | 27.67× | ||
| 03 | Colgate University | Business & Career | 17.54× | ||
| 04 | Boston College | Business & Career | 16.91× | ||
| 05 | Erin Andrews | Sports | 14.63× | ||
| 06 | University of Notre Dame | Business & Career | 10.96× | ||
| 07 | Northwestern University | Business & Career | 8.88× | ||
| 08 | Chicago Blackhawks | Sports | 7.38× | ||
| 09 | Chicago White Sox | Sports | 6.23× | ||
| 10 | Business school | Business & Career | 5.66× | ||
| 11 | NASDAQ | Business & Career | 3.97× | ||
| 12 | Sustainable energy | Home & Garden | 3.75× | ||
| 13 | Bath and Bodyworks | Shopping | 3.43× | ||
| 14 | Renewable energy | Business & Career | 3.39× | ||
| 15 | FedEx | Business & Career | 3.07× | ||
| 16 | Mortgage loans | Business & Career | 2.49× | ||
| 17 | Discount stores | Shopping | 2.35× | ||
| 18 | Airbnb | Travel & Leisure | 2.18× | ||
| 19 | Shopping malls | Shopping | 2.07× | ||
| 20 | Internet & Social Media | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.93× | |
| Patriotism | CONSERVATISM | 1.90× | |
| Family Orientation | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.92× |
Loyola University Chicago has an estimated audience of 584,150 people in United States, concentrated in Illinois and California.
63.6% of Loyola University Chicago fans are female, 36.4% are male, with an average age of 44.9 years.
Loyola University Chicago fans show strongest brand affinity for Michael Strahan (34.84×), University of Notre Dame (10.96×), and Colgate University (17.54×) over the country average.
Loyola University Chicago fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Loyola University Chicago itself, the audience over-indexes on University of Notre Dame (10.96×), Colgate University (17.54×), NASDAQ (3.97×), and Erin Andrews (14.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Loyola University Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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