Rascasse Audience Intelligence

Macrobiotic diet Audience in United States

A data profile of the people who buy, follow and care about Macrobiotic diet in United States — modelled from more than twelve digital signal sources. Macrobiotic diet has an estimated audience of 521,229 people in United States.

#11224among Topic in United States#1907in Food & Beverages

The average Macrobiotic diet fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Juice fasting, Low-carbohydrate diet, KFC, with strongest over-indexing on Juice fasting (73.7× the country average).

Demographically, the Macrobiotic diet audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macrobiotic diet fan in United States is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Juice fasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macrobiotic diet profile in United States.

Audience size
521K
in United States
Gender
78.8%♀
21.2% male
Age
39.7
average years
Country rank
#35747
Topic in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macrobiotic diet fans

78.8% are female, 21.2% are male, average age 39.7.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Macrobiotic diet audience in United States
MetricValue
Female78.8%
Male21.2%
Average age39.7
Estimated audience size521,229
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Macrobiotic diet audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3921%
40-4926%
50+18%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Macrobiotic diet audience comes from United States.

Worldwide audience distribution share by country for Macrobiotic diet
CountryShare
United States23.8%
Japan20.5%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macrobiotic diet audience in United States is strongest.

Fig. 05

Top regions by affinity

Macrobiotic diet fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.41×
02Vermont~1K1.39×
03Massachusetts~10K1.38×
04Maine~3K1.38×
05Washington, District of Columbia~2K1.28×
06Washington~10K1.24×
07New York~30K1.18×
08Rhode Island~2K1.17×
09Colorado~9K1.14×
10New Hampshire~2K1.14×
11Connecticut~6K1.13×
12Hawaii~3K1.12×
13California~60K1.09×
14Alaska~1K1.08×
15Minnesota~8K1.06×
16Montana~2K1.05×
17Illinois~20K1.02×
18Wisconsin~8K1.02×
19Pennsylvania~20K1.01×
20Virginia~10K0.99×
21Idaho~3K0.99×
22Utah~5K0.97×
23New Mexico~3K0.97×
24North Dakota~1K0.97×
25Arizona~10K0.96×
26Delaware~1K0.96×
27Ohio~20K0.94×
28New Jersey~10K0.94×
29Maryland~8K0.94×
30Michigan~10K0.93×
31South Dakota~1K0.93×
32North Carolina~10K0.92×
33Tennessee~10K0.92×
34Iowa~4K0.91×
35Kansas~4K0.91×
36Nebraska~2K0.91×
37South Carolina~7K0.90×
38West Virginia~2K0.90×
39Kentucky~6K0.89×
40Georgia~10K0.88×
41Missouri~7K0.88×
42Nevada~4K0.88×
43Indiana~8K0.87×
44Florida~30K0.86×
45Oklahoma~5K0.86×
46Arkansas~4K0.86×
47Louisiana~6K0.82×
48Texas~40K0.81×
49Mississippi~3K0.78×
50Alabama~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Macrobiotic diet, United States
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macrobiotic diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macrobiotic diet audience
#·InterestCategoryAffinity×
01Juice fastingHealth73.70×
02Cath KidstonFashion & Accessoires20.00×
03Low-carbohydrate dietFood & Beverages12.55×
04Paleolithic dietHealth8.53×
05Diet foodFood & Beverages8.29×
06Weight WatchersFood & Beverages7.55×
07Gluten-free dietFood & Beverages6.47×
08KFCFood & Beverages6.24×
09Organic farmingFood & Beverages5.18×
10Sex and the CityMovies & TV4.19×
11VeganismFood & Beverages3.60×
12WineFood & Beverages3.45×
13Burger KingFood & Beverages3.16×
14IKEAHome & Garden2.73×
15Wendy'sFood & Beverages2.60×
16RecipesFood & Beverages2.59×
17NordstromShopping2.40×
18Alcoholic beveragesFood & Beverages2.37×
19CookingFood & Beverages2.02×
20Home improvementHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macrobiotic diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macrobiotic diet audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.11×
Quality AwarenessPREMIUM2.08×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macrobiotic diet audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
IndividualismJOY0.83×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macrobiotic diet have in United States?

Macrobiotic diet has an estimated audience of 521,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macrobiotic diet fans?

78.8% of Macrobiotic diet fans are female, 21.2% are male, with an average age of 39.7 years.

03

Which brands do Macrobiotic diet fans like most?

Macrobiotic diet fans show strongest brand affinity for Juice fasting (73.7×), Low-carbohydrate diet (12.55×), and KFC (6.24×) over the country average.

04

Where do Macrobiotic diet fans live in United States?

Macrobiotic diet fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Macrobiotic diet fans also like?

Beyond Macrobiotic diet itself, the audience over-indexes on Low-carbohydrate diet (12.55×), KFC (6.24×), Cath Kidston (20×), and Paleolithic diet (8.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Macrobiotic diet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macrobiotic diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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