Maleficent (film) Audience in United States

Maleficent (film) logo

Maleficent (film) has an estimated audience of 3,370,087 people in United States. 61.6% are female, 38.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Throne of Glass, Hongik University, Natural rubber, Fathead (brand).

The average Maleficent (film) fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Throne of Glass, Hongik University, with strongest over-indexing on Nationality (5.05× the country average). Demographically, the Maleficent (film) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Maleficent (film) fans

Demographic split for Maleficent (film) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age36.2
Estimated audience size3,370,087

Audience persona

The typical Maleficent (film) fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Maleficent (film) in United States
RegionReachAffinity
California466,6911.26×
Texas339,9691.17×
Florida259,8011.14×
New York167,3790.89×
Georgia113,1651.09×
North Carolina112,3061.11×
Illinois111,4660.99×
Pennsylvania107,5710.95×
Ohio105,0671.01×
Michigan89,8001.02×
Virginia84,4471.03×
Arizona80,2441.17×
New Jersey79,2160.92×
Washington74,6201.1×
Tennessee72,0281.07×
Indiana65,8401.07×
Massachusetts58,9750.89×
Maryland56,1860.97×
Missouri54,4741×
Colorado54,3111.02×
South Carolina50,3900.99×
Louisiana48,7951.12×
Kentucky47,7061.13×
Wisconsin47,1000.93×
Alabama45,0420.96×
Oklahoma43,4081.16×
Minnesota42,7960.89×
Oregon40,5541.05×
Utah40,3121.34×
Nevada37,9831.17×
Connecticut32,0890.95×
Mississippi29,0411.05×
Arkansas28,9481.04×
Kansas26,4160.99×
Iowa25,2440.91×
Idaho20,2211.2×
New Mexico19,2421.14×
West Virginia15,8381.01×
Nebraska15,4590.91×
Hawaii14,5711.01×
New Hampshire11,5410.87×
Maine10,2370.85×
Rhode Island9,2820.87×
Montana8,5970.92×
Delaware7,8680.85×
Washington, District of Columbia6,5750.65×
South Dakota6,5480.84×
Alaska6,4900.9×
North Dakota5,8240.84×
Wyoming4,4590.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maleficent (film) audience
BrandAffinityCategory
Nationality5.05×Politics & Society
Throne of Glass14.85×Literature
Hongik University16.15×Business & Career
Natural rubber1.96×Cars & Mobility
Fathead (brand)14.89×Arts & Culture
Home staging4.77×Home & Garden
Google Photos2.01×Technology & Electronics
Mothercare2.24×Kids & Family
Monogram2.61×Home & Garden
Tezz4.59×Movies & TV
Hocus Pocus3×Movies & TV
Saving1.79×Business & Career
Nia Jax5.46×Sports
Cachorro2.73×Pets & Animals
Hayward, California5.32×Travel & Leisure
Hog Hunting1.65×Sports
Personalised Gifts2.04×Home & Garden
Electrolyte2.07×Health
Captain America (1990 film)1.96×Movies & TV
Guy Fieri1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maleficent (film) audience
TraitClusterScore
ExtroversionTHRILL1.66
Social Media UsageJOY1.32
MindfulnessBALANCE1.27
LGBTQ+ IdentityOPEN1.27
SpiritualityBALANCE1.19
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Maleficent (film)
CountryShare
United States31.4%
India10.9%
Italy5.7%

See Maleficent (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Maleficent (film) have in United States?

Maleficent (film) has an estimated audience of 3,370,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Maleficent (film) fans?

61.6% of Maleficent (film) fans are female, 38.4% are male, with an average age of 36.2 years.

Which brands do Maleficent (film) fans like most?

Maleficent (film) fans show strongest brand affinity for Nationality (5.05×), Throne of Glass (14.85×), and Hongik University (16.15×) over the country average.

Where do Maleficent (film) fans live in United States?

Maleficent (film) fans in United States are most concentrated in California (reach 466,691), Texas (reach 339,969), and Florida (reach 259,801). These three regions account for the largest share of the active audience.

What other brands do Maleficent (film) fans also like?

Beyond Maleficent (film) itself, the audience over-indexes on Throne of Glass (14.85×), Hongik University (16.15×), Natural rubber (1.96×), and Fathead (brand) (14.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maleficent (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.