Rascasse Audience Intelligence

Maleficent (film) Audience in United States

A data profile of the people who buy, follow and care about Maleficent (film) in United States — modelled from more than twelve digital signal sources. Maleficent (film) has an estimated audience of 3,277,213 people in United States.

#410among Movie / TV Show / Series in United States#1192in Movies & TV

The average Maleficent (film) fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Night at the Museum, Wreck-It Ralph, Zootopia, with strongest over-indexing on Night at the Museum (44.03× the country average).

Demographically, the Maleficent (film) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maleficent (film) fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maleficent (film) profile in United States.

Audience size
3.3M
in United States
Gender
61.6%♀
38.4% male
Age
36.2
average years
Country rank
#9536
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maleficent (film) viewers

61.6% are female, 38.4% are male, average age 36.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Maleficent (film) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age36.2
Estimated audience size3,277,213
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Maleficent (film) audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Maleficent (film) audience comes from United States.

Worldwide audience distribution share by country for Maleficent (film)
CountryShare
United States31.5%
India9.9%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maleficent (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Maleficent (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.34×
02Idaho~20K1.22×
03California~400K1.18×
04Oklahoma~40K1.16×
05Arizona~80K1.15×
06Louisiana~50K1.15×
07New Mexico~20K1.15×
08Kentucky~50K1.13×
09Texas~300K1.11×
10Florida~300K1.11×
11Nevada~40K1.11×
12Georgia~100K1.08×
13Arkansas~30K1.08×
14Mississippi~30K1.08×
15Tennessee~70K1.06×
16West Virginia~20K1.06×
17Indiana~60K1.05×
18North Carolina~100K1.04×
19Washington~70K1.03×
20Alabama~50K1.03×
21Alaska~7K1.03×
22Oregon~40K1.02×
23Missouri~50K1.00×
24Hawaii~10K1.00×
25Colorado~50K0.99×
26Ohio~100K0.98×
27Michigan~90K0.98×
28South Carolina~50K0.98×
29Kansas~30K0.98×
30Wyoming~5K0.98×
31Virginia~80K0.97×
32Maryland~60K0.96×
33Montana~9K0.96×
34Pennsylvania~100K0.95×
35Illinois~100K0.93×
36Connecticut~30K0.93×
37Iowa~30K0.93×
38Nebraska~20K0.93×
39Wisconsin~50K0.92×
40South Dakota~7K0.92×
41Delaware~9K0.91×
42North Dakota~6K0.91×
43New Hampshire~10K0.90×
44Rhode Island~10K0.90×
45Minnesota~40K0.88×
46New Jersey~70K0.87×
47Maine~10K0.87×
48New York~200K0.86×
49Massachusetts~60K0.86×
50Washington, District of Columbia~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Maleficent (film), United States
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maleficent (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maleficent (film) audience
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV44.03×
02Wreck-It RalphMovies & TV38.93×
03Alan MenkenMusic & Radio34.54×
04Melanie LynskeyMovies & TV29.69×
05BambiMovies & TV25.59×
06WALL-EMovies & TV21.91×
07DumboMovies & TV21.12×
08ZootopiaMovies & TV19.29×
09Dan StevensMovies & TV17.87×
10TangledMovies & TV17.24×
11Mulan (1998 film)Movies & TV16.99×
12Pocahontas (1995 film)Movies & TV15.98×
13JumanjiMovies & TV12.29×
14Ratatouille (film)Movies & TV12.24×
15Kung Fu PandaMovies & TV11.43×
16Toy Story (franchise)Movies & TV8.68×
17MonstersMovies & TV7.30×
18Scooby-DooMovies & TV3.55×
19BeetlejuiceMovies & TV2.90×
20SupermanMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maleficent (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maleficent (film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
SpiritualityBALANCE1.36×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maleficent (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.70×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maleficent (film) have in United States?

Maleficent (film) has an estimated audience of 3,277,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maleficent (film) viewers?

61.6% of Maleficent (film) fans are female, 38.4% are male, with an average age of 36.2 years.

03

Which brands do Maleficent (film) fans like most?

Maleficent (film) fans show strongest brand affinity for Night at the Museum (44.03×), Wreck-It Ralph (38.93×), and Zootopia (19.29×) over the country average.

04

Where do Maleficent (film) fans live in United States?

Maleficent (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Maleficent (film) fans also like?

Beyond Maleficent (film) itself, the audience over-indexes on Wreck-It Ralph (38.93×), Zootopia (19.29×), Melanie Lynskey (29.69×), and Dumbo (21.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maleficent (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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