Rascasse Audience Intelligence

Malik Willis Audience in United States

A data profile of the people who buy, follow and care about Malik Willis in United States — modelled from more than twelve digital signal sources. Malik Willis has an estimated audience of 2,411,757 people in United States.

#186among American football in United States#2096among Person in United States#1095in Sports

The average Malik Willis fan in United States is 35.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Wisconsin, California.

Top brand affinities include NFL, Aaron Rodgers, Miami Dolphins, with strongest over-indexing on NFL (1.65× the country average).

Demographically, the Malik Willis audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malik Willis fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malik Willis profile in United States.

Audience size
2.4M
in United States
Gender
39.0%♀
61.0% male
Age
35.3
average years
Country rank
#12240
Person in United States
Fig. 01

Search interest · 12-month trend

+862%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malik Willis fans

39.0% are female, 61.0% are male, average age 35.3.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Malik Willis audience in United States
MetricValue
Female39.0%
Male61.0%
Average age35.3
Estimated audience size2,411,757
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Malik Willis audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Malik Willis audience comes from United States.

Worldwide audience distribution share by country for Malik Willis
CountryShare
United States92.5%
Canada2.7%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malik Willis audience in United States is strongest.

Fig. 05

Top regions by affinity

Malik Willis fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K5.87×
02Iowa~30K1.50×
03Florida~200K1.42×
04Minnesota~50K1.40×
05Illinois~100K1.37×
06South Dakota~7K1.30×
07North Dakota~6K1.21×
08Pennsylvania~100K1.18×
09Ohio~90K1.18×
10Virginia~70K1.16×
11Arizona~50K1.08×
12Tennessee~50K1.05×
13Georgia~80K1.03×
14Maryland~40K1.03×
15West Virginia~10K0.99×
16Indiana~40K0.98×
17Montana~6K0.97×
18North Carolina~70K0.96×
19Nebraska~10K0.94×
20Michigan~60K0.93×
21Connecticut~20K0.93×
22Delaware~6K0.93×
23South Carolina~30K0.91×
24New Jersey~50K0.88×
25Kentucky~30K0.86×
26Colorado~30K0.85×
27Hawaii~9K0.84×
28Rhode Island~6K0.84×
29Kansas~20K0.83×
30Missouri~30K0.81×
31Idaho~10K0.81×
32Alabama~30K0.80×
33Mississippi~20K0.80×
34New York~100K0.76×
35New Hampshire~7K0.76×
36Washington, District of Columbia~5K0.76×
37Nevada~20K0.75×
38Massachusetts~40K0.74×
39Louisiana~20K0.74×
40Arkansas~10K0.74×
41Vermont~3K0.74×
42New Mexico~9K0.73×
43Maine~6K0.73×
44Alaska~4K0.73×
45Texas~100K0.71×
46Washington~30K0.70×
47Utah~10K0.64×
48Oklahoma~20K0.63×
49Oregon~20K0.62×
50California~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Malik Willis, United States
0.61×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malik Willis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malik Willis audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.96×
02Dak PrescottSports3.51×
03Aaron RodgersSports3.15×
04Miami DolphinsSports3.15×
05Luka DončićSports3.07×
06LSU Tigers footballSports3.05×
07Thursday Night FootballSports2.38×
08Minnesota TimberwolvesSports2.33×
09San Francisco 49ersSports2.30×
10Monday Night FootballSports2.13×
11Anime conventionLiterature1.93×
12Mixed martial artsSports1.80×
13Buffalo BillsSports1.77×
14NBA playoffsSports1.75×
15CBS SportsMovies & TV1.70×
16NFLSports1.65×
17Golden State WarriorsSports1.60×
18NBA FinalsSports1.58×
19Super BowlSports1.55×
20ESPNMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malik Willis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malik Willis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Convenience OrientationPREMIUM1.16×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malik Willis audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malik Willis have in United States?

Malik Willis has an estimated audience of 2,411,757 people in United States, concentrated in Florida and Wisconsin.

02

What is the gender split and age of Malik Willis fans?

39.0% of Malik Willis fans are female, 61.0% are male, with an average age of 35.3 years.

03

Which brands do Malik Willis fans like most?

Malik Willis fans show strongest brand affinity for NFL (1.65×), Aaron Rodgers (3.15×), and Miami Dolphins (3.15×) over the country average.

04

Where do Malik Willis fans live in United States?

Malik Willis fans in United States are most concentrated in Florida (reach ~200K), Wisconsin (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Malik Willis fans also like?

Beyond Malik Willis itself, the audience over-indexes on Aaron Rodgers (3.15×), Miami Dolphins (3.15×), Russell Wilson (3.96×), and Mixed martial arts (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Malik Willis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malik Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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