Mangal (barbecue) Audience in United States

Mangal (barbecue) logo

Mangal (barbecue) has an estimated audience of 1,896,421 people in United States. 45.1% are female, 54.9% are male, average age 44.6. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Pillow, 3D printing.

The average Mangal (barbecue) fan in United States is 44.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mangal (barbecue) audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mangal (barbecue) fans

Demographic split for Mangal (barbecue) audience in United States
MetricValue
Female45.1%
Male54.9%
Average age44.6
Estimated audience size1,896,421

Audience persona

The typical Mangal (barbecue) fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mangal (barbecue) in United States
RegionReachAffinity
Florida629,5954.9×
California603,0372.89×
New York171,4361.62×
Texas141,5220.87×
Illinois83,4681.32×
New Jersey77,8161.61×
Washington67,6241.78×
Pennsylvania62,0490.97×
Maryland50,7031.55×
Massachusetts50,4501.35×
Virginia47,8231.04×
Georgia44,5350.76×
Ohio39,9880.68×
North Carolina38,8550.68×
Michigan27,3940.55×
Oregon26,5931.22×
Arizona24,6010.64×
Colorado22,3560.75×
Tennessee20,6390.54×
Minnesota19,4000.71×
South Carolina19,0610.67×
Indiana18,5720.54×
Missouri17,9860.59×
Nevada16,4840.9×
Wisconsin15,3270.54×
Connecticut14,9790.79×
Louisiana14,0720.58×
Kentucky13,5330.57×
Alabama12,5950.48×
Oklahoma11,1060.53×
Iowa8,3730.54×
Mississippi7,9140.51×
Utah7,8910.46×
Washington, District of Columbia7,7561.36×
Arkansas7,5710.48×
Kansas6,4980.43×
Hawaii6,2060.76×
Nebraska6,0820.64×
Idaho6,0330.63×
West Virginia6,0300.68×
Alaska6,0181.48×
Maine5,5940.82×
Montana5,2461×
New Mexico5,2440.55×
South Dakota5,1781.18×
Vermont5,1121.54×
North Dakota5,0421.29×
New Hampshire4,9690.66×
Wyoming4,8781.74×
Rhode Island4,7980.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mangal (barbecue) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Pillow3.28×Home & Garden
3D printing3.08×Technology & Electronics
Minnesota1.97×Travel & Leisure
The Historian16.48×Literature
Collectable1.52×Kids & Family
Nationality2.02×Politics & Society
Alaska1.62×Travel & Leisure
Whataburger1.57×Food & Beverages
Nebraska2.35×Travel & Leisure
Litter box1.73×Pets & Animals
Boracay7.74×Travel & Leisure
MK3.2×Music & Radio
Eurail16.57×Cars & Mobility
Jingoism1.56×Politics & Society
Sinaloa2.37×Travel & Leisure
English literature4.33×Literature
Justice1.77×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mangal (barbecue) audience
TraitClusterScore
Convenience OrientationPREMIUM2.4
Community OrientationOPEN2.13
PatriotismCONSERVATISM2.11
DIY MentalityTHRILL1.96
Urban LifestyleOPEN1.91
TravellingTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Mangal (barbecue)
CountryShare
United States40.6%
Ukraine13.7%
Germany3.7%

See Mangal (barbecue) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mangal (barbecue) have in United States?

Mangal (barbecue) has an estimated audience of 1,896,421 people in United States, concentrated in Florida and California.

What is the gender split and age of Mangal (barbecue) fans?

45.1% of Mangal (barbecue) fans are female, 54.9% are male, with an average age of 44.6 years.

Which brands do Mangal (barbecue) fans like most?

Mangal (barbecue) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Mangal (barbecue) fans live in United States?

Mangal (barbecue) fans in United States are most concentrated in Florida (reach 629,595), California (reach 603,037), and New York (reach 171,436). These three regions account for the largest share of the active audience.

What other brands do Mangal (barbecue) fans also like?

Beyond Mangal (barbecue) itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Pillow (3.28×), and 3D printing (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mangal (barbecue). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.