Marcus Lemonis Audience in United States

Marcus Lemonis logo

Marcus Lemonis has an estimated audience of 453,714 people in United States. 38.3% are female, 61.7% are male, average age 42.8. Top regions: Florida, California, New York. Top brand affinities: Regional styles of Mexican music, Stamp collecting, Israel, Home construction, Halsey, Oregon.

The average Marcus Lemonis fan in United States is 42.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Regional styles of Mexican music, Stamp collecting, Israel, with strongest over-indexing on Regional styles of Mexican music (8.38× the country average). Demographically, the Marcus Lemonis audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Marcus Lemonis fans

Demographic split for Marcus Lemonis audience in United States
MetricValue
Female38.3%
Male61.7%
Average age42.8
Estimated audience size453,714

Audience persona

The typical Marcus Lemonis fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Marcus Lemonis in United States
RegionReachAffinity
Florida54,0031.76×
California48,8170.98×
New York39,9821.58×
Texas36,9250.95×
Illinois33,7582.23×
North Carolina16,7261.23×
New Jersey15,9951.39×
Pennsylvania14,1320.93×
Ohio14,0421×
Georgia13,8690.99×
Michigan11,3450.96×
Tennessee11,3261.24×
Indiana10,9871.33×
Virginia10,7610.97×
Massachusetts10,3861.16×
Colorado10,3331.44×
Arizona10,1191.09×
Wisconsin9,5861.4×
Washington7,9520.87×
South Carolina7,8941.16×
Maryland6,8300.88×
Minnesota6,7901.04×
Missouri6,0200.82×
Utah6,0021.48×
Connecticut5,4471.2×
Kentucky5,3840.95×
Oregon5,2331.01×
Alabama4,8370.76×
Nevada4,5401.03×
Louisiana4,2450.73×
Oklahoma3,9690.79×
Kansas3,2950.92×
Arkansas3,2180.86×
Iowa2,6820.72×
Mississippi2,5930.69×
Idaho2,3221.02×
Nebraska1,9740.87×
New Hampshire1,9321.08×
Washington, District of Columbia1,8351.35×
Maine1,4050.86×
West Virginia1,3930.66×
Rhode Island1,2440.86×
New Mexico1,0640.47×
Hawaii9290.48×
Montana8870.7×
South Dakota8750.83×
Delaware8470.68×
Wyoming6320.94×
North Dakota5680.61×
Alaska4750.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marcus Lemonis audience
BrandAffinityCategory
Regional styles of Mexican music8.38×Music & Radio
Stamp collecting6.23×Home & Garden
Israel2.44×Travel & Leisure
Home construction1.56×Home & Garden
Halsey, Oregon8.38×Travel & Leisure
Alaska1.62×Travel & Leisure
Historic site3.93×Arts & Culture
Governor of Michigan6.71×Politics & Society
Fairy godmother6.44×Literature
Nationality1.78×Politics & Society
Goop4.41×Internet & Social Media
Salman Khan6.33×Movies & TV
Vocal harmony3.55×Music & Radio
Grinch2.8×Movies & TV
Meals on Wheels3.99×Food & Beverages
Wok4.35×Food & Beverages
Nebraska1.77×Travel & Leisure
Kendra Scott1.87×Fashion & Accessoires
Hibachi5×Food & Beverages
Cherish (group)6.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marcus Lemonis audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Luxury OrientationPREMIUM1.9
Urban LifestyleOPEN1.64
Early Adopter MentalityPOWER1.54
Quality AwarenessPREMIUM1.46
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Marcus Lemonis
CountryShare
United States87.7%
Brazil3.1%
Canada2.9%

See Marcus Lemonis audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Marcus Lemonis have in United States?

Marcus Lemonis has an estimated audience of 453,714 people in United States, concentrated in Florida and California.

What is the gender split and age of Marcus Lemonis fans?

38.3% of Marcus Lemonis fans are female, 61.7% are male, with an average age of 42.8 years.

Which brands do Marcus Lemonis fans like most?

Marcus Lemonis fans show strongest brand affinity for Regional styles of Mexican music (8.38×), Stamp collecting (6.23×), and Israel (2.44×) over the country average.

Where do Marcus Lemonis fans live in United States?

Marcus Lemonis fans in United States are most concentrated in Florida (reach 54,003), California (reach 48,817), and New York (reach 39,982). These three regions account for the largest share of the active audience.

What other brands do Marcus Lemonis fans also like?

Beyond Marcus Lemonis itself, the audience over-indexes on Stamp collecting (6.23×), Israel (2.44×), Home construction (1.56×), and Halsey, Oregon (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Lemonis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.