Mark Martin Audience in United States

Mark Martin has an estimated audience of 269,554 people in United States. 17.7% are female, 82.3% are male, average age 48.0. Top regions: North Carolina, Florida, Texas. Top brand affinities: Kia Sportage, CarGurus, Lawn mower, Diabetes mellitus awareness, Autism Awareness.

The average Mark Martin fan in United States is 48.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Kia Sportage, CarGurus, Lawn mower, with strongest over-indexing on Kia Sportage (16.33× the country average). Demographically, the Mark Martin audience skews more male with an average age of 48.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Scientists

Demographics of Mark Martin fans

Demographic split for Mark Martin audience in United States
MetricValue
Female17.7%
Male82.3%
Average age48.0
Estimated audience size269,554

Audience persona

The typical Mark Martin fan in United States is more male, around 48.0 years old, with strong DIY Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Mark Martin in United States
RegionReachAffinity
North Carolina15,3721.9×
Florida14,9850.82×
Texas11,8870.51×
Arkansas11,8835.35×
Pennsylvania11,7981.3×
California11,6630.39×
Ohio9,7941.18×
Georgia9,1131.1×
Tennessee8,6981.61×
New York8,6220.57×
Virginia8,5261.3×
Indiana8,3241.69×
Michigan7,4841.06×
Illinois6,7690.75×
South Carolina6,3781.57×
Alabama5,6961.51×
Wisconsin5,3561.32×
Missouri5,3331.23×
Kentucky5,2351.55×
New Jersey3,6010.53×
Maryland3,2530.7×
Iowa3,2111.45×
Oklahoma3,1071.04×
Arizona3,0220.55×
Massachusetts2,7850.52×
Minnesota2,7830.72×
Washington2,6270.49×
West Virginia2,6182.09×
Louisiana2,4750.71×
Mississippi2,2771.03×
Connecticut2,1310.79×
Kansas2,0960.99×
Colorado2,0410.48×
Oregon1,5070.49×
Nevada1,2480.48×
Maine1,1631.2×
Nebraska1,0900.81×
New Hampshire1,0100.95×
Utah8420.35×
Idaho7840.58×
Delaware7140.96×
Washington, District of Columbia5950.73×
New Mexico5700.42×
South Dakota5500.88×
Montana5450.73×
Rhode Island4870.57×
North Dakota4770.86×
Vermont3920.83×
Wyoming3040.76×
Hawaii2580.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Martin audience
BrandAffinityCategory
Kia Sportage16.33×Cars & Mobility
CarGurus4.15×Cars & Mobility
Lawn mower5.28×Home & Garden
Diabetes mellitus awareness4.55×Health
Autism Awareness6.33×Health
Charles Leclerc11.47×Sports
Discount Tire4.06×Shopping
Washington Nationals9.17×Sports
Lewis Hamilton7.74×Sports
NASCAR3.97×Sports
Singer-songwriter2.43×Music & Radio
AutoZone2.41×Cars & Mobility
United States Postal Service2.27×Business & Career
Google Maps2.12×Internet & Social Media
Racing games4.08×Games
Orange Julius17.66×Food & Beverages
Microblogging4.65×Technology & Electronics
Capital One2.05×Business & Career
MotoGP4.92×Sports
Carcare4.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Martin audience
TraitClusterScore
DIY MentalityTHRILL1.41
Convenience OrientationPREMIUM1.38
Need for SecurityCONSERVATISM1.32
PatriotismCONSERVATISM1.27
Career OrientationPOWER1.24
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Mark Martin
CountryShare
United States98.4%
Germany1.3%
Italy0.3%

See Mark Martin audiences in other countries

More Scientists audiences in United States

Frequently asked questions

How many fans does Mark Martin have in United States?

Mark Martin has an estimated audience of 269,554 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Mark Martin fans?

17.7% of Mark Martin fans are female, 82.3% are male, with an average age of 48.0 years.

Which brands do Mark Martin fans like most?

Mark Martin fans show strongest brand affinity for Kia Sportage (16.33×), CarGurus (4.15×), and Lawn mower (5.28×) over the country average.

Where do Mark Martin fans live in United States?

Mark Martin fans in United States are most concentrated in North Carolina (reach 15,372), Florida (reach 14,985), and Texas (reach 11,887). These three regions account for the largest share of the active audience.

What other brands do Mark Martin fans also like?

Beyond Mark Martin itself, the audience over-indexes on CarGurus (4.15×), Lawn mower (5.28×), Diabetes mellitus awareness (4.55×), and Autism Awareness (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.