Mary, Queen of Scots Audience in United States

Mary, Queen of Scots logo

Mary, Queen of Scots has an estimated audience of 993,010 people in United States. 79.3% are female, 20.7% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Robert Redford, Monarchy of the United Kingdom, Buckingham Palace, Reddit, Harry Potter.

The average Mary, Queen of Scots fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robert Redford, Monarchy of the United Kingdom, Buckingham Palace, with strongest over-indexing on Robert Redford (8.98× the country average). Demographically, the Mary, Queen of Scots audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Mary, Queen of Scots fans

Demographic split for Mary, Queen of Scots audience in United States
MetricValue
Female79.3%
Male20.7%
Average age42.2
Estimated audience size993,010

Audience persona

The typical Mary, Queen of Scots fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Robert Redford.

Top regions in United States

Top regions ranked by reach for Mary, Queen of Scots in United States
RegionReachAffinity
California93,1890.85×
Texas77,4210.91×
Florida60,0130.89×
New York49,4510.89×
Pennsylvania33,0790.99×
North Carolina30,7591.03×
Ohio30,1980.99×
Illinois29,7070.9×
Georgia28,3120.93×
Virginia27,0131.12×
Michigan24,9460.96×
Washington22,5901.13×
Tennessee22,4691.13×
New Jersey20,1010.8×
Massachusetts20,0701.03×
Arizona19,8590.98×
Missouri17,6121.1×
Indiana16,9330.93×
Colorado16,7471.07×
Maryland15,7850.92×
South Carolina15,2871.02×
Alabama15,1301.09×
Wisconsin14,4520.97×
Minnesota13,7710.97×
Kentucky13,5191.09×
Oregon13,0291.14×
Louisiana12,9611.01×
Oklahoma12,0731.09×
Utah9,7571.1×
Connecticut9,6950.97×
Arkansas8,7011.06×
Kansas8,6401.1×
Mississippi8,3151.02×
Iowa7,7170.94×
Nevada7,5630.79×
Idaho5,8251.17×
West Virginia4,8551.05×
New Mexico4,8220.97×
New Hampshire4,6261.18×
Nebraska4,2800.86×
Maine4,2151.19×
Hawaii3,3150.78×
Washington, District of Columbia3,3151.11×
Montana3,2571.18×
Rhode Island3,0610.97×
Delaware2,5040.91×
Alaska2,2821.07×
Vermont1,9141.1×
South Dakota1,8550.81×
North Dakota1,6340.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary, Queen of Scots audience
BrandAffinityCategory
Robert Redford8.98×Movies & TV
Monarchy of the United Kingdom12.99×Politics & Society
Buckingham Palace13.91×Travel & Leisure
Reddit2.8×Internet & Social Media
Harry Potter2.38×Movies & TV
Prince Harry8.68×Politics & Society
Downton Abbey8×Movies & TV
Superman1.65×Movies & TV
Genetics2.81×Kids & Family
True Detective3.9×Movies & TV
Game of Thrones3.1×Movies & TV
Non-fiction books4.14×Literature
Mamma Mia!9.52×Movies & TV
Fox News Channel1.57×Movies & TV
Meryl Streep7.26×Movies & TV
The Bahamas4.87×Travel & Leisure
Henry Cavill5.34×Movies & TV
Royal family5.61×Politics & Society
IKEA2.11×Home & Garden
Cate Blanchett7.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary, Queen of Scots audience
TraitClusterScore
IndulgenceJOY1.82
Quality AwarenessPREMIUM1.67
TravellingTHRILL1.56
Community OrientationOPEN1.31
Price SensitivityPREMIUM1.31
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Mary, Queen of Scots
CountryShare
United States35.2%
United Kingdom31.2%
Australia6.6%

See Mary, Queen of Scots audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Mary, Queen of Scots have in United States?

Mary, Queen of Scots has an estimated audience of 993,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Mary, Queen of Scots fans?

79.3% of Mary, Queen of Scots fans are female, 20.7% are male, with an average age of 42.2 years.

Which brands do Mary, Queen of Scots fans like most?

Mary, Queen of Scots fans show strongest brand affinity for Robert Redford (8.98×), Monarchy of the United Kingdom (12.99×), and Buckingham Palace (13.91×) over the country average.

Where do Mary, Queen of Scots fans live in United States?

Mary, Queen of Scots fans in United States are most concentrated in California (reach 93,189), Texas (reach 77,421), and Florida (reach 60,013). These three regions account for the largest share of the active audience.

What other brands do Mary, Queen of Scots fans also like?

Beyond Mary, Queen of Scots itself, the audience over-indexes on Monarchy of the United Kingdom (12.99×), Buckingham Palace (13.91×), Reddit (2.8×), and Harry Potter (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary, Queen of Scots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.