Mashed potato Audience in United States

Mashed potato has an estimated audience of 2,369,239 people in United States. 69.8% are female, 30.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Kia Sportage, Enterprise Rent-A-Car.

The average Mashed potato fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.35× the country average). Demographically, the Mashed potato audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Mashed potato fans

Demographic split for Mashed potato audience in United States
MetricValue
Female69.8%
Male30.2%
Average age43.3
Estimated audience size2,369,239

Audience persona

The typical Mashed potato fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Mashed potato in United States
RegionReachAffinity
California293,8041.13×
Texas211,2171.04×
Florida159,9811×
New York150,1111.13×
Pennsylvania85,5671.07×
Illinois81,7151.04×
Georgia71,8090.98×
North Carolina70,4970.99×
Ohio67,8160.93×
New Jersey63,6471.06×
Michigan62,4911.01×
Virginia62,2851.08×
Washington58,3971.23×
Massachusetts57,9461.24×
Arizona47,2390.98×
Tennessee42,6340.9×
Maryland42,3061.04×
Indiana41,7870.97×
Colorado41,5801.11×
Minnesota40,0351.18×
Wisconsin38,5681.08×
Missouri37,3060.98×
Oregon33,1621.22×
South Carolina31,8520.89×
Alabama27,7670.84×
Louisiana26,8150.88×
Connecticut26,1111.1×
Kentucky24,9330.84×
Oklahoma24,1250.92×
Utah24,0581.13×
Nevada22,5120.98×
Iowa19,2230.98×
Kansas18,6701×
Arkansas17,6290.9×
Mississippi15,3830.79×
Nebraska12,0771.02×
Idaho11,8361×
Hawaii10,8131.06×
New Mexico10,3580.87×
New Hampshire9,6871.04×
West Virginia9,0160.82×
Maine8,4340.99×
Rhode Island7,5141×
Washington, District of Columbia7,4431.05×
Montana6,7541.03×
Alaska5,5721.1×
Delaware5,3850.82×
South Dakota4,6550.85×
North Dakota4,4960.92×
Vermont4,2311.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mashed potato audience
BrandAffinityCategory
Google Maps4.35×Internet & Social Media
Capital One4.32×Business & Career
Indeed.com4.01×Business & Career
Kia Sportage17×Cars & Mobility
Enterprise Rent-A-Car4.34×Cars & Mobility
Dollar General2.66×Shopping
Circle K4.78×Shopping
CarGurus3.88×Cars & Mobility
Publix3.4×Shopping
Kroger2.79×Food & Beverages
Texas Roadhouse2.34×Food & Beverages
MSN2.16×News
AccuWeather3.35×Home & Garden
DeviantArt3.68×Internet & Social Media
Himalayas8.54×Travel & Leisure
BevMo!8.54×Shopping
Khan Academy4.12×Business & Career
Lunch2.36×Food & Beverages
Pizza Hut2.03×Food & Beverages
Livemusic2.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mashed potato audience
TraitClusterScore
Healthy LifestyleBALANCE1.98
Family OrientationCONSERVATISM1.51
IndulgenceJOY1.43
Need for SecurityCONSERVATISM1.32
Convenience OrientationPREMIUM1.31
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Mashed potato
CountryShare
United States41.3%
Romania4.6%
United Kingdom4.2%

See Mashed potato audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Mashed potato have in United States?

Mashed potato has an estimated audience of 2,369,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Mashed potato fans?

69.8% of Mashed potato fans are female, 30.2% are male, with an average age of 43.3 years.

Which brands do Mashed potato fans like most?

Mashed potato fans show strongest brand affinity for Google Maps (4.35×), Capital One (4.32×), and Indeed.com (4.01×) over the country average.

Where do Mashed potato fans live in United States?

Mashed potato fans in United States are most concentrated in California (reach 293,804), Texas (reach 211,217), and Florida (reach 159,981). These three regions account for the largest share of the active audience.

What other brands do Mashed potato fans also like?

Beyond Mashed potato itself, the audience over-indexes on Capital One (4.32×), Indeed.com (4.01×), Kia Sportage (17×), and Enterprise Rent-A-Car (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mashed potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.