Mashed potato Audience in United States
Mashed potato has an estimated audience of 2,369,239 people in United States. 69.8% are female, 30.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Ken Burns, Jingoism, Karbala, Swanson.
The average Mashed potato fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Ken Burns, Jingoism, with strongest over-indexing on Elsword (17× the country average). Demographically, the Mashed potato audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Mashed potato fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 43.3 |
| Estimated audience size | 2,369,239 |
Audience persona
The typical Mashed potato fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 293,804 | 1.13× |
| Texas | 211,217 | 1.04× |
| Florida | 159,981 | 1× |
| New York | 150,111 | 1.13× |
| Pennsylvania | 85,567 | 1.07× |
| Illinois | 81,715 | 1.04× |
| Georgia | 71,809 | 0.98× |
| North Carolina | 70,497 | 0.99× |
| Ohio | 67,816 | 0.93× |
| New Jersey | 63,647 | 1.06× |
| Michigan | 62,491 | 1.01× |
| Virginia | 62,285 | 1.08× |
| Washington | 58,397 | 1.23× |
| Massachusetts | 57,946 | 1.24× |
| Arizona | 47,239 | 0.98× |
| Tennessee | 42,634 | 0.9× |
| Maryland | 42,306 | 1.04× |
| Indiana | 41,787 | 0.97× |
| Colorado | 41,580 | 1.11× |
| Minnesota | 40,035 | 1.18× |
| Wisconsin | 38,568 | 1.08× |
| Missouri | 37,306 | 0.98× |
| Oregon | 33,162 | 1.22× |
| South Carolina | 31,852 | 0.89× |
| Alabama | 27,767 | 0.84× |
| Louisiana | 26,815 | 0.88× |
| Connecticut | 26,111 | 1.1× |
| Kentucky | 24,933 | 0.84× |
| Oklahoma | 24,125 | 0.92× |
| Utah | 24,058 | 1.13× |
| Nevada | 22,512 | 0.98× |
| Iowa | 19,223 | 0.98× |
| Kansas | 18,670 | 1× |
| Arkansas | 17,629 | 0.9× |
| Mississippi | 15,383 | 0.79× |
| Nebraska | 12,077 | 1.02× |
| Idaho | 11,836 | 1× |
| Hawaii | 10,813 | 1.06× |
| New Mexico | 10,358 | 0.87× |
| New Hampshire | 9,687 | 1.04× |
| West Virginia | 9,016 | 0.82× |
| Maine | 8,434 | 0.99× |
| Rhode Island | 7,514 | 1× |
| Washington, District of Columbia | 7,443 | 1.05× |
| Montana | 6,754 | 1.03× |
| Alaska | 5,572 | 1.1× |
| Delaware | 5,385 | 0.82× |
| South Dakota | 4,655 | 0.85× |
| North Dakota | 4,496 | 0.92× |
| Vermont | 4,231 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 17× | Games |
| Ken Burns | 7.21× | Movies & TV |
| Jingoism | 1.8× | Politics & Society |
| Karbala | 7.61× | Travel & Leisure |
| Swanson | 8.54× | Health |
| Unique Gifts | 1.58× | Shopping |
| Governor of Michigan | 4.91× | Politics & Society |
| Layne Staley | 4.16× | Music & Radio |
| Jesse Plemons | 2.27× | Movies & TV |
| Goop | 3.51× | Internet & Social Media |
| Urban horticulture | 2.02× | Home & Garden |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Grinch | 2.13× | Movies & TV |
| Hibachi | 4.04× | Food & Beverages |
| Who Wants to Be a Millionaire? | 4.8× | Movies & TV |
| Birthday Gifts | 1.58× | Kids & Family |
| Mathcore | 3.74× | Music & Radio |
| Fairy godmother | 3.44× | Literature |
| Nebraska Cornhuskers football | 1.64× | Sports |
| Hog Hunting | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.98 |
| Family Orientation | CONSERVATISM | 1.51 |
| Indulgence | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Romania | 4.6% |
| United Kingdom | 4.2% |
See Mashed potato audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Mashed potato have in United States?
Mashed potato has an estimated audience of 2,369,239 people in United States, concentrated in California and Texas.
What is the gender split and age of Mashed potato fans?
69.8% of Mashed potato fans are female, 30.2% are male, with an average age of 43.3 years.
Which brands do Mashed potato fans like most?
Mashed potato fans show strongest brand affinity for Elsword (17×), Ken Burns (7.21×), and Jingoism (1.8×) over the country average.
Where do Mashed potato fans live in United States?
Mashed potato fans in United States are most concentrated in California (reach 293,804), Texas (reach 211,217), and Florida (reach 159,981). These three regions account for the largest share of the active audience.
What other brands do Mashed potato fans also like?
Beyond Mashed potato itself, the audience over-indexes on Ken Burns (7.21×), Jingoism (1.8×), Karbala (7.61×), and Swanson (8.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mashed potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.