Rascasse Audience Intelligence

Mashed potato Audience in United States

A data profile of the people who buy, follow and care about Mashed potato in United States — modelled from more than twelve digital signal sources. Mashed potato has an estimated audience of 2,369,239 people in United States.

#87among Dish in United States#5792among Topic in United States#755in Food & Beverages

The average Mashed potato fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Himalayas, Microwave oven, with strongest over-indexing on Pizza Hut (2.5× the country average).

Demographically, the Mashed potato audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mashed potato fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mashed potato profile in United States.

Audience size
2.4M
in United States
Gender
69.8%♀
30.2% male
Age
43.3
average years
Country rank
#12445
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mashed potato fans

69.8% are female, 30.2% are male, average age 43.3.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Mashed potato audience in United States
MetricValue
Female69.8%
Male30.2%
Average age43.3
Estimated audience size2,369,239
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Mashed potato audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3916%
40-4923%
50+33%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Mashed potato audience comes from United States.

Worldwide audience distribution share by country for Mashed potato
CountryShare
United States41.2%
Romania4.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mashed potato audience in United States is strongest.

Fig. 05

Top regions by affinity

Mashed potato fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.18×
02Washington~60K1.16×
03Massachusetts~50K1.16×
04Oregon~30K1.14×
05Minnesota~40K1.13×
06Utah~20K1.13×
07Wisconsin~40K1.09×
08Connecticut~30K1.09×
09Montana~7K1.09×
10New Hampshire~10K1.07×
11Virginia~60K1.06×
12Colorado~40K1.06×
13Nebraska~10K1.06×
14North Dakota~5K1.06×
15Hawaii~10K1.05×
16Vermont~4K1.05×
17Pennsylvania~80K1.04×
18Idaho~10K1.04×
19California~300K1.03×
20New York~100K1.03×
21New Jersey~60K1.03×
22Kansas~20K1.02×
23Illinois~80K1.01×
24Iowa~20K1.01×
25South Dakota~6K1.01×
26Missouri~40K1.00×
27Maine~8K1.00×
28Texas~200K0.99×
29Rhode Island~7K0.99×
30North Carolina~70K0.98×
31Maryland~40K0.98×
32Michigan~60K0.97×
33Indiana~40K0.97×
34Arizona~50K0.96×
35Oklahoma~30K0.96×
36Arkansas~20K0.96×
37Washington, District of Columbia~7K0.96×
38Ohio~70K0.95×
39Nevada~20K0.95×
40Georgia~70K0.94×
41Florida~100K0.93×
42Kentucky~30K0.92×
43South Carolina~30K0.91×
44New Mexico~10K0.91×
45Delaware~6K0.90×
46Tennessee~40K0.89×
47Alabama~30K0.87×
48Louisiana~30K0.87×
49West Virginia~9K0.85×
50Mississippi~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Mashed potato, United States
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mashed potato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mashed potato audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure8.54×
02BevMo!Shopping8.02×
03Baking powderFood & Beverages7.73×
04Naked WinesFood & Beverages7.23×
05SausageFood & Beverages3.57×
06Microwave ovenHome & Garden3.23×
07Pizza HutFood & Beverages2.50×
08PublixShopping2.41×
09NostalgiaHome & Garden2.12×
10SubwayFood & Beverages2.09×
11LunchFood & Beverages2.03×
12KrogerFood & Beverages1.91×
13Organic foodFood & Beverages1.90×
14McDonald'sFood & Beverages1.86×
15GrillingFood & Beverages1.85×
16BreakfastFood & Beverages1.85×
17Domino's PizzaFood & Beverages1.81×
18Dollar GeneralShopping1.75×
19Burger KingFood & Beverages1.72×
20Trader Joe'sShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mashed potato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mashed potato audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Healthy LifestyleBALANCE1.70×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mashed potato audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.77×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mashed potato have in United States?

Mashed potato has an estimated audience of 2,369,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mashed potato fans?

69.8% of Mashed potato fans are female, 30.2% are male, with an average age of 43.3 years.

03

Which brands do Mashed potato fans like most?

Mashed potato fans show strongest brand affinity for Pizza Hut (2.5×), Himalayas (8.54×), and Microwave oven (3.23×) over the country average.

04

Where do Mashed potato fans live in United States?

Mashed potato fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mashed potato fans also like?

Beyond Mashed potato itself, the audience over-indexes on Himalayas (8.54×), Microwave oven (3.23×), Subway (2.09×), and McDonald's (1.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mashed potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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