Rascasse Audience Intelligence

Maui Audience in United States

A data profile of the people who buy, follow and care about Maui in United States — modelled from more than twelve digital signal sources. Maui has an estimated audience of 3,712,615 people in United States.

#9among Island in United States#624among POI in United States#707in Travel & Leisure

The average Maui fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Hawaiian Airlines, Kelly Osbourne, Turkish Airlines, with strongest over-indexing on Hawaiian Airlines (9.52× the country average).

Demographically, the Maui audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maui fan in United States is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Hawaiian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maui profile in United States.

Audience size
3.7M
in United States
Gender
63.8%♀
36.2% male
Age
41.3
average years
Country rank
#8572
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maui fans

63.8% are female, 36.2% are male, average age 41.3.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Maui audience in United States
MetricValue
Female63.8%
Male36.2%
Average age41.3
Estimated audience size3,712,615
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Maui audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4925%
50+23%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Maui audience comes from United States.

Worldwide audience distribution share by country for Maui
CountryShare
United States57.0%
Japan6.9%
Philippines4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maui audience in United States is strongest.

Fig. 05

Top regions by affinity

Maui fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K18.34×
02Alaska~10K1.55×
03Washington~100K1.54×
04Oregon~60K1.38×
05California~500K1.29×
06Utah~40K1.19×
07Idaho~20K1.15×
08Montana~10K1.00×
09Colorado~50K0.94×
10Nevada~30K0.92×
11Arizona~70K0.89×
12Minnesota~40K0.75×
13Iowa~20K0.73×
14Wyoming~4K0.73×
15Texas~200K0.69×
16New Mexico~10K0.69×
17North Dakota~5K0.69×
18South Dakota~6K0.67×
19Wisconsin~40K0.66×
20Illinois~80K0.64×
21Kansas~20K0.64×
22Nebraska~10K0.64×
23Massachusetts~50K0.63×
24Missouri~40K0.63×
25Connecticut~20K0.61×
26Michigan~60K0.59×
27Oklahoma~20K0.59×
28Kentucky~30K0.57×
29Virginia~50K0.56×
30Washington, District of Columbia~6K0.56×
31Ohio~60K0.55×
32Indiana~40K0.55×
33Florida~100K0.53×
34New York~100K0.53×
35Georgia~60K0.53×
36New Hampshire~8K0.53×
37North Carolina~60K0.52×
38New Jersey~50K0.52×
39Tennessee~40K0.52×
40Rhode Island~6K0.52×
41Arkansas~20K0.51×
42Maine~7K0.51×
43Maryland~30K0.50×
44Delaware~5K0.50×
45Pennsylvania~60K0.49×
46Louisiana~20K0.48×
47South Carolina~30K0.47×
48West Virginia~8K0.46×
49Alabama~20K0.45×
50Mississippi~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Maui, United States
0.44×1.00×18.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maui audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maui audience
#·InterestCategoryAffinity×
01Hawaiian AirlinesTravel & Leisure9.52×
02Turkish AirlinesTravel & Leisure9.52×
03LufthansaTravel & Leisure9.52×
04Janie and JackShopping9.52×
05Škoda AutoCars & Mobility8.33×
06Naked WinesFood & Beverages8.18×
07BevMo!Shopping7.94×
08Kelly OsbourneMusic & Radio6.76×
09HyattTravel & Leisure5.63×
10HawaiiTravel & Leisure2.94×
11First class travelTravel & Leisure2.76×
12Renewable energyBusiness & Career2.57×
13FedExBusiness & Career2.51×
14InnovationBusiness & Career2.43×
15Google FlightsTravel & Leisure2.37×
16Real propertyHome & Garden2.05×
17ExpediaTravel & Leisure1.99×
18AirbnbTravel & Leisure1.96×
19Mortgage loansBusiness & Career1.76×
20Trader Joe'sShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maui audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maui audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.98×
Quality AwarenessPREMIUM1.91×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maui audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
ExtroversionTHRILL0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maui have in United States?

Maui has an estimated audience of 3,712,615 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Maui fans?

63.8% of Maui fans are female, 36.2% are male, with an average age of 41.3 years.

03

Which brands do Maui fans like most?

Maui fans show strongest brand affinity for Hawaiian Airlines (9.52×), Kelly Osbourne (6.76×), and Turkish Airlines (9.52×) over the country average.

04

Where do Maui fans live in United States?

Maui fans in United States are most concentrated in California (reach ~500K), Hawaii (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maui fans also like?

Beyond Maui itself, the audience over-indexes on Kelly Osbourne (6.76×), Turkish Airlines (9.52×), Lufthansa (9.52×), and Airbnb (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Maui audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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