Maui Audience in United States

Maui has an estimated audience of 3,712,615 people in United States. 63.8% are female, 36.2% are male, average age 41.3. Top regions: California, Hawaii, Texas. Top brand affinities: Capital One, Google Maps, Enterprise Rent-A-Car, Indeed.com, CarGurus.

The average Maui fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Capital One, Google Maps, Enterprise Rent-A-Car, with strongest over-indexing on Capital One (13.56× the country average). Demographically, the Maui audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Maui fans

Demographic split for Maui audience in United States
MetricValue
Female63.8%
Male36.2%
Average age41.3
Estimated audience size3,712,615

Audience persona

The typical Maui fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Maui in United States
RegionReachAffinity
California580,7331.42×
Hawaii307,21219.25×
Texas239,2060.75×
Florida144,7760.58×
Washington125,0811.68×
New York122,9330.59×
Illinois85,8450.69×
Arizona69,1470.91×
Georgia65,1040.57×
Pennsylvania64,4600.52×
Ohio63,5750.56×
Oregon62,3901.47×
North Carolina61,5680.55×
Michigan60,3160.62×
Colorado56,2400.96×
New Jersey52,7930.56×
Virginia52,3840.58×
Massachusetts48,6930.67×
Tennessee40,9180.55×
Minnesota40,9000.77×
Utah40,8201.23×
Missouri38,5630.64×
Indiana37,1270.55×
Wisconsin36,8630.66×
Nevada34,8640.97×
Maryland33,2060.52×
South Carolina25,9080.46×
Oklahoma24,3090.59×
Kentucky23,3250.5×
Alabama23,2510.45×
Louisiana22,6580.47×
Iowa22,3270.73×
Idaho20,9091.12×
Connecticut20,5120.55×
Kansas18,8240.64×
Arkansas14,6810.48×
New Mexico12,4580.67×
Mississippi12,2420.4×
Nebraska11,4220.61×
Alaska11,1661.41×
Montana9,4710.92×
New Hampshire7,2440.5×
West Virginia7,1500.41×
Washington, District of Columbia6,2800.56×
Maine6,2090.47×
Rhode Island5,7060.48×
South Dakota4,7710.56×
Delaware4,6180.45×
North Dakota4,3850.57×
Wyoming3,6360.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maui audience
BrandAffinityCategory
Capital One13.56×Business & Career
Google Maps8.99×Internet & Social Media
Enterprise Rent-A-Car11.24×Cars & Mobility
Indeed.com7.42×Business & Career
CarGurus10.29×Cars & Mobility
Diane Keaton9.77×Movies & TV
DeviantArt11.12×Internet & Social Media
AccuWeather9.74×Home & Garden
Aaron Rodgers9.64×Sports
Bruce Willis10.37×Movies & TV
Circle K9.47×Shopping
Jason Momoa12.46×Movies & TV
Kendra Scott13.88×Fashion & Accessoires
Beetlejuice5.96×Movies & TV
Aruba20.68×Travel & Leisure
Google News6.98×News
Jollibee12.56×Food & Beverages
Billy Bob Thornton10.06×Movies & TV
Demi Moore10.33×Movies & TV
Elizabeth Taylor13.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maui audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Quality AwarenessPREMIUM2.02
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.93
TravellingTHRILL1.9
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Maui
CountryShare
United States57.1%
Japan6.9%
Philippines4.8%

See Maui audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Maui have in United States?

Maui has an estimated audience of 3,712,615 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Maui fans?

63.8% of Maui fans are female, 36.2% are male, with an average age of 41.3 years.

Which brands do Maui fans like most?

Maui fans show strongest brand affinity for Capital One (13.56×), Google Maps (8.99×), and Enterprise Rent-A-Car (11.24×) over the country average.

Where do Maui fans live in United States?

Maui fans in United States are most concentrated in California (reach 580,733), Hawaii (reach 307,212), and Texas (reach 239,206). These three regions account for the largest share of the active audience.

What other brands do Maui fans also like?

Beyond Maui itself, the audience over-indexes on Google Maps (8.99×), Enterprise Rent-A-Car (11.24×), Indeed.com (7.42×), and CarGurus (10.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.