Rascasse Audience Intelligence

Mavis Staples Audience in United States

A data profile of the people who buy, follow and care about Mavis Staples in United States — modelled from more than twelve digital signal sources. Mavis Staples has an estimated audience of 367,649 people in United States.

#10among Gospel in United States#10804among Person in United States#6236in Music & Radio

The average Mavis Staples fan in United States is 49.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, New York.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (9.06× the country average).

Demographically, the Mavis Staples audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mavis Staples fan in United States is balanced, around 49.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mavis Staples profile in United States.

Audience size
368K
in United States
Gender
48.8%♀
51.2% male
Age
49.3
average years
Country rank
#43483
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mavis Staples fans

48.8% are female, 51.2% are male, average age 49.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Mavis Staples audience in United States
MetricValue
Female48.8%
Male51.2%
Average age49.3
Estimated audience size367,649
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Mavis Staples audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4924%
50+49%
Fig. 04

Worldwide distribution

68.0%

of the worldwide Mavis Staples audience comes from United States.

Worldwide audience distribution share by country for Mavis Staples
CountryShare
United States68.0%
United Kingdom8.7%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mavis Staples audience in United States is strongest.

Fig. 05

Top regions by affinity

Mavis Staples fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.55×
02Illinois~30K2.14×
03Rhode Island~2K1.45×
04Washington, District of Columbia~2K1.37×
05Louisiana~6K1.35×
06Oregon~6K1.34×
07Mississippi~4K1.34×
08Maine~2K1.34×
09Massachusetts~10K1.33×
10Tennessee~9K1.28×
11Minnesota~7K1.26×
12Maryland~8K1.20×
13Colorado~7K1.20×
14New Hampshire~2K1.20×
15New York~20K1.16×
16Ohio~10K1.12×
17New Mexico~2K1.10×
18North Carolina~10K1.09×
19Wisconsin~6K1.09×
20Alabama~5K1.06×
21Connecticut~4K1.04×
22Michigan~10K1.01×
23Delaware~1K0.99×
24Georgia~10K0.98×
25Virginia~9K0.98×
26Missouri~6K0.97×
27Arkansas~3K0.97×
28Washington~7K0.96×
29Indiana~6K0.95×
30California~40K0.94×
31Pennsylvania~10K0.94×
32South Carolina~5K0.93×
33Oklahoma~4K0.90×
34Iowa~3K0.90×
35New Jersey~8K0.89×
36Alaska<1K0.86×
37Kentucky~4K0.84×
38Montana<1K0.84×
39South Dakota<1K0.82×
40North Dakota<1K0.81×
41Kansas~2K0.78×
42Nebraska~1K0.78×
43West Virginia~1K0.76×
44Arizona~5K0.73×
45Idaho~1K0.73×
46Hawaii~1K0.71×
47Nevada~2K0.66×
48Utah~2K0.65×
49Texas~20K0.60×
50Florida~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Mavis Staples, United States
0.59×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mavis Staples audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mavis Staples audience
#·InterestCategoryAffinity×
01Tony BennettMusic & Radio24.84×
02Bob DylanMusic & Radio12.82×
03Late-night talk showMovies & TV10.85×
04Aretha FranklinMusic & Radio10.52×
05Sustainable energyHome & Garden9.06×
06Bruce SpringsteenMusic & Radio7.06×
07Renewable energyBusiness & Career6.63×
08FedExBusiness & Career5.94×
09MSNBCMovies & TV5.93×
10PoliticoPolitics & Society5.87×
11QVCMovies & TV4.31×
12First class travelTravel & Leisure3.79×
13PhilanthropyArts & Culture3.37×
14ActivismPolitics & Society3.17×
15RadioTechnology & Electronics3.15×
16Mortgage loansBusiness & Career2.89×
17AirbnbTravel & Leisure2.65×
18Classical musicMusic & Radio2.43×
19Organic foodFood & Beverages2.34×
20PinterestInternet & Social Media2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mavis Staples audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mavis Staples audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.77×
SpiritualityBALANCE2.39×
Family OrientationCONSERVATISM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mavis Staples audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.77×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mavis Staples have in United States?

Mavis Staples has an estimated audience of 367,649 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Mavis Staples fans?

48.8% of Mavis Staples fans are female, 51.2% are male, with an average age of 49.3 years.

03

Which brands do Mavis Staples fans like most?

Mavis Staples fans show strongest brand affinity for Sustainable energy (9.06×), FedEx (5.94×), and Renewable energy (6.63×) over the country average.

04

Where do Mavis Staples fans live in United States?

Mavis Staples fans in United States are most concentrated in California (reach ~40K), Illinois (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mavis Staples fans also like?

Beyond Mavis Staples itself, the audience over-indexes on FedEx (5.94×), Renewable energy (6.63×), Bob Dylan (12.82×), and Late-night talk show (10.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mavis Staples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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