Mavis Staples Audience in United States
Mavis Staples has an estimated audience of 366,162 people in United States. 48.8% are female, 51.2% are male, average age 49.3. Top regions: California, Illinois, New York. Top brand affinities: Staycation, Whataburger, Israel, Urban Outfitters, Layne Staley.
The average Mavis Staples fan in United States is 49.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Staycation, Whataburger, Israel, with strongest over-indexing on Staycation (5.4× the country average). Demographically, the Mavis Staples audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Gospel
Demographics of Mavis Staples fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 49.3 |
| Estimated audience size | 366,162 |
Audience persona
The typical Mavis Staples fan in United States is balanced, around 49.3 years old, with strong Sustainability tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,565 | 1.18× |
| Illinois | 32,892 | 2.7× |
| New York | 27,841 | 1.36× |
| Texas | 19,789 | 0.63× |
| Florida | 15,016 | 0.61× |
| Ohio | 14,785 | 1.31× |
| North Carolina | 12,653 | 1.15× |
| Pennsylvania | 12,564 | 1.02× |
| Georgia | 11,725 | 1.04× |
| Michigan | 10,502 | 1.1× |
| Massachusetts | 9,698 | 1.34× |
| Virginia | 9,282 | 1.04× |
| New Jersey | 9,106 | 0.98× |
| Maryland | 8,543 | 1.36× |
| Tennessee | 8,340 | 1.14× |
| Indiana | 7,329 | 1.1× |
| Colorado | 7,187 | 1.25× |
| Washington | 6,578 | 0.9× |
| Missouri | 6,342 | 1.07× |
| Louisiana | 6,027 | 1.28× |
| South Carolina | 5,584 | 1.01× |
| Alabama | 5,502 | 1.08× |
| Wisconsin | 5,340 | 0.97× |
| Minnesota | 5,307 | 1.01× |
| Arizona | 4,428 | 0.59× |
| Oklahoma | 4,174 | 1.03× |
| Mississippi | 4,172 | 1.38× |
| Oregon | 4,116 | 0.98× |
| Connecticut | 3,877 | 1.06× |
| Kentucky | 3,726 | 0.81× |
| Arkansas | 2,846 | 0.94× |
| New Mexico | 2,406 | 1.31× |
| Nevada | 2,152 | 0.61× |
| Iowa | 2,063 | 0.68× |
| Kansas | 2,002 | 0.69× |
| Utah | 1,931 | 0.59× |
| Rhode Island | 1,859 | 1.6× |
| Washington, District of Columbia | 1,795 | 1.63× |
| Maine | 1,650 | 1.26× |
| New Hampshire | 1,406 | 0.97× |
| Nebraska | 1,203 | 0.66× |
| Delaware | 1,019 | 1.01× |
| Idaho | 994 | 0.54× |
| West Virginia | 984 | 0.58× |
| Vermont | 926 | 1.44× |
| Hawaii | 719 | 0.46× |
| Montana | 669 | 0.66× |
| Alaska | 460 | 0.59× |
| South Dakota | 343 | 0.41× |
| Wyoming | 311 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 5.4× | Home & Garden |
| Whataburger | 2.22× | Food & Beverages |
| Israel | 2.21× | Travel & Leisure |
| Urban Outfitters | 1.84× | Shopping |
| Layne Staley | 6.2× | Music & Radio |
| Steampunk | 4.28× | Fashion & Accessoires |
| On the Border Mexican Grill & Cantina | 5.59× | Food & Beverages |
| Jingoism | 1.67× | Politics & Society |
| Solo climbing | 4.87× | Sports |
| Unique Gifts | 1.65× | Shopping |
| REC TEC Grills | 12.95× | Sports |
| Hudson, New York | 8.22× | Travel & Leisure |
| JibJab | 3.75× | Internet & Social Media |
| KiwiCo | 4.31× | Kids & Family |
| Nipsey Hussle | 3.34× | Music & Radio |
| Yahoo Sports Fantasy | 3.81× | |
| Home staging | 2.77× | Home & Garden |
| Anderson Silva (kickboxer) | 5.4× | Sports |
| Scratching post | 4.87× | Pets & Animals |
| Corona (band) | 2.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Spirituality | BALANCE | 1.71 |
| Community Orientation | OPEN | 1.67 |
| Tradition | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.59 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| United Kingdom | 8.2% |
| Germany | 4.6% |
See Mavis Staples audiences in other countries
More Gospel audiences in United States
- CeCe Winans (1,666,722)
- Kirk Franklin (1,256,819)
- Richard Smallwood (825,459)
- Marvin Sapp (570,472)
- Montell Jordan (491,856)
Frequently asked questions
How many fans does Mavis Staples have in United States?
Mavis Staples has an estimated audience of 366,162 people in United States, concentrated in California and Illinois.
What is the gender split and age of Mavis Staples fans?
48.8% of Mavis Staples fans are female, 51.2% are male, with an average age of 49.3 years.
Which brands do Mavis Staples fans like most?
Mavis Staples fans show strongest brand affinity for Staycation (5.4×), Whataburger (2.22×), and Israel (2.21×) over the country average.
Where do Mavis Staples fans live in United States?
Mavis Staples fans in United States are most concentrated in California (reach 47,565), Illinois (reach 32,892), and New York (reach 27,841). These three regions account for the largest share of the active audience.
What other brands do Mavis Staples fans also like?
Beyond Mavis Staples itself, the audience over-indexes on Whataburger (2.22×), Israel (2.21×), Urban Outfitters (1.84×), and Layne Staley (6.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mavis Staples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.