Mavis Staples Audience in United States

Mavis Staples has an estimated audience of 366,162 people in United States. 48.8% are female, 51.2% are male, average age 49.3. Top regions: California, Illinois, New York. Top brand affinities: Bob Dylan, Singer-songwriter, Tony Bennett, Dots (video game), Politico.

The average Mavis Staples fan in United States is 49.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Bob Dylan, Singer-songwriter, Tony Bennett, with strongest over-indexing on Bob Dylan (9.31× the country average). Demographically, the Mavis Staples audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Mavis Staples fans

Demographic split for Mavis Staples audience in United States
MetricValue
Female48.8%
Male51.2%
Average age49.3
Estimated audience size366,162

Audience persona

The typical Mavis Staples fan in United States is balanced, around 49.3 years old, with strong Sustainability tendencies and a notable affinity for Bob Dylan.

Top regions in United States

Top regions ranked by reach for Mavis Staples in United States
RegionReachAffinity
California47,5651.18×
Illinois32,8922.7×
New York27,8411.36×
Texas19,7890.63×
Florida15,0160.61×
Ohio14,7851.31×
North Carolina12,6531.15×
Pennsylvania12,5641.02×
Georgia11,7251.04×
Michigan10,5021.1×
Massachusetts9,6981.34×
Virginia9,2821.04×
New Jersey9,1060.98×
Maryland8,5431.36×
Tennessee8,3401.14×
Indiana7,3291.1×
Colorado7,1871.25×
Washington6,5780.9×
Missouri6,3421.07×
Louisiana6,0271.28×
South Carolina5,5841.01×
Alabama5,5021.08×
Wisconsin5,3400.97×
Minnesota5,3071.01×
Arizona4,4280.59×
Oklahoma4,1741.03×
Mississippi4,1721.38×
Oregon4,1160.98×
Connecticut3,8771.06×
Kentucky3,7260.81×
Arkansas2,8460.94×
New Mexico2,4061.31×
Nevada2,1520.61×
Iowa2,0630.68×
Kansas2,0020.69×
Utah1,9310.59×
Rhode Island1,8591.6×
Washington, District of Columbia1,7951.63×
Maine1,6501.26×
New Hampshire1,4060.97×
Nebraska1,2030.66×
Delaware1,0191.01×
Idaho9940.54×
West Virginia9840.58×
Vermont9261.44×
Hawaii7190.46×
Montana6690.66×
Alaska4600.59×
South Dakota3430.41×
Wyoming3110.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mavis Staples audience
BrandAffinityCategory
Bob Dylan9.31×Music & Radio
Singer-songwriter3.08×Music & Radio
Tony Bennett22.44×Music & Radio
Dots (video game)20×Games
Politico5.48×Politics & Society
Robert Redford4.15×Movies & TV
Philanthropy3.3×Arts & Culture
Non-fiction books4.27×Literature
Musical theatre2.63×Movies & TV
Fox News Channel1.55×Movies & TV
The Washington Post3.71×News
Bruce Springsteen6.04×Music & Radio
Dentistry2.64×Business & Career
Nature1.51×Home & Garden
Happiness1.51×Health
Retirement3.18×Business & Career
Made in USA2.79×Business & Career
Livemusic2.46×Music & Radio
Classical music1.85×Music & Radio
Texas Roadhouse1.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mavis Staples audience
TraitClusterScore
SustainabilityBALANCE1.73
SpiritualityBALANCE1.71
Community OrientationOPEN1.67
TraditionCONSERVATISM1.59
PatriotismCONSERVATISM1.59
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Mavis Staples
CountryShare
United States68.6%
United Kingdom8.2%
Germany4.6%

See Mavis Staples audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Mavis Staples have in United States?

Mavis Staples has an estimated audience of 366,162 people in United States, concentrated in California and Illinois.

What is the gender split and age of Mavis Staples fans?

48.8% of Mavis Staples fans are female, 51.2% are male, with an average age of 49.3 years.

Which brands do Mavis Staples fans like most?

Mavis Staples fans show strongest brand affinity for Bob Dylan (9.31×), Singer-songwriter (3.08×), and Tony Bennett (22.44×) over the country average.

Where do Mavis Staples fans live in United States?

Mavis Staples fans in United States are most concentrated in California (reach 47,565), Illinois (reach 32,892), and New York (reach 27,841). These three regions account for the largest share of the active audience.

What other brands do Mavis Staples fans also like?

Beyond Mavis Staples itself, the audience over-indexes on Singer-songwriter (3.08×), Tony Bennett (22.44×), Dots (video game) (20×), and Politico (5.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mavis Staples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.