Rascasse Audience Intelligence

Mayonnaise Audience in United States

A data profile of the people who buy, follow and care about Mayonnaise in United States — modelled from more than twelve digital signal sources. Mayonnaise has an estimated audience of 6,028,175 people in United States.

#9among Spice in United States#3347among Topic in United States#402in Food & Beverages

The average Mayonnaise fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Evolutionary psychology, Internet meme, Anthropology, with strongest over-indexing on Evolutionary psychology (2× the country average).

Demographically, the Mayonnaise audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mayonnaise fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Evolutionary psychology.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayonnaise profile in United States.

Audience size
6M
in United States
Gender
73.5%♀
26.5% male
Age
35.0
average years
Country rank
#5693
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mayonnaise fans

73.5% are female, 26.5% are male, average age 35.0.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Mayonnaise audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.0
Estimated audience size6,028,175
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mayonnaise audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Mayonnaise audience comes from United States.

Worldwide audience distribution share by country for Mayonnaise
CountryShare
United States42.2%
Brazil4.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayonnaise audience in United States is strongest.

Fig. 05

Top regions by affinity

Mayonnaise fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.25×
02California~800K1.20×
03Kentucky~90K1.16×
04Washington~100K1.15×
05Oregon~80K1.12×
06Alaska~10K1.12×
07Mississippi~50K1.10×
08Georgia~200K1.08×
09Arkansas~50K1.07×
10New York~400K1.05×
11Maryland~100K1.05×
12Louisiana~80K1.05×
13Alabama~90K1.04×
14Oklahoma~70K1.04×
15Texas~500K1.03×
16Indiana~100K1.03×
17South Carolina~90K1.03×
18North Carolina~200K1.02×
19Connecticut~60K1.02×
20Illinois~200K1.01×
21Arizona~100K1.01×
22Nevada~60K1.01×
23Kansas~50K1.01×
24West Virginia~30K1.01×
25Idaho~30K1.00×
26Pennsylvania~200K0.99×
27Tennessee~100K0.99×
28Ohio~200K0.98×
29Virginia~100K0.98×
30Massachusetts~100K0.98×
31Iowa~50K0.98×
32Nebraska~30K0.98×
33Maine~20K0.98×
34Missouri~90K0.97×
35New Mexico~30K0.96×
36Delaware~20K0.96×
37Michigan~100K0.95×
38Utah~50K0.95×
39New Hampshire~20K0.95×
40Montana~20K0.95×
41Washington, District of Columbia~20K0.94×
42Vermont~10K0.94×
43Florida~400K0.93×
44New Jersey~100K0.93×
45Minnesota~80K0.93×
46Rhode Island~20K0.93×
47Colorado~80K0.89×
48South Dakota~10K0.88×
49North Dakota~10K0.88×
50Wisconsin~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Mayonnaise, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayonnaise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayonnaise audience
#·InterestCategoryAffinity×
01QuotationBusiness & Career2.31×
02TumblrInternet & Social Media2.11×
03HumorismLiterature2.01×
04Evolutionary psychologyHealth2.00×
05CaseyMusic & Radio1.94×
06FrockFashion & Accessoires1.87×
07Rick and MortyMovies & TV1.76×
08AnthropologyBusiness & Career1.68×
09Georgie & Mandy's First MarriageMovies & TV1.68×
10Spirit HalloweenKids & Family1.66×
11NerdTechnology & Electronics1.64×
12Natural selectionPolitics & Society1.62×
13Britney SpearsMusic & Radio1.62×
14Internet memeInternet & Social Media1.61×
15Progressive CorporationBusiness & Career1.57×
16WitchcraftHealth1.57×
17Sabrina CarpenterMusic & Radio1.56×
18Internet celebrityInternet & Social Media1.54×
19OffspringHome & Garden1.51×
20SarcasmPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayonnaise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mayonnaise audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
CreativityOPEN1.01×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mayonnaise audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.68×
TravellingTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mayonnaise have in United States?

Mayonnaise has an estimated audience of 6,028,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mayonnaise fans?

73.5% of Mayonnaise fans are female, 26.5% are male, with an average age of 35.0 years.

03

Which brands do Mayonnaise fans like most?

Mayonnaise fans show strongest brand affinity for Evolutionary psychology (2×), Internet meme (1.61×), and Anthropology (1.68×) over the country average.

04

Where do Mayonnaise fans live in United States?

Mayonnaise fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mayonnaise fans also like?

Beyond Mayonnaise itself, the audience over-indexes on Internet meme (1.61×), Anthropology (1.68×), Quotation (2.31×), and Casey (1.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mayonnaise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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