Mayonnaise Audience in United States

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Mayonnaise has an estimated audience of 6,028,175 people in United States. 73.5% are female, 26.5% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Evolutionary psychology, Internet meme, Casey, Anthropology, Quotation.

The average Mayonnaise fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Evolutionary psychology, Internet meme, Casey, with strongest over-indexing on Evolutionary psychology (2× the country average). Demographically, the Mayonnaise audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Mayonnaise fans

Demographic split for Mayonnaise audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.0
Estimated audience size6,028,175

Audience persona

The typical Mayonnaise fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Evolutionary psychology.

Top regions in United States

Top regions ranked by reach for Mayonnaise in United States
RegionReachAffinity
California848,4621.28×
Texas570,2431.1×
Florida397,9980.98×
New York375,0561.11×
Illinois213,2621.06×
Georgia201,2661.08×
Pennsylvania196,1020.97×
North Carolina187,7781.04×
Ohio181,4330.98×
Michigan155,6070.99×
Virginia147,5921.01×
New Jersey146,4960.96×
Washington145,5371.2×
Arizona124,0361.01×
Tennessee123,3861.02×
Massachusetts123,1821.04×
Indiana115,1391.05×
Maryland112,9231.09×
Kentucky97,1761.29×
South Carolina94,6611.04×
Missouri94,5770.97×
Colorado86,6030.91×
Alabama82,4190.98×
Louisiana82,2171.06×
Minnesota79,5160.92×
Oregon78,8451.14×
Wisconsin72,9670.8×
Oklahoma68,9401.03×
Connecticut63,0761.04×
Nevada58,8811.01×
Utah52,9670.98×
Mississippi51,7671.04×
Arkansas49,9921.01×
Iowa47,3150.95×
Kansas46,7660.98×
Hawaii32,7501.26×
Idaho30,0660.99×
Nebraska28,2690.94×
West Virginia27,5340.98×
New Mexico26,8650.89×
New Hampshire22,5790.95×
Maine20,9080.97×
Washington, District of Columbia18,2941.01×
Rhode Island16,8710.88×
Delaware15,4340.93×
Montana15,0410.9×
Alaska13,2181.02×
South Dakota10,4200.75×
North Dakota9,4910.77×
Vermont9,3440.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mayonnaise audience
BrandAffinityCategory
Evolutionary psychology2×Health
Internet meme1.61×Internet & Social Media
Casey1.94×Music & Radio
Anthropology1.68×Business & Career
Quotation2.31×Business & Career
Tumblr2.11×Internet & Social Media
Natural selection1.62×Politics & Society
Offspring1.51×Home & Garden
Humorism2.01×Literature
Spirit Halloween1.66×Kids & Family
Georgie & Mandy's First Marriage1.68×Movies & TV
Internet celebrity1.54×Internet & Social Media
Sabrina Carpenter1.56×Music & Radio
Frock1.87×Fashion & Accessoires
Rick and Morty1.76×Movies & TV
Nerd1.64×Technology & Electronics
Progressive Corporation1.57×Business & Career
Sarcasm1.51×Politics & Society
Witchcraft1.57×Health
Internet slang2.3×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mayonnaise audience
TraitClusterScore
ExtroversionTHRILL1.55
IndividualismJOY1.18
Convenience OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.12
Social Media UsageJOY1.09
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Mayonnaise
CountryShare
United States42.3%
Brazil4.2%
United Kingdom3.2%

See Mayonnaise audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Mayonnaise have in United States?

Mayonnaise has an estimated audience of 6,028,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Mayonnaise fans?

73.5% of Mayonnaise fans are female, 26.5% are male, with an average age of 35.0 years.

Which brands do Mayonnaise fans like most?

Mayonnaise fans show strongest brand affinity for Evolutionary psychology (2×), Internet meme (1.61×), and Casey (1.94×) over the country average.

Where do Mayonnaise fans live in United States?

Mayonnaise fans in United States are most concentrated in California (reach 848,462), Texas (reach 570,243), and Florida (reach 397,998). These three regions account for the largest share of the active audience.

What other brands do Mayonnaise fans also like?

Beyond Mayonnaise itself, the audience over-indexes on Internet meme (1.61×), Casey (1.94×), Anthropology (1.68×), and Quotation (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayonnaise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.