Medical malpractice Audience in United States
Medical malpractice has an estimated audience of 276,169 people in United States. 67.0% are female, 33.0% are male, average age 41.3. Top brand affinities: Capital One, Nephrology, Indeed.com, Google Maps, Miles Teller.
Top brand affinities include Capital One, Nephrology, Indeed.com, with strongest over-indexing on Capital One (6.98× the country average). Demographically, the Medical malpractice audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Medical malpractice fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 41.3 |
| Estimated audience size | 276,169 |
Audience persona
The typical Medical malpractice fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 6.98× | Business & Career |
| Nephrology | 81.14× | Health |
| Indeed.com | 6.38× | Business & Career |
| Google Maps | 5.81× | Internet & Social Media |
| Miles Teller | 20× | Movies & TV |
| Lung cancer awareness | 14.37× | Health |
| CarGurus | 6.02× | Cars & Mobility |
| Google News | 5.81× | News |
| Chronic obstructive pulmonary disease awareness | 10.58× | Health |
| Enterprise Rent-A-Car | 5.26× | Cars & Mobility |
| AccuWeather | 5.39× | Home & Garden |
| DeviantArt | 5.87× | Internet & Social Media |
| Circle K | 5.79× | Shopping |
| Diane Keaton | 4.94× | Movies & TV |
| Bruce Willis | 5.7× | Movies & TV |
| Autism Awareness | 6.9× | Health |
| Stroke Awareness | 6.97× | Health |
| Diabetes mellitus awareness | 4.86× | Health |
| Khan Academy | 6.01× | Business & Career |
| Michael J. Fox | 7.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.16 |
| Need for Security | CONSERVATISM | 1.76 |
| Patriotism | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.54 |
| Risk Appetite | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.3% |
| United Kingdom | 22.4% |
| Italy | 11.4% |
See Medical malpractice audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Medical malpractice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.