Memoir Audience in United States

Memoir logo

Memoir has an estimated audience of 2,900,257 people in United States. 71.1% are female, 28.9% are male, average age 45.3. Top regions: California, Texas, Nebraska. Top brand affinities: Wok, Ira Glass, headspace, Goop, Hibachi.

The average Memoir fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Wok, Ira Glass, headspace, with strongest over-indexing on Wok (15.97× the country average). Demographically, the Memoir audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Memoir fans

Demographic split for Memoir audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.3
Estimated audience size2,900,257

Audience persona

The typical Memoir fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Wok.

Top regions in United States

Top regions ranked by reach for Memoir in United States
RegionReachAffinity
California274,2050.86×
Texas193,3960.78×
Nebraska186,39412.82×
Florida146,5720.75×
New York135,0140.83×
Illinois73,5070.76×
Pennsylvania72,9780.75×
Georgia67,8820.76×
North Carolina65,0150.75×
Ohio61,3430.69×
Massachusetts60,6761.06×
Virginia60,0660.85×
Michigan58,8050.78×
New Jersey52,4250.71×
Tennessee49,5390.85×
Washington48,5490.83×
Arizona43,1860.73×
Indiana39,4170.74×
Maryland37,3700.75×
Missouri34,5700.74×
Iowa33,4521.4×
Colorado32,9210.72×
Minnesota31,5900.76×
Wisconsin29,8460.68×
South Carolina29,7120.68×
Alabama27,7750.69×
Louisiana27,7410.74×
Oregon27,5790.83×
Kentucky24,7060.68×
Oklahoma23,6600.73×
Connecticut23,4960.81×
Utah19,6660.76×
Kansas19,0080.83×
Nevada18,2340.65×
Arkansas16,9540.71×
Mississippi16,7790.7×
New Mexico11,4380.79×
Hawaii10,8530.87×
West Virginia10,0460.74×
Idaho9,9310.68×
New Hampshire8,5330.75×
Maine8,1640.79×
Washington, District of Columbia7,3090.84×
Rhode Island6,4090.69×
Montana5,7360.71×
South Dakota4,9400.74×
Delaware4,6670.58×
North Dakota4,3290.73×
Alaska4,3280.7×
Vermont3,5330.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memoir audience
BrandAffinityCategory
Wok15.97×Food & Beverages
Ira Glass33.95×Music & Radio
headspace17.46×Health
Goop8.37×Internet & Social Media
Hibachi11.87×Food & Beverages
Google Home9×Technology & Electronics
Grace Slick12.06×Music & Radio
Governor of Michigan9.33×Politics & Society
Goma21.8×Travel & Leisure
Cherish (group)13.36×Music & Radio
Cryptic crossword17.57×Technology & Electronics
Grinch4.56×Movies & TV
Israel2.14×Travel & Leisure
TV Fanatic10.6×Movies & TV
Combat sport1.55×Sports
Urban Outfitters1.76×Shopping
No Escape (1994 film)10.68×Movies & TV
Fairy godmother6.46×Literature
Kikar HaShabbat13.44×News
Jesse Plemons2.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memoir audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
PatriotismCONSERVATISM1.67
MindfulnessBALANCE1.64
TraditionCONSERVATISM1.53
Community OrientationOPEN1.52
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Memoir
CountryShare
United States37.2%
United Kingdom11.9%
Canada4.7%

See Memoir audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Memoir have in United States?

Memoir has an estimated audience of 2,900,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Memoir fans?

71.1% of Memoir fans are female, 28.9% are male, with an average age of 45.3 years.

Which brands do Memoir fans like most?

Memoir fans show strongest brand affinity for Wok (15.97×), Ira Glass (33.95×), and headspace (17.46×) over the country average.

Where do Memoir fans live in United States?

Memoir fans in United States are most concentrated in California (reach 274,205), Texas (reach 193,396), and Nebraska (reach 186,394). These three regions account for the largest share of the active audience.

What other brands do Memoir fans also like?

Beyond Memoir itself, the audience over-indexes on Ira Glass (33.95×), headspace (17.46×), Goop (8.37×), and Hibachi (11.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.