Memoir Audience in United States

Memoir logo

Memoir has an estimated audience of 2,900,257 people in United States. 71.1% are female, 28.9% are male, average age 45.3. Top regions: California, Texas, Nebraska. Top brand affinities: Stephen Hawking, Capital One, Diane Keaton, Albert Einstein, Autism Awareness.

The average Memoir fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Stephen Hawking, Capital One, Diane Keaton, with strongest over-indexing on Stephen Hawking (43.29× the country average). Demographically, the Memoir audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Memoir fans

Demographic split for Memoir audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.3
Estimated audience size2,900,257

Audience persona

The typical Memoir fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for Memoir in United States
RegionReachAffinity
California274,2050.86×
Texas193,3960.78×
Nebraska186,39412.82×
Florida146,5720.75×
New York135,0140.83×
Illinois73,5070.76×
Pennsylvania72,9780.75×
Georgia67,8820.76×
North Carolina65,0150.75×
Ohio61,3430.69×
Massachusetts60,6761.06×
Virginia60,0660.85×
Michigan58,8050.78×
New Jersey52,4250.71×
Tennessee49,5390.85×
Washington48,5490.83×
Arizona43,1860.73×
Indiana39,4170.74×
Maryland37,3700.75×
Missouri34,5700.74×
Iowa33,4521.4×
Colorado32,9210.72×
Minnesota31,5900.76×
Wisconsin29,8460.68×
South Carolina29,7120.68×
Alabama27,7750.69×
Louisiana27,7410.74×
Oregon27,5790.83×
Kentucky24,7060.68×
Oklahoma23,6600.73×
Connecticut23,4960.81×
Utah19,6660.76×
Kansas19,0080.83×
Nevada18,2340.65×
Arkansas16,9540.71×
Mississippi16,7790.7×
New Mexico11,4380.79×
Hawaii10,8530.87×
West Virginia10,0460.74×
Idaho9,9310.68×
New Hampshire8,5330.75×
Maine8,1640.79×
Washington, District of Columbia7,3090.84×
Rhode Island6,4090.69×
Montana5,7360.71×
South Dakota4,9400.74×
Delaware4,6670.58×
North Dakota4,3290.73×
Alaska4,3280.7×
Vermont3,5330.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memoir audience
BrandAffinityCategory
Stephen Hawking43.29×Business & Career
Capital One12.81×Business & Career
Diane Keaton17.57×Movies & TV
Albert Einstein33.95×Technology & Electronics
Autism Awareness19.03×Health
Google Maps7.57×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Circle K12.47×Shopping
Indeed.com7.11×Business & Career
Google News10.15×News
Beetlejuice7.89×Movies & TV
AccuWeather10.05×Home & Garden
Matthew McConaughey14.14×Movies & TV
Clint Eastwood13.89×Movies & TV
DeviantArt10.37×Internet & Social Media
Jennifer Garner17.46×Movies & TV
Billy Bob Thornton12.41×Movies & TV
Microblogging12.67×Technology & Electronics
Demi Moore12.83×Movies & TV
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memoir audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
PatriotismCONSERVATISM1.67
MindfulnessBALANCE1.64
TraditionCONSERVATISM1.53
Community OrientationOPEN1.52
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Memoir
CountryShare
United States37.2%
United Kingdom11.9%
Canada4.7%

See Memoir audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Memoir have in United States?

Memoir has an estimated audience of 2,900,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Memoir fans?

71.1% of Memoir fans are female, 28.9% are male, with an average age of 45.3 years.

Which brands do Memoir fans like most?

Memoir fans show strongest brand affinity for Stephen Hawking (43.29×), Capital One (12.81×), and Diane Keaton (17.57×) over the country average.

Where do Memoir fans live in United States?

Memoir fans in United States are most concentrated in California (reach 274,205), Texas (reach 193,396), and Nebraska (reach 186,394). These three regions account for the largest share of the active audience.

What other brands do Memoir fans also like?

Beyond Memoir itself, the audience over-indexes on Capital One (12.81×), Diane Keaton (17.57×), Albert Einstein (33.95×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.