Rascasse Audience Intelligence

Memoir Audience in United States

A data profile of the people who buy, follow and care about Memoir in United States — modelled from more than twelve digital signal sources. Memoir has an estimated audience of 2,900,257 people in United States.

#41among Literary genre in United States#5200among Topic in United States#174in Literature

The average Memoir fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nebraska, Texas.

Top brand affinities include Crime fiction, Book discussion club, Mel Gibson, with strongest over-indexing on Crime fiction (5.46× the country average).

Demographically, the Memoir audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memoir fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Crime fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memoir profile in United States.

Audience size
2.9M
in United States
Gender
71.1%♀
28.9% male
Age
45.3
average years
Country rank
#10589
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memoir fans

71.1% are female, 28.9% are male, average age 45.3.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Memoir audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.3
Estimated audience size2,900,257
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Memoir audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3913%
40-4920%
50+42%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Memoir audience comes from United States.

Worldwide audience distribution share by country for Memoir
CountryShare
United States37.2%
United Kingdom11.9%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memoir audience in United States is strongest.

Fig. 05

Top regions by affinity

Memoir fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~200K16.41×
02Iowa~30K1.39×
03Massachusetts~50K0.88×
04South Dakota~6K0.87×
05Kansas~20K0.83×
06Hawaii~10K0.83×
07Alaska~5K0.80×
08North Dakota~5K0.80×
09Washington, District of Columbia~7K0.78×
10Maine~8K0.77×
11Vermont~4K0.76×
12California~200K0.75×
13Virginia~50K0.75×
14Oklahoma~20K0.75×
15Texas~200K0.74×
16New Mexico~10K0.74×
17Idaho~10K0.74×
18Tennessee~40K0.73×
19Oregon~20K0.73×
20Rhode Island~7K0.73×
21Indiana~40K0.72×
22Connecticut~20K0.72×
23Mississippi~20K0.72×
24West Virginia~10K0.72×
25New Hampshire~8K0.72×
26Montana~6K0.72×
27Illinois~70K0.71×
28Georgia~60K0.71×
29North Carolina~60K0.71×
30Missouri~30K0.71×
31Louisiana~30K0.71×
32Pennsylvania~70K0.70×
33Washington~40K0.70×
34Maryland~30K0.70×
35Alabama~30K0.70×
36Kentucky~30K0.70×
37Delaware~6K0.70×
38New York~100K0.69×
39Michigan~50K0.69×
40Utah~20K0.69×
41Arkansas~20K0.69×
42Minnesota~30K0.68×
43New Jersey~50K0.65×
44Arizona~40K0.65×
45Colorado~30K0.65×
46Wisconsin~30K0.65×
47Ohio~60K0.64×
48South Carolina~30K0.64×
49Florida~100K0.63×
50Nevada~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Memoir, United States
0.62×1.00×16.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memoir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memoir audience
#·InterestCategoryAffinity×
01Zero Dark ThirtyMovies & TV10.99×
02Mel GibsonMovies & TV8.90×
03Jennette McCurdyMovies & TV8.60×
04Stephen HawkingBusiness & Career7.46×
05EssayLiterature7.12×
06Book discussion clubLiterature6.59×
07Crime fictionLiterature5.46×
08GoodreadsLiterature5.18×
09Family carCars & Mobility4.66×
10BestsellerLiterature3.95×
11Robert RedfordMovies & TV3.91×
12Diane KeatonMovies & TV2.82×
13FedExBusiness & Career2.60×
14PhilanthropyArts & Culture2.53×
15SubwayFood & Beverages2.04×
16Hobby LobbyHome & Garden2.01×
17PinterestInternet & Social Media1.92×
18Fiction booksLiterature1.85×
19RedditInternet & Social Media1.83×
20MSNNews1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memoir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memoir audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
PatriotismCONSERVATISM1.89×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memoir audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memoir have in United States?

Memoir has an estimated audience of 2,900,257 people in United States, concentrated in California and Nebraska.

02

What is the gender split and age of Memoir fans?

71.1% of Memoir fans are female, 28.9% are male, with an average age of 45.3 years.

03

Which brands do Memoir fans like most?

Memoir fans show strongest brand affinity for Crime fiction (5.46×), Book discussion club (6.59×), and Mel Gibson (8.9×) over the country average.

04

Where do Memoir fans live in United States?

Memoir fans in United States are most concentrated in California (reach ~200K), Nebraska (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Memoir fans also like?

Beyond Memoir itself, the audience over-indexes on Book discussion club (6.59×), Mel Gibson (8.9×), Stephen Hawking (7.46×), and Pinterest (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Memoir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memoir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →