Metta World Peace Audience in United States

Metta World Peace logo

Metta World Peace has an estimated audience of 665,872 people in United States. 50.2% are female, 49.8% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Zach LaVine, Jrue Holiday, Wilt Chamberlain, Kevin Love, Dwight Howard.

The average Metta World Peace fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zach LaVine, Jrue Holiday, Wilt Chamberlain, with strongest over-indexing on Zach LaVine (156.31× the country average). Demographically, the Metta World Peace audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Metta World Peace fans

Demographic split for Metta World Peace audience in United States
MetricValue
Female50.2%
Male49.8%
Average age33.0
Estimated audience size665,872

Audience persona

The typical Metta World Peace fan in United States is balanced, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zach LaVine.

Top regions in United States

Top regions ranked by reach for Metta World Peace in United States
RegionReachAffinity
California111,8981.53×
Texas62,3371.09×
New York54,0971.45×
Florida43,5080.97×
Illinois29,1011.31×
Georgia26,3381.28×
Pennsylvania23,7801.06×
North Carolina22,7751.14×
Ohio22,3601.09×
Michigan21,6171.24×
Indiana21,5911.77×
New Jersey20,1361.19×
Virginia17,3471.07×
Massachusetts15,7011.2×
Maryland14,1001.23×
Tennessee14,0881.05×
Washington12,3500.92×
Minnesota10,5851.11×
South Carolina10,4611.04×
Missouri10,4440.97×
Louisiana10,2981.2×
Colorado9,8140.94×
Wisconsin9,6230.96×
Kentucky8,8881.06×
Connecticut8,0871.21×
Oklahoma7,6291.03×
Oregon7,4820.98×
Nevada7,3381.14×
Arizona6,8380.5×
Mississippi6,1181.12×
Arkansas5,1920.95×
Iowa5,0790.93×
Utah4,8140.81×
Kansas4,5960.88×
Alabama4,4090.47×
Hawaii3,2031.12×
Nebraska2,8890.87×
Washington, District of Columbia2,6111.3×
West Virginia2,4630.79×
Rhode Island2,2391.06×
New Hampshire2,2360.85×
Idaho2,2280.67×
New Mexico2,1480.64×
Maine1,9680.83×
Delaware1,8531.01×
Montana1,2570.68×
South Dakota1,1540.75×
North Dakota1,1030.81×
Vermont8650.74×
Alaska6020.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metta World Peace audience
BrandAffinityCategory
Zach LaVine156.31×Sports
Jrue Holiday104.04×Sports
Wilt Chamberlain58.62×Sports
Kevin Love77.11×Sports
Dwight Howard59.22×Sports
Scottie Pippen57.89×Sports
Pau Gasol104.2×Sports
Damian Lillard32.17×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Joel Embiid25.83×Sports
Tim Duncan38.17×Sports
Dennis Rodman20×Sports
Wool and the Gang74.86×Home & Garden
Paul George21.49×Sports
Income tax13.19×Business & Career
Microsoft Surface27.55×Technology & Electronics
Kawhi Leonard15.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metta World Peace audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.46
Social Media UsageJOY1.22
Luxury OrientationPREMIUM1.2
LGBTQ+ IdentityOPEN1.16
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Metta World Peace
CountryShare
United States73.1%
Canada4.7%
Italy2.9%

See Metta World Peace audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Metta World Peace have in United States?

Metta World Peace has an estimated audience of 665,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Metta World Peace fans?

50.2% of Metta World Peace fans are female, 49.8% are male, with an average age of 33.0 years.

Which brands do Metta World Peace fans like most?

Metta World Peace fans show strongest brand affinity for Zach LaVine (156.31×), Jrue Holiday (104.04×), and Wilt Chamberlain (58.62×) over the country average.

Where do Metta World Peace fans live in United States?

Metta World Peace fans in United States are most concentrated in California (reach 111,898), Texas (reach 62,337), and New York (reach 54,097). These three regions account for the largest share of the active audience.

What other brands do Metta World Peace fans also like?

Beyond Metta World Peace itself, the audience over-indexes on Jrue Holiday (104.04×), Wilt Chamberlain (58.62×), Kevin Love (77.11×), and Dwight Howard (59.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metta World Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.