Rascasse Audience Intelligence

Metta World Peace Audience in United States

A data profile of the people who buy, follow and care about Metta World Peace in United States — modelled from more than twelve digital signal sources. Metta World Peace has an estimated audience of 651,242 people in United States.

#415among Basketball in United States#7379among Person in United States#2962in Sports

The average Metta World Peace fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zach LaVine, Jrue Holiday, Wilt Chamberlain, with strongest over-indexing on Zach LaVine (165.32× the country average).

Demographically, the Metta World Peace audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metta World Peace fan in United States is balanced, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metta World Peace profile in United States.

Audience size
651K
in United States
Gender
50.2%♀
49.8% male
Age
33.0
average years
Country rank
#31254
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metta World Peace fans

50.2% are female, 49.8% are male, average age 33.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Metta World Peace audience in United States
MetricValue
Female50.2%
Male49.8%
Average age33.0
Estimated audience size651,242
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Metta World Peace audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4913%
50+11%
Fig. 04

Worldwide distribution

72.1%

of the worldwide Metta World Peace audience comes from United States.

Worldwide audience distribution share by country for Metta World Peace
CountryShare
United States72.1%
Canada4.2%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metta World Peace audience in United States is strongest.

Fig. 05

Top regions by affinity

Metta World Peace fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.56×
02New York~50K1.44×
03California~100K1.42×
04Washington, District of Columbia~2K1.22×
05Illinois~30K1.21×
06Michigan~20K1.21×
07New Jersey~20K1.20×
08Georgia~20K1.19×
09Connecticut~8K1.18×
10Maryland~10K1.17×
11Oklahoma~9K1.16×
12Louisiana~10K1.13×
13Nevada~7K1.12×
14Massachusetts~10K1.11×
15Mississippi~6K1.11×
16Hawaii~3K1.08×
17North Carolina~20K1.07×
18Ohio~20K1.06×
19Kentucky~9K1.06×
20Minnesota~10K1.04×
21Delaware~2K1.04×
22Texas~60K1.02×
23Florida~50K1.02×
24Virginia~20K1.02×
25Arkansas~6K1.02×
26Rhode Island~2K1.02×
27South Carolina~10K1.01×
28Kansas~5K1.01×
29Pennsylvania~20K1.00×
30Tennessee~10K0.99×
31Oregon~7K0.97×
32Missouri~10K0.96×
33North Dakota~1K0.95×
34Wisconsin~9K0.93×
35Iowa~5K0.93×
36Alabama~8K0.90×
37Nebraska~3K0.90×
38Washington~10K0.88×
39Colorado~9K0.88×
40West Virginia~3K0.88×
41New Hampshire~2K0.88×
42Maine~2K0.87×
43Vermont~1K0.86×
44South Dakota~1K0.85×
45Utah~5K0.83×
46Alaska~1K0.82×
47Montana~2K0.81×
48Arizona~10K0.76×
49Idaho~3K0.75×
50New Mexico~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Metta World Peace, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metta World Peace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metta World Peace audience
#·InterestCategoryAffinity×
01Zach LaVineSports165.32×
02Wool and the GangHome & Garden163.07×
03Pau GasolSports127.39×
04Jrue HolidaySports83.41×
05Kevin LoveSports61.77×
06Wilt ChamberlainSports55.27×
07Dwight HowardSports53.78×
08Scottie PippenSports47.57×
09Direct EnergyHome & Garden45.35×
10Damian LillardSports34.07×
11Tim DuncanSports33.62×
12Felicity JonesMovies & TV26.25×
13Paul GeorgeSports22.12×
14Larry BirdSports20.00×
15Dennis RodmanSports20.00×
16Toni ColletteMovies & TV20.00×
17Kareem Abdul-JabbarSports20.00×
18Key FoodShopping19.45×
19Kawhi LeonardSports15.54×
20New York KnicksSports8.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metta World Peace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metta World Peace audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
Family OrientationCONSERVATISM1.31×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metta World Peace audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Pet OwnershipJOY0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metta World Peace have in United States?

Metta World Peace has an estimated audience of 651,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Metta World Peace fans?

50.2% of Metta World Peace fans are female, 49.8% are male, with an average age of 33.0 years.

03

Which brands do Metta World Peace fans like most?

Metta World Peace fans show strongest brand affinity for Zach LaVine (165.32×), Jrue Holiday (83.41×), and Wilt Chamberlain (55.27×) over the country average.

04

Where do Metta World Peace fans live in United States?

Metta World Peace fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Metta World Peace fans also like?

Beyond Metta World Peace itself, the audience over-indexes on Jrue Holiday (83.41×), Wilt Chamberlain (55.27×), Pau Gasol (127.39×), and Wool and the Gang (163.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Metta World Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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