michael phelps Audience in United States

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michael phelps has an estimated audience of 1,385,375 people in United States. 64.9% are female, 35.1% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Dog breed, Alaska, Nebraska, Mothercare.

The average michael phelps fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Dog breed, Alaska, with strongest over-indexing on Home construction (2.18× the country average). Demographically, the michael phelps audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Swimming

Demographics of michael phelps fans

Demographic split for michael phelps audience in United States
MetricValue
Female64.9%
Male35.1%
Average age29.5
Estimated audience size1,385,375

Audience persona

The typical michael phelps fan in United States is more female, around 29.5 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for michael phelps in United States
RegionReachAffinity
California170,3191.12×
Texas125,0611.05×
Florida94,2531×
New York85,1221.1×
Illinois51,7931.12×
North Carolina47,9051.15×
Pennsylvania47,8061.02×
Ohio45,1481.06×
New Jersey42,6211.21×
Georgia41,8860.98×
Michigan41,3811.14×
Virginia40,3071.19×
Maryland37,2631.56×
Massachusetts31,1271.14×
Arizona31,1061.1×
Washington29,7941.07×
Tennessee27,1960.98×
Colorado25,6901.18×
Indiana24,9470.99×
Missouri22,0340.99×
Minnesota22,0221.11×
Wisconsin20,8621×
South Carolina20,0060.96×
Alabama17,4050.9×
Louisiana15,5340.87×
Oregon14,9810.94×
Connecticut14,9361.07×
Kentucky14,7710.85×
Oklahoma14,4580.94×
Utah13,7341.11×
Iowa11,9801.05×
Nevada11,5840.86×
Kansas10,4420.96×
Arkansas9,9750.87×
Mississippi9,3630.82×
Nebraska6,9581×
Idaho6,9401×
Hawaii5,9801×
New Mexico5,8380.84×
West Virginia5,2620.82×
Washington, District of Columbia5,2071.25×
New Hampshire4,9270.9×
Maine4,6760.94×
Rhode Island3,9410.89×
Delaware3,9051.02×
Montana3,4820.91×
South Dakota2,6370.82×
North Dakota2,4010.84×
Alaska2,3720.8×
Vermont1,8490.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for michael phelps audience
BrandAffinityCategory
Home construction2.18×Home & Garden
Dog breed1.57×Pets & Animals
Alaska2.02×Travel & Leisure
Nebraska2.18×Travel & Leisure
Mothercare2.15×Kids & Family
Justice1.67×Politics & Society
Sinaloa2.06×Travel & Leisure
Cachorro3×Pets & Animals
Mortgage insurance2.43×Business & Career
Panama1.81×Travel & Leisure
Dental hygienist3.25×Health
Sailor2.33×Travel & Leisure
Google Analytics2.29×Internet & Social Media
Arnold Palmer2.9×Sports
Kerala3.04×Travel & Leisure
Information technology consulting3.06×Technology & Electronics
WFTS-TV2.45×Movies & TV
Ulysses S. Grant2.33×Politics & Society
WESH 2 News1.86×Movies & TV
Necktie1.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by michael phelps audience
TraitClusterScore
Sports ActivityPOWER1.58
Luxury OrientationPREMIUM1.49
SustainabilityBALANCE1.43
Design AffinityPREMIUM1.39
Healthy LifestyleBALANCE1.26
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for michael phelps
CountryShare
United States26.4%
India7.1%
Brazil5.1%

See michael phelps audiences in other countries

More Swimming audiences in United States

Frequently asked questions

How many fans does michael phelps have in United States?

michael phelps has an estimated audience of 1,385,375 people in United States, concentrated in California and Texas.

What is the gender split and age of michael phelps fans?

64.9% of michael phelps fans are female, 35.1% are male, with an average age of 29.5 years.

Which brands do michael phelps fans like most?

michael phelps fans show strongest brand affinity for Home construction (2.18×), Dog breed (1.57×), and Alaska (2.02×) over the country average.

Where do michael phelps fans live in United States?

michael phelps fans in United States are most concentrated in California (reach 170,319), Texas (reach 125,061), and Florida (reach 94,253). These three regions account for the largest share of the active audience.

What other brands do michael phelps fans also like?

Beyond michael phelps itself, the audience over-indexes on Dog breed (1.57×), Alaska (2.02×), Nebraska (2.18×), and Mothercare (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for michael phelps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.