Rascasse Audience Intelligence

michael phelps Audience in United States

A data profile of the people who buy, follow and care about michael phelps in United States — modelled from more than twelve digital signal sources. michael phelps has an estimated audience of 1,508,681 people in United States.

#1among Swimming in United States#3546among Person in United States#1600in Sports

The average michael phelps fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Swimming, FIFA World Cup, Trader Joe's, with strongest over-indexing on Swimming (3.42× the country average).

Demographically, the michael phelps audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical michael phelps fan in United States is more female, around 29.5 years old, with strong Sports Activity tendencies and a notable affinity for Swimming.

Category: Sports · Type: Person · Subtype: Swimming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the michael phelps profile in United States.

Audience size
1.5M
in United States
Gender
64.9%♀
35.1% male
Age
29.5
average years
Country rank
#17690
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of michael phelps fans

64.9% are female, 35.1% are male, average age 29.5.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for michael phelps audience in United States
MetricValue
Female64.9%
Male35.1%
Average age29.5
Estimated audience size1,508,681
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the michael phelps audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

27.4%

of the worldwide michael phelps audience comes from United States.

Worldwide audience distribution share by country for michael phelps
CountryShare
United States27.4%
India7.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the michael phelps audience in United States is strongest.

Fig. 05

Top regions by affinity

michael phelps fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.64×
02Virginia~40K1.22×
03Utah~20K1.22×
04Arizona~30K1.17×
05Hawaii~7K1.15×
06California~200K1.13×
07Washington, District of Columbia~5K1.12×
08New Jersey~40K1.10×
09Michigan~40K1.09×
10Connecticut~20K1.09×
11Pennsylvania~50K1.08×
12Massachusetts~30K1.08×
13Illinois~50K1.07×
14Washington~30K1.07×
15Nebraska~7K1.06×
16Texas~100K1.05×
17North Carolina~40K1.05×
18Indiana~30K1.04×
19Delaware~4K1.04×
20Minnesota~20K1.03×
21Oregon~20K1.03×
22New York~80K1.01×
23Georgia~40K1.01×
24Colorado~20K1.01×
25Ohio~40K1.00×
26North Dakota~3K1.00×
27Florida~90K0.99×
28Missouri~20K0.98×
29South Dakota~3K0.98×
30Idaho~7K0.97×
31Kansas~10K0.96×
32Montana~4K0.95×
33Alaska~3K0.95×
34Wisconsin~20K0.94×
35Rhode Island~4K0.94×
36Iowa~10K0.93×
37Maine~5K0.93×
38South Carolina~20K0.92×
39Nevada~10K0.91×
40Kentucky~20K0.90×
41New Hampshire~5K0.90×
42Vermont~2K0.90×
43Arkansas~10K0.87×
44West Virginia~6K0.87×
45Oklahoma~10K0.86×
46Tennessee~20K0.85×
47Louisiana~20K0.85×
48Alabama~20K0.84×
49Mississippi~10K0.84×
50New Mexico~6K0.80×
Fig. 06

Affinity by region

Affinity by region — michael phelps, United States
0.80×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the michael phelps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for michael phelps audience
#·InterestCategoryAffinity×
01Team USASports7.73×
02Usain BoltSports7.22×
03SwimmingSports3.42×
04Anne HathawayMovies & TV3.13×
05Jennifer LawrenceMovies & TV2.95×
06Modern FamilyMovies & TV2.75×
07Leonardo DiCaprioMovies & TV2.47×
08Chicago CubsSports2.21×
09Apple TVMovies & TV2.18×
10Major League SoccerSports2.11×
11Britney SpearsMusic & Radio1.86×
12Masters TournamentSports1.85×
13Trader Joe'sShopping1.69×
14Panera BreadFood & Beverages1.69×
15PGA TourSports1.69×
16FIFA World CupSports1.68×
17Fast casual restaurantsFood & Beverages1.64×
18Dunkin' DonutsFood & Beverages1.59×
19SubwayFood & Beverages1.53×
20TMZInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the michael phelps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by michael phelps audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.40×
Career OrientationPOWER1.24×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by michael phelps audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Family OrientationCONSERVATISM0.69×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does michael phelps have in United States?

michael phelps has an estimated audience of 1,508,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of michael phelps fans?

64.9% of michael phelps fans are female, 35.1% are male, with an average age of 29.5 years.

03

Which brands do michael phelps fans like most?

michael phelps fans show strongest brand affinity for Swimming (3.42×), FIFA World Cup (1.68×), and Trader Joe's (1.69×) over the country average.

04

Where do michael phelps fans live in United States?

michael phelps fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do michael phelps fans also like?

Beyond michael phelps itself, the audience over-indexes on FIFA World Cup (1.68×), Trader Joe's (1.69×), Anne Hathaway (3.13×), and Subway (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Swimming audiences in United States

See michael phelps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for michael phelps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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