Rascasse Audience Intelligence

Katie Ledecky Audience in United States

A data profile of the people who buy, follow and care about Katie Ledecky in United States — modelled from more than twelve digital signal sources. Katie Ledecky has an estimated audience of 716,865 people in United States.

#2among Swimming in United States#6908among Person in United States#2783in Sports

The average Katie Ledecky fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIS Alpine Ski World Cup, FINA World Aquatics Championships, Max Verstappen, with strongest over-indexing on FIS Alpine Ski World Cup (25.26× the country average).

Demographically, the Katie Ledecky audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Katie Ledecky fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for FIS Alpine Ski World Cup.

Category: Sports · Type: Person · Subtype: Swimming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Katie Ledecky profile in United States.

Audience size
717K
in United States
Gender
62.3%♀
37.7% male
Age
32.7
average years
Country rank
#29473
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Katie Ledecky fans

62.3% are female, 37.7% are male, average age 32.7.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Katie Ledecky audience in United States
MetricValue
Female62.3%
Male37.7%
Average age32.7
Estimated audience size716,865
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Katie Ledecky audience in United States
Age bracketShare%
16-1939%
20-2919%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Katie Ledecky audience comes from United States.

Worldwide audience distribution share by country for Katie Ledecky
CountryShare
United States42.4%
China7.3%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Katie Ledecky audience in United States is strongest.

Fig. 05

Top regions by affinity

Katie Ledecky fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.57×
02Maryland~20K1.38×
03North Dakota~2K1.28×
04Colorado~20K1.24×
05Minnesota~10K1.22×
06Montana~3K1.20×
07Indiana~20K1.17×
08Delaware~2K1.15×
09Massachusetts~20K1.14×
10Virginia~20K1.13×
11Iowa~7K1.13×
12Maine~3K1.13×
13Pennsylvania~30K1.12×
14Vermont~1K1.09×
15Wisconsin~10K1.08×
16New Hampshire~3K1.08×
17Alaska~2K1.06×
18Missouri~10K1.05×
19Connecticut~8K1.05×
20Ohio~20K1.04×
21Utah~7K1.03×
22New Jersey~20K1.02×
23Washington~20K1.01×
24Kansas~6K1.01×
25Michigan~20K1.00×
26Oregon~9K0.99×
27Rhode Island~2K0.99×
28North Carolina~20K0.98×
29Idaho~4K0.97×
30Nebraska~4K0.97×
31South Dakota~2K0.97×
32Illinois~20K0.96×
33South Carolina~10K0.96×
34New York~40K0.95×
35Kentucky~9K0.95×
36Tennessee~10K0.90×
37Oklahoma~8K0.88×
38West Virginia~3K0.88×
39Georgia~20K0.86×
40California~70K0.84×
41Florida~40K0.84×
42Alabama~9K0.84×
43Arkansas~5K0.84×
44New Mexico~3K0.82×
45Hawaii~3K0.82×
46Louisiana~8K0.79×
47Texas~50K0.75×
48Arizona~10K0.70×
49Mississippi~4K0.70×
50Nevada~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Katie Ledecky, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Katie Ledecky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Katie Ledecky audience
#·InterestCategoryAffinity×
01FINA World Aquatics ChampionshipsSports102.26×
02FIS Alpine Ski World CupSports25.26×
03Ski jumpingSports20.00×
04James McAvoyMovies & TV11.67×
05Max VerstappenSports11.16×
06Mikaela ShiffrinSports10.46×
07Michael FassbenderMovies & TV9.69×
08Lindsey VonnSports8.05×
09Ice Hockey World ChampionshipsSports6.46×
10Margot RobbieMovies & TV6.16×
11Major League SoccerSports5.56×
12Kelly OsbourneMusic & Radio4.37×
13Masters TournamentSports4.25×
14Anne HathawayMovies & TV3.96×
15SwimmingSports3.43×
16Burger KingFood & Beverages2.10×
17FIFA World CupSports1.87×
18RedditInternet & Social Media1.80×
19WineFood & Beverages1.63×
20Alcoholic beveragesFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Katie Ledecky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Katie Ledecky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
IndulgenceJOY1.42×
Sports ActivityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Katie Ledecky audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Quality AwarenessPREMIUM0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Katie Ledecky have in United States?

Katie Ledecky has an estimated audience of 716,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Katie Ledecky fans?

62.3% of Katie Ledecky fans are female, 37.7% are male, with an average age of 32.7 years.

03

Which brands do Katie Ledecky fans like most?

Katie Ledecky fans show strongest brand affinity for FIS Alpine Ski World Cup (25.26×), FINA World Aquatics Championships (102.26×), and Max Verstappen (11.16×) over the country average.

04

Where do Katie Ledecky fans live in United States?

Katie Ledecky fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Katie Ledecky fans also like?

Beyond Katie Ledecky itself, the audience over-indexes on FINA World Aquatics Championships (102.26×), Max Verstappen (11.16×), Lindsey Vonn (8.05×), and Major League Soccer (5.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Katie Ledecky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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