Ryan Lochte Audience in United States

Ryan Lochte logo

Ryan Lochte has an estimated audience of 427,260 people in United States. 70.7% are female, 29.3% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Mortgage insurance, Assassin's Creed II, Panama, Ulysses S. Grant.

The average Ryan Lochte fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Mortgage insurance, Assassin's Creed II, with strongest over-indexing on Whataburger (1.74× the country average). Demographically, the Ryan Lochte audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Swimming

Demographics of Ryan Lochte fans

Demographic split for Ryan Lochte audience in United States
MetricValue
Female70.7%
Male29.3%
Average age28.0
Estimated audience size427,260

Audience persona

The typical Ryan Lochte fan in United States is more female, around 28.0 years old, with strong Sports Activity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Ryan Lochte in United States
RegionReachAffinity
California52,1941.11×
Texas34,7620.95×
Florida33,1341.15×
New York31,7321.33×
Illinois17,3911.22×
Pennsylvania16,2831.13×
North Carolina14,8521.16×
New Jersey14,2621.31×
Ohio13,2461.01×
Virginia12,7121.22×
Georgia12,6990.96×
Massachusetts11,3551.35×
Michigan11,2431.01×
Maryland9,1071.24×
Washington8,7091.02×
Minnesota8,5161.39×
Tennessee8,3770.98×
Colorado8,0951.2×
Indiana7,8471.01×
Arizona7,4730.86×
Wisconsin6,9471.08×
Missouri6,8911×
South Carolina6,2810.98×
Connecticut5,0811.19×
Alabama5,0120.84×
Oregon4,7370.97×
Kentucky4,6200.86×
Louisiana4,1900.76×
Utah3,9131.02×
Oklahoma3,7690.79×
Iowa3,7171.06×
Nevada3,3280.81×
Kansas3,2570.97×
Arkansas2,5750.73×
Washington, District of Columbia2,2991.79×
Mississippi2,2550.64×
Nebraska2,1351×
Idaho1,7780.83×
Hawaii1,7190.94×
New Hampshire1,6320.97×
Maine1,6321.07×
New Mexico1,4180.66×
Rhode Island1,4061.03×
West Virginia1,3790.69×
Delaware1,0900.92×
Montana9720.82×
South Dakota8160.83×
Vermont7250.97×
North Dakota7150.82×
Alaska6880.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryan Lochte audience
BrandAffinityCategory
Whataburger1.74×Food & Beverages
Mortgage insurance3.61×Business & Career
Assassin's Creed II3.77×Games
Panama1.67×Travel & Leisure
Ulysses S. Grant2.76×Politics & Society
Information technology consulting2.31×Technology & Electronics
Graham Greene (actor)1.91×
Gary Clark, Jr.4.1×Music & Radio
Box lacrosse2.58×Sports
Necktie1.52×Fashion & Accessoires
Sacred Heart Catholic Church (Dubuque, Iowa)3.26×Politics & Society
Consequence (rapper)1.78×Music & Radio
Temple Grandin1.81×Literature
Lindsey Shaw2.38×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt4.77×Travel & Leisure
REO Speedwagon1.68×Music & Radio
Warren Zevon1.51×Music & Radio
Celtic punk1.6×Music & Radio
Hypothec1.7×Business & Career
ABC iview2.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryan Lochte audience
TraitClusterScore
Sports ActivityPOWER1.67
IndulgenceJOY1.34
Healthy LifestyleBALANCE1.27
LGBTQ+ IdentityOPEN1.21
CreativityOPEN1.11
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Ryan Lochte
CountryShare
United States94.6%
Italy3.1%
Germany2.3%

See Ryan Lochte audiences in other countries

More Swimming audiences in United States

Frequently asked questions

How many fans does Ryan Lochte have in United States?

Ryan Lochte has an estimated audience of 427,260 people in United States, concentrated in California and Texas.

What is the gender split and age of Ryan Lochte fans?

70.7% of Ryan Lochte fans are female, 29.3% are male, with an average age of 28.0 years.

Which brands do Ryan Lochte fans like most?

Ryan Lochte fans show strongest brand affinity for Whataburger (1.74×), Mortgage insurance (3.61×), and Assassin's Creed II (3.77×) over the country average.

Where do Ryan Lochte fans live in United States?

Ryan Lochte fans in United States are most concentrated in California (reach 52,194), Texas (reach 34,762), and Florida (reach 33,134). These three regions account for the largest share of the active audience.

What other brands do Ryan Lochte fans also like?

Beyond Ryan Lochte itself, the audience over-indexes on Mortgage insurance (3.61×), Assassin's Creed II (3.77×), Panama (1.67×), and Ulysses S. Grant (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Lochte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.