Rascasse Audience Intelligence

Ryan Lochte Audience in United States

A data profile of the people who buy, follow and care about Ryan Lochte in United States — modelled from more than twelve digital signal sources. Ryan Lochte has an estimated audience of 528,701 people in United States.

#3among Swimming in United States#8578among Person in United States#3432in Sports

The average Ryan Lochte fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include FINA World Aquatics Championships, Swimming, Channing Tatum, with strongest over-indexing on FINA World Aquatics Championships (162.3× the country average).

Demographically, the Ryan Lochte audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Indulgence, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryan Lochte fan in United States is more female, around 28.0 years old, with strong Indulgence tendencies and a notable affinity for FINA World Aquatics Championships.

Category: Sports · Type: Person · Subtype: Swimming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryan Lochte profile in United States.

Audience size
529K
in United States
Gender
70.7%♀
29.3% male
Age
28.0
average years
Country rank
#35484
Person in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryan Lochte fans

70.7% are female, 29.3% are male, average age 28.0.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Ryan Lochte audience in United States
MetricValue
Female70.7%
Male29.3%
Average age28.0
Estimated audience size528,701
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Ryan Lochte audience in United States
Age bracketShare%
16-1959%
20-2914%
30-3911%
40-4910%
50+6%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Ryan Lochte audience comes from United States.

Worldwide audience distribution share by country for Ryan Lochte
CountryShare
United States95.5%
Italy2.6%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryan Lochte audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryan Lochte fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~10K1.98×
02Washington, District of Columbia~2K1.69×
03Massachusetts~10K1.33×
04New York~30K1.26×
05Minnesota~8K1.25×
06New Jersey~10K1.23×
07Kansas~4K1.22×
08Illinois~20K1.17×
09Virginia~10K1.16×
10Colorado~8K1.16×
11Connecticut~5K1.15×
12Florida~30K1.13×
13Maryland~8K1.13×
14Pennsylvania~20K1.10×
15Nebraska~2K1.07×
16North Carolina~10K1.06×
17Wisconsin~7K1.06×
18Rhode Island~1K1.06×
19Maine~2K1.05×
20California~50K1.04×
21New Hampshire~2K1.04×
22Iowa~4K1.03×
23Vermont<1K1.00×
24Washington~8K0.99×
25Ohio~10K0.98×
26Oregon~5K0.97×
27Hawaii~2K0.97×
28Delaware~1K0.97×
29Indiana~7K0.96×
30Michigan~10K0.95×
31Utah~4K0.95×
32Montana~1K0.95×
33Tennessee~8K0.94×
34South Carolina~6K0.91×
35South Dakota<1K0.91×
36North Dakota<1K0.89×
37Georgia~10K0.88×
38Arizona~8K0.87×
39Idaho~2K0.86×
40Kentucky~5K0.85×
41Alaska<1K0.85×
42Texas~30K0.84×
43Alabama~5K0.82×
44Arkansas~3K0.82×
45Oklahoma~4K0.81×
46Nevada~3K0.81×
47West Virginia~2K0.78×
48Louisiana~4K0.77×
49New Mexico~2K0.72×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Ryan Lochte, United States
0.71×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryan Lochte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryan Lochte audience
#·InterestCategoryAffinity×
01FINA World Aquatics ChampionshipsSports162.30×
02Channing TatumMovies & TV7.70×
03Modern FamilyMovies & TV5.73×
04Mark WahlbergMovies & TV4.89×
05SwimmingSports3.84×
06Masters TournamentSports3.55×
07Major League SoccerSports3.50×
08Dunkin' DonutsFood & Beverages3.07×
09Britney SpearsMusic & Radio2.78×
10Taylor SwiftMusic & Radio2.32×
11NordstromShopping2.05×
12RedditInternet & Social Media1.91×
13SubwayFood & Beverages1.80×
14PinterestInternet & Social Media1.76×
15WineFood & Beverages1.74×
16Beauty salonsBeauty & Wellness1.74×
17CoffeeFood & Beverages1.63×
18FIFA World CupSports1.56×
19Country musicMusic & Radio1.55×
20Alcoholic beveragesFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryan Lochte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryan Lochte audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
Sports ActivityPOWER1.60×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryan Lochte audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.48×
DIY MentalityTHRILL0.50×
Luxury OrientationPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryan Lochte have in United States?

Ryan Lochte has an estimated audience of 528,701 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ryan Lochte fans?

70.7% of Ryan Lochte fans are female, 29.3% are male, with an average age of 28.0 years.

03

Which brands do Ryan Lochte fans like most?

Ryan Lochte fans show strongest brand affinity for FINA World Aquatics Championships (162.3×), Swimming (3.84×), and Channing Tatum (7.7×) over the country average.

04

Where do Ryan Lochte fans live in United States?

Ryan Lochte fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ryan Lochte fans also like?

Beyond Ryan Lochte itself, the audience over-indexes on Swimming (3.84×), Channing Tatum (7.7×), Masters Tournament (3.55×), and Modern Family (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Swimming audiences in United States

See Ryan Lochte audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Lochte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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