Ryan Lochte Audience in United States

Ryan Lochte has an estimated audience of 427,260 people in United States. 70.7% are female, 29.3% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Jean Paul Gaultier, FINA World Aquatics Championships, Taylor Swift, Swimming, Major League Soccer.

The average Ryan Lochte fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jean Paul Gaultier, FINA World Aquatics Championships, Taylor Swift, with strongest over-indexing on Jean Paul Gaultier (15.53× the country average). Demographically, the Ryan Lochte audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Swimming

Demographics of Ryan Lochte fans

Demographic split for Ryan Lochte audience in United States
MetricValue
Female70.7%
Male29.3%
Average age28.0
Estimated audience size427,260

Audience persona

The typical Ryan Lochte fan in United States is more female, around 28.0 years old, with strong Sports Activity tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Ryan Lochte in United States
RegionReachAffinity
California52,1941.11×
Texas34,7620.95×
Florida33,1341.15×
New York31,7321.33×
Illinois17,3911.22×
Pennsylvania16,2831.13×
North Carolina14,8521.16×
New Jersey14,2621.31×
Ohio13,2461.01×
Virginia12,7121.22×
Georgia12,6990.96×
Massachusetts11,3551.35×
Michigan11,2431.01×
Maryland9,1071.24×
Washington8,7091.02×
Minnesota8,5161.39×
Tennessee8,3770.98×
Colorado8,0951.2×
Indiana7,8471.01×
Arizona7,4730.86×
Wisconsin6,9471.08×
Missouri6,8911×
South Carolina6,2810.98×
Connecticut5,0811.19×
Alabama5,0120.84×
Oregon4,7370.97×
Kentucky4,6200.86×
Louisiana4,1900.76×
Utah3,9131.02×
Oklahoma3,7690.79×
Iowa3,7171.06×
Nevada3,3280.81×
Kansas3,2570.97×
Arkansas2,5750.73×
Washington, District of Columbia2,2991.79×
Mississippi2,2550.64×
Nebraska2,1351×
Idaho1,7780.83×
Hawaii1,7190.94×
New Hampshire1,6320.97×
Maine1,6321.07×
New Mexico1,4180.66×
Rhode Island1,4061.03×
West Virginia1,3790.69×
Delaware1,0900.92×
Montana9720.82×
South Dakota8160.83×
Vermont7250.97×
North Dakota7150.82×
Alaska6880.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryan Lochte audience
BrandAffinityCategory
Jean Paul Gaultier15.53×Fashion & Accessoires
FINA World Aquatics Championships82.48×Sports
Taylor Swift3.15×Music & Radio
Swimming3.03×Sports
Major League Soccer3.5×Sports
Harry Potter1.83×Movies & TV
Jennifer Lawrence4.77×Movies & TV
Nordstrom1.89×Shopping
Leonardo DiCaprio3.31×Movies & TV
Urban Outfitters2.4×Shopping
Pet store1.97×Pets & Animals
Dunkin' Donuts2.05×Food & Beverages
IKEA1.52×Home & Garden
PGA Tour1.86×Sports
TMZ1.54×Internet & Social Media
Disneyland1.69×Travel & Leisure
Channing Tatum4.1×Movies & TV
Green Bay Packers1.98×Sports
Bruno Mars3.61×Music & Radio
Modern Family3.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryan Lochte audience
TraitClusterScore
Sports ActivityPOWER1.67
IndulgenceJOY1.34
Healthy LifestyleBALANCE1.27
LGBTQ+ IdentityOPEN1.21
CreativityOPEN1.11
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Ryan Lochte
CountryShare
United States94.6%
Italy3.1%
Germany2.3%

See Ryan Lochte audiences in other countries

More Swimming audiences in United States

Frequently asked questions

How many fans does Ryan Lochte have in United States?

Ryan Lochte has an estimated audience of 427,260 people in United States, concentrated in California and Texas.

What is the gender split and age of Ryan Lochte fans?

70.7% of Ryan Lochte fans are female, 29.3% are male, with an average age of 28.0 years.

Which brands do Ryan Lochte fans like most?

Ryan Lochte fans show strongest brand affinity for Jean Paul Gaultier (15.53×), FINA World Aquatics Championships (82.48×), and Taylor Swift (3.15×) over the country average.

Where do Ryan Lochte fans live in United States?

Ryan Lochte fans in United States are most concentrated in California (reach 52,194), Texas (reach 34,762), and Florida (reach 33,134). These three regions account for the largest share of the active audience.

What other brands do Ryan Lochte fans also like?

Beyond Ryan Lochte itself, the audience over-indexes on FINA World Aquatics Championships (82.48×), Taylor Swift (3.15×), Swimming (3.03×), and Major League Soccer (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Lochte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.