Middletown, Connecticut Audience in United States

Middletown, Connecticut logo

Middletown, Connecticut has an estimated audience of 754,375 people in United States. 61.3% are female, 38.7% are male, average age 43.3. Top regions: Connecticut, Massachusetts, New York. Top brand affinities: Alaska, Pro-Ject, Sailor, Kerala, Israel.

The average Middletown, Connecticut fan in United States is 43.3 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, Massachusetts, New York. Top brand affinities include Alaska, Pro-Ject, Sailor, with strongest over-indexing on Alaska (2.01× the country average). Demographically, the Middletown, Connecticut audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Middletown, Connecticut fans

Demographic split for Middletown, Connecticut audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.3
Estimated audience size754,375

Audience persona

The typical Middletown, Connecticut fan in United States is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Middletown, Connecticut in United States
RegionReachAffinity
Connecticut169,55022.41×
Massachusetts56,6243.81×
New York52,1101.24×
California18,2470.22×
Florida15,4740.3×
New Jersey13,9450.73×
Texas12,6880.2×
Rhode Island11,5634.82×
Pennsylvania11,3810.45×
North Carolina7,9960.35×
Virginia7,3690.4×
New Hampshire7,2882.45×
Illinois6,8310.27×
Georgia6,1840.27×
Maine6,0582.24×
Ohio5,6240.24×
Maryland5,2570.41×
Vermont4,0903.09×
Tennessee3,8780.26×
Michigan3,8690.2×
Washington3,3810.22×
South Carolina3,3740.3×
Arizona3,1820.21×
Colorado3,1370.26×
Indiana2,7860.2×
Minnesota2,3740.22×
Wisconsin2,3160.2×
Missouri2,2480.18×
Oregon2,1120.24×
Alabama1,8340.17×
Kentucky1,7280.18×
Washington, District of Columbia1,6650.73×
Iowa1,3570.22×
Utah1,2940.19×
Nevada1,2700.17×
Louisiana1,2120.12×
Oklahoma1,2060.14×
Kansas1,1330.19×
Arkansas1,0380.17×
Delaware8740.42×
Mississippi7790.13×
Nebraska7140.19×
West Virginia6830.19×
New Mexico6450.17×
Idaho5940.16×
Hawaii5670.17×
Montana3670.18×
South Dakota3280.19×
Alaska2810.17×
North Dakota2690.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Middletown, Connecticut audience
BrandAffinityCategory
Alaska2.01×Travel & Leisure
Pro-Ject4.27×Music & Radio
Sailor4.54×Travel & Leisure
Kerala6.05×Travel & Leisure
Israel1.88×Travel & Leisure
Product design1.62×Business & Career
Life of Pi6.44×Movies & TV
Ichiro Suzuki6.44×Sports
Google Analytics2.92×Internet & Social Media
UK garage3.08×Music & Radio
The Perks of Being a Wallflower (film)3.66×Movies & TV
Captain America (1990 film)2.42×Movies & TV
Home staging2.46×Home & Garden
Governor of Michigan3.43×Politics & Society
Google Wallet3.26×Technology & Electronics
Goop2.43×Internet & Social Media
Sinaloa1.6×Travel & Leisure
Hipster4.18×Politics & Society
Fairy godmother3.21×Literature
Noodle (Gorillaz)1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Middletown, Connecticut audience
TraitClusterScore
Family OrientationCONSERVATISM1.61
PatriotismCONSERVATISM1.31
Risk AppetiteTHRILL1.29
Community OrientationOPEN1.23
TraditionCONSERVATISM1.18
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Middletown, Connecticut
CountryShare
United States96.3%
United Kingdom3.4%
Germany0.2%

See Middletown, Connecticut audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Middletown, Connecticut have in United States?

Middletown, Connecticut has an estimated audience of 754,375 people in United States, concentrated in Connecticut and Massachusetts.

What is the gender split and age of Middletown, Connecticut fans?

61.3% of Middletown, Connecticut fans are female, 38.7% are male, with an average age of 43.3 years.

Which brands do Middletown, Connecticut fans like most?

Middletown, Connecticut fans show strongest brand affinity for Alaska (2.01×), Pro-Ject (4.27×), and Sailor (4.54×) over the country average.

Where do Middletown, Connecticut fans live in United States?

Middletown, Connecticut fans in United States are most concentrated in Connecticut (reach 169,550), Massachusetts (reach 56,624), and New York (reach 52,110). These three regions account for the largest share of the active audience.

What other brands do Middletown, Connecticut fans also like?

Beyond Middletown, Connecticut itself, the audience over-indexes on Pro-Ject (4.27×), Sailor (4.54×), Kerala (6.05×), and Israel (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Middletown, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.