Mike Wallace Audience in United States

Mike Wallace logo

Mike Wallace has an estimated audience of 324,385 people in United States. 32.6% are female, 67.4% are male, average age 53.4. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Pillow, Houston County, Georgia, Jack White, International University of Business Agriculture and Technology.

The average Mike Wallace fan in United States is 53.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Pillow, Houston County, Georgia, with strongest over-indexing on Collectable (1.94× the country average). Demographically, the Mike Wallace audience skews more male with an average age of 53.4, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Mike Wallace fans

Demographic split for Mike Wallace audience in United States
MetricValue
Female32.6%
Male67.4%
Average age53.4
Estimated audience size324,385

Audience persona

The typical Mike Wallace fan in United States is more male, around 53.4 years old, with strong Career Orientation tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Mike Wallace in United States
RegionReachAffinity
California34,1750.96×
Texas24,1200.86×
Florida21,4340.98×
New York21,4071.18×
Pennsylvania17,1171.57×
Ohio11,2361.12×
Georgia11,0671.11×
North Carolina10,9251.12×
Illinois10,9091.01×
New Jersey9,6271.17×
Virginia8,9211.13×
Michigan8,5561.01×
Massachusetts7,9531.24×
Arizona7,7501.17×
Maryland7,7061.38×
Tennessee6,6281.02×
Washington6,1910.95×
Minnesota5,6751.22×
Indiana5,6510.95×
Missouri5,5091.05×
Wisconsin4,9871.02×
South Carolina4,9841.02×
Alabama4,8041.06×
Colorado4,4860.88×
Louisiana4,4781.07×
Connecticut4,0071.23×
Kentucky3,8430.94×
Oregon3,4390.92×
Oklahoma3,1460.87×
Iowa2,7281.02×
Mississippi2,7081.01×
Nevada2,6000.83×
Arkansas2,3540.88×
Kansas2,3040.9×
Utah2,2060.76×
West Virginia1,6071.06×
Nebraska1,3990.86×
Washington, District of Columbia1,3671.4×
New Hampshire1,3301.04×
Idaho1,2350.76×
Maine1,2341.06×
New Mexico1,2120.75×
Delaware1,0681.19×
Rhode Island1,0601.03×
Montana7530.84×
Hawaii7050.51×
South Dakota6380.85×
North Dakota5800.87×
Vermont4930.87×
Alaska4580.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mike Wallace audience
BrandAffinityCategory
Collectable1.94×Kids & Family
Pillow1.62×Home & Garden
Houston County, Georgia14.07×Travel & Leisure
Jack White1.87×Movies & TV
International University of Business Agriculture and Technology2.3×Business & Career
Molly Hatchet2.82×Music & Radio
IRS e-file2.28×
Hatpin7.8×Fashion & Accessoires
Donmar Warehouse4.25×Arts & Culture
Motohiro Hata7.85×Music & Radio
James Wong (producer)1.66×Music & Radio
Digital literacy2.13×Internet & Social Media
Gran Chaco1.86×Travel & Leisure
Seven Sister States2.09×
Umbrella company1.68×Business & Career
102.9 The Buzz1.6×Music & Radio
Eiffage1.55×Business & Career
Xàtiva2.25×Travel & Leisure
Reykjavík University2.31×Business & Career
Tonight with Boy Abunda1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mike Wallace audience
TraitClusterScore
Career OrientationPOWER1.86
ExtroversionTHRILL1.48
Community OrientationOPEN1.31
SpiritualityBALANCE1.22
Convenience OrientationPREMIUM1.12
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Mike Wallace
CountryShare
United States73.2%
Canada6.3%
United Kingdom4.6%

See Mike Wallace audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Mike Wallace have in United States?

Mike Wallace has an estimated audience of 324,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Mike Wallace fans?

32.6% of Mike Wallace fans are female, 67.4% are male, with an average age of 53.4 years.

Which brands do Mike Wallace fans like most?

Mike Wallace fans show strongest brand affinity for Collectable (1.94×), Pillow (1.62×), and Houston County, Georgia (14.07×) over the country average.

Where do Mike Wallace fans live in United States?

Mike Wallace fans in United States are most concentrated in California (reach 34,175), Texas (reach 24,120), and Florida (reach 21,434). These three regions account for the largest share of the active audience.

What other brands do Mike Wallace fans also like?

Beyond Mike Wallace itself, the audience over-indexes on Pillow (1.62×), Houston County, Georgia (14.07×), Jack White (1.87×), and International University of Business Agriculture and Technology (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike Wallace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.