Rascasse Audience Intelligence

Mike Wallace Audience in United States

A data profile of the people who buy, follow and care about Mike Wallace in United States — modelled from more than twelve digital signal sources. Mike Wallace has an estimated audience of 315,859 people in United States.

#38among Journalist in United States#11759among Person in United States#8543in Movies & TV

The average Mike Wallace fan in United States is 53.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Drudge Report, New York Post, Politico, with strongest over-indexing on Drudge Report (14.03× the country average).

Demographically, the Mike Wallace audience skews more male with an average age of 53.4, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mike Wallace fan in United States is more male, around 53.4 years old, with strong Career Orientation tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mike Wallace profile in United States.

Audience size
316K
in United States
Gender
32.6%♀
67.4% male
Age
53.4
average years
Country rank
#47064
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mike Wallace fans

32.6% are female, 67.4% are male, average age 53.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Mike Wallace audience in United States
MetricValue
Female32.6%
Male67.4%
Average age53.4
Estimated audience size315,859
Fig. 03

Age distribution

Ø 53.4
average years
Age distribution of the Mike Wallace audience in United States
Age bracketShare%
16-190%
20-296%
30-3910%
40-4918%
50+66%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Mike Wallace audience comes from United States.

Worldwide audience distribution share by country for Mike Wallace
CountryShare
United States72.2%
Canada6.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mike Wallace audience in United States is strongest.

Fig. 05

Top regions by affinity

Mike Wallace fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~20K1.52×
02Washington, District of Columbia~1K1.42×
03Maryland~8K1.38×
04Connecticut~4K1.23×
05Massachusetts~8K1.21×
06Minnesota~6K1.19×
07Delaware~1K1.18×
08New York~20K1.15×
09Arizona~8K1.15×
10New Jersey~9K1.14×
11Virginia~9K1.11×
12West Virginia~2K1.10×
13Ohio~10K1.08×
14Georgia~10K1.08×
15North Carolina~10K1.08×
16Louisiana~5K1.08×
17Alabama~5K1.07×
18Maine~1K1.06×
19Rhode Island~1K1.05×
20Missouri~5K1.04×
21Mississippi~3K1.04×
22New Hampshire~1K1.04×
23Wisconsin~5K1.01×
24Michigan~8K1.00×
25Iowa~3K1.00×
26Tennessee~6K0.99×
27South Carolina~5K0.99×
28Illinois~10K0.98×
29North Dakota<1K0.96×
30Florida~20K0.95×
31Vermont<1K0.95×
32Washington~6K0.94×
33Indiana~6K0.94×
34California~30K0.93×
35Kentucky~4K0.93×
36South Dakota<1K0.93×
37Oregon~3K0.92×
38Kansas~2K0.91×
39Montana<1K0.90×
40Arkansas~2K0.89×
41Nebraska~1K0.89×
42Oklahoma~3K0.86×
43Colorado~4K0.85×
44Alaska<1K0.85×
45Nevada~3K0.84×
46Idaho~1K0.83×
47New Mexico~1K0.83×
48Texas~20K0.82×
49Utah~2K0.78×
50Hawaii<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Mike Wallace, United States
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mike Wallace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mike Wallace audience
#·InterestCategoryAffinity×
01Drudge ReportSports14.03×
02PoliticoPolitics & Society9.03×
03New York PostNews8.98×
04CricketSports3.17×
05Dolly PartonMusic & Radio3.08×
06Kia MotorsCars & Mobility2.89×
07RadioTechnology & Electronics2.74×
08Used carCars & Mobility2.37×
09CupcakeFood & Beverages2.31×
10Hard rockMusic & Radio2.08×
11MenardsHome & Garden2.00×
12Wendy'sFood & Beverages1.97×
13LondonTravel & Leisure1.91×
14Veterinary medicineBusiness & Career1.86×
15WWESports1.78×
16BiblePolitics & Society1.72×
17Country musicMusic & Radio1.66×
18Donald TrumpPolitics & Society1.65×
19Horror moviesMovies & TV1.62×
20ReligionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mike Wallace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mike Wallace audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.87×
SpiritualityBALANCE1.90×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mike Wallace audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.31×
SustainabilityBALANCE0.38×
Risk AppetiteTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mike Wallace have in United States?

Mike Wallace has an estimated audience of 315,859 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mike Wallace fans?

32.6% of Mike Wallace fans are female, 67.4% are male, with an average age of 53.4 years.

03

Which brands do Mike Wallace fans like most?

Mike Wallace fans show strongest brand affinity for Drudge Report (14.03×), New York Post (8.98×), and Politico (9.03×) over the country average.

04

Where do Mike Wallace fans live in United States?

Mike Wallace fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mike Wallace fans also like?

Beyond Mike Wallace itself, the audience over-indexes on New York Post (8.98×), Politico (9.03×), Radio (2.74×), and Donald Trump (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mike Wallace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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