Military Times Audience in United States

Military Times logo

Military Times has an estimated audience of 3,375,828 people in United States. 25.7% are female, 74.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Astro (Malaysian satellite television), Singer-songwriter, Microblogging.

The average Military Times fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Astro (Malaysian satellite television), with strongest over-indexing on Autism Awareness (10.99× the country average). Demographically, the Military Times audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Military

Demographics of Military Times fans

Demographic split for Military Times audience in United States
MetricValue
Female25.7%
Male74.3%
Average age41.8
Estimated audience size3,375,828

Audience persona

The typical Military Times fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Military Times in United States
RegionReachAffinity
California463,5961.25×
Texas388,6311.34×
Florida252,9721.11×
New York187,6020.99×
Illinois134,1621.19×
Georgia130,9771.26×
Pennsylvania112,9610.99×
Ohio108,9481.05×
North Carolina107,7041.06×
Michigan88,6821×
Virginia87,0651.06×
New Jersey78,1220.91×
Arizona77,0801.12×
Tennessee72,5481.07×
Louisiana65,7811.51×
Washington62,2560.92×
Indiana57,4200.93×
Maryland56,9200.98×
Alabama53,7121.14×
South Carolina53,1751.05×
Missouri52,8930.97×
Colorado52,7050.99×
Massachusetts47,3640.71×
Kentucky45,8721.08×
Oklahoma45,1071.2×
Wisconsin44,4830.88×
Nevada42,7201.31×
Minnesota41,7720.86×
Oregon38,6481×
Mississippi34,6121.24×
Arkansas34,5931.24×
Utah29,8180.99×
Connecticut29,1580.86×
Kansas28,1521.06×
Iowa26,7260.96×
New Mexico21,0711.24×
Nebraska18,3961.09×
West Virginia15,6561×
Idaho13,9080.82×
Washington, District of Columbia12,5871.24×
Hawaii12,0780.83×
Rhode Island8,3830.78×
Maine7,9520.66×
New Hampshire7,6520.58×
Alaska7,3071.01×
Delaware7,2530.78×
Montana6,3700.68×
South Dakota6,2260.8×
North Dakota5,7930.84×
Wyoming4,1270.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Military Times audience
BrandAffinityCategory
Autism Awareness10.99×Health
Diabetes mellitus awareness7.47×Health
Astro (Malaysian satellite television)20×Movies & TV
Singer-songwriter3.57×Music & Radio
Microblogging7.59×Technology & Electronics
Capital One2.98×Business & Career
Income tax7.95×Business & Career
Google Maps2.5×Internet & Social Media
Indeed.com2.46×Business & Career
Orange Julius20×Food & Beverages
CarGurus3.34×Cars & Mobility
Atlanta Braves4.49×Sports
Livemusic2.89×Music & Radio
United States Postal Service2.16×Business & Career
Google News3.04×News
Exxon3.75×Cars & Mobility
Charles, Prince of Wales10.93×Politics & Society
Hobby Lobby1.63×Home & Garden
Residential area3.49×Home & Garden
American Airlines1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Military Times audience
TraitClusterScore
PatriotismCONSERVATISM3.48
Risk AppetiteTHRILL1.82
IndividualismJOY1.69
Early Adopter MentalityPOWER1.49
Need for SecurityCONSERVATISM1.36
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Military Times
CountryShare
United States61.7%
Philippines18.2%
Canada3.3%

See Military Times audiences in other countries

More Military audiences in United States

Frequently asked questions

How many fans does Military Times have in United States?

Military Times has an estimated audience of 3,375,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Military Times fans?

25.7% of Military Times fans are female, 74.3% are male, with an average age of 41.8 years.

Which brands do Military Times fans like most?

Military Times fans show strongest brand affinity for Autism Awareness (10.99×), Diabetes mellitus awareness (7.47×), and Astro (Malaysian satellite television) (20×) over the country average.

Where do Military Times fans live in United States?

Military Times fans in United States are most concentrated in California (reach 463,596), Texas (reach 388,631), and Florida (reach 252,972). These three regions account for the largest share of the active audience.

What other brands do Military Times fans also like?

Beyond Military Times itself, the audience over-indexes on Diabetes mellitus awareness (7.47×), Astro (Malaysian satellite television) (20×), Singer-songwriter (3.57×), and Microblogging (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Military Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.