Milky Way (chocolate bar) Audience in United States

Milky Way (chocolate bar) logo

Milky Way (chocolate bar) has an estimated audience of 977,455 people in United States. 67.9% are female, 32.1% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Elsword, Dog breed.

The average Milky Way (chocolate bar) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Milky Way (chocolate bar) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Milky Way (chocolate bar) fans

Demographic split for Milky Way (chocolate bar) audience in United States
MetricValue
Female67.9%
Male32.1%
Average age37.7
Estimated audience size977,455

Audience persona

The typical Milky Way (chocolate bar) fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Milky Way (chocolate bar) in United States
RegionReachAffinity
California140,3001.31×
Texas122,0171.45×
Florida69,3451.05×
New York46,5230.85×
Pennsylvania31,8600.97×
Georgia31,0861.03×
North Carolina28,1770.96×
Ohio28,0620.93×
Illinois25,9680.8×
Washington21,9201.12×
Virginia21,7090.91×
Arizona20,8211.04×
New Jersey19,7580.79×
Michigan19,5480.76×
Colorado19,2361.25×
Indiana18,8301.05×
Tennessee16,1940.83×
Massachusetts15,5260.81×
Alabama14,4231.06×
Missouri13,5620.86×
Maryland13,5580.81×
South Carolina12,4240.84×
Minnesota12,0570.86×
Wisconsin12,0440.82×
Oklahoma11,5181.06×
Oregon11,3631.01×
Louisiana11,1230.88×
Utah11,0931.27×
Kentucky9,9510.81×
Hawaii9,2622.2×
Arkansas8,9941.12×
Nevada8,4270.89×
Mississippi7,5210.93×
Kansas7,4670.97×
Connecticut7,4510.76×
South Dakota6,9123.06×
Iowa6,7730.84×
New Mexico5,5951.14×
Nebraska5,2031.06×
Idaho4,2700.87×
West Virginia3,6740.81×
New Hampshire3,0060.78×
Maine2,9280.84×
Rhode Island2,4660.79×
Washington, District of Columbia2,3170.79×
Montana2,2870.84×
Alaska2,2221.06×
North Dakota1,6750.83×
Delaware1,6050.6×
Wyoming1,3160.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milky Way (chocolate bar) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Elsword27.63×Games
Dog breed1.73×Pets & Animals
Huddle (software)13.81×Technology & Electronics
The Historian16.48×Literature
Combat sport1.66×Sports
Historic site4.14×Arts & Culture
Manual labour5.96×Business & Career
Keenan Allen5.95×Sports
Regional styles of Mexican music2.21×Music & Radio
Eurail16.57×Cars & Mobility
Jingoism1.59×Politics & Society
Unique Gifts1.61×Shopping
Grinch2.66×Movies & TV
Ichiro Suzuki6.88×Sports
Parral, Chihuahua9.06×Travel & Leisure
Vocal harmony2.75×Music & Radio
Goop3.22×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milky Way (chocolate bar) audience
TraitClusterScore
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.28
Design AffinityPREMIUM1.26
CreativityOPEN1.24
IndulgenceJOY1.21
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Milky Way (chocolate bar)
CountryShare
United States31.8%
India8.2%
Japan6.2%

See Milky Way (chocolate bar) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Milky Way (chocolate bar) have in United States?

Milky Way (chocolate bar) has an estimated audience of 977,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Milky Way (chocolate bar) fans?

67.9% of Milky Way (chocolate bar) fans are female, 32.1% are male, with an average age of 37.7 years.

Which brands do Milky Way (chocolate bar) fans like most?

Milky Way (chocolate bar) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Milky Way (chocolate bar) fans live in United States?

Milky Way (chocolate bar) fans in United States are most concentrated in California (reach 140,300), Texas (reach 122,017), and Florida (reach 69,345). These three regions account for the largest share of the active audience.

What other brands do Milky Way (chocolate bar) fans also like?

Beyond Milky Way (chocolate bar) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Elsword (27.63×), and Dog breed (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milky Way (chocolate bar). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.