Mini Audience in United States
Mini has an estimated audience of 2,270,665 people in United States. 42.6% are female, 57.4% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Hipster, Wikia, Vocal harmony, Mathcore, Governor of Michigan.
The average Mini fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hipster, Wikia, Vocal harmony, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Mini audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Mini fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.2 |
| Estimated audience size | 2,270,665 |
Audience persona
The typical Mini fan in United States is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hipster.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 248,025 | 0.99× |
| New York | 161,484 | 1.27× |
| Texas | 155,074 | 0.79× |
| Florida | 126,688 | 0.82× |
| Pennsylvania | 92,741 | 1.21× |
| Massachusetts | 83,343 | 1.86× |
| Illinois | 78,219 | 1.03× |
| Ohio | 75,559 | 1.08× |
| Virginia | 70,895 | 1.28× |
| North Carolina | 69,024 | 1.01× |
| New Jersey | 67,568 | 1.17× |
| Georgia | 64,431 | 0.92× |
| Michigan | 59,487 | 1× |
| Washington | 50,064 | 1.1× |
| Indiana | 43,373 | 1.05× |
| Maryland | 43,363 | 1.11× |
| Arizona | 40,971 | 0.88× |
| Wisconsin | 39,740 | 1.16× |
| Minnesota | 38,157 | 1.17× |
| Colorado | 37,773 | 1.06× |
| Connecticut | 37,044 | 1.63× |
| Tennessee | 36,421 | 0.8× |
| South Carolina | 34,080 | 1× |
| Missouri | 33,122 | 0.9× |
| Alabama | 27,428 | 0.86× |
| Oregon | 24,131 | 0.93× |
| Kentucky | 21,880 | 0.77× |
| Iowa | 20,954 | 1.12× |
| Louisiana | 19,976 | 0.68× |
| Utah | 19,637 | 0.97× |
| Oklahoma | 16,887 | 0.67× |
| Kansas | 14,608 | 0.82× |
| Nevada | 14,592 | 0.66× |
| Arkansas | 12,746 | 0.68× |
| New Hampshire | 12,651 | 1.41× |
| Nebraska | 10,991 | 0.97× |
| Mississippi | 10,837 | 0.58× |
| Washington, District of Columbia | 10,076 | 1.48× |
| Rhode Island | 9,736 | 1.35× |
| Maine | 9,730 | 1.2× |
| Idaho | 8,219 | 0.72× |
| Vermont | 7,814 | 1.96× |
| Hawaii | 7,172 | 0.73× |
| New Mexico | 6,628 | 0.58× |
| West Virginia | 6,538 | 0.62× |
| Delaware | 6,361 | 1.02× |
| Montana | 5,644 | 0.9× |
| North Dakota | 4,041 | 0.87× |
| South Dakota | 3,843 | 0.73× |
| Alaska | 3,698 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 22.69× | Politics & Society |
| Wikia | 2.48× | Internet & Social Media |
| Vocal harmony | 3.13× | Music & Radio |
| Mathcore | 5.43× | Music & Radio |
| Governor of Michigan | 4.97× | Politics & Society |
| Kendra Scott | 1.93× | Fashion & Accessoires |
| Hammock camping | 4.62× | Travel & Leisure |
| Telethon | 6.8× | Movies & TV |
| Fairy godmother | 4.51× | Literature |
| Wok | 3.75× | Food & Beverages |
| Hog Hunting | 1.92× | Sports |
| Cam Ward | 2.08× | Sports |
| Grinch | 2.14× | Movies & TV |
| Historic site | 2.22× | Arts & Culture |
| Hibachi | 4.03× | Food & Beverages |
| La Jolla | 4.63× | Travel & Leisure |
| Goop | 2.67× | Internet & Social Media |
| JDSU | 1.51× | Business & Career |
| Keith Stanfield | 3.03× | Movies & TV |
| Home staging | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.09 |
| Quality Awareness | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.05 |
| Individualism | JOY | 1.05 |
| Creativity | OPEN | 1.04 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 12.2% |
| Germany | 7.6% |
See Mini audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Mini have in United States?
Mini has an estimated audience of 2,270,665 people in United States, concentrated in California and New York.
What is the gender split and age of Mini fans?
42.6% of Mini fans are female, 57.4% are male, with an average age of 41.2 years.
Which brands do Mini fans like most?
Mini fans show strongest brand affinity for Hipster (22.69×), Wikia (2.48×), and Vocal harmony (3.13×) over the country average.
Where do Mini fans live in United States?
Mini fans in United States are most concentrated in California (reach 248,025), New York (reach 161,484), and Texas (reach 155,074). These three regions account for the largest share of the active audience.
What other brands do Mini fans also like?
Beyond Mini itself, the audience over-indexes on Wikia (2.48×), Vocal harmony (3.13×), Mathcore (5.43×), and Governor of Michigan (4.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.