Mini Audience in United States

Mini has an estimated audience of 2,270,665 people in United States. 42.6% are female, 57.4% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: CarGurus, Autism Awareness, Diabetes mellitus awareness, Enterprise Rent-A-Car, Google Maps.

The average Mini fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include CarGurus, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on CarGurus (16.03× the country average). Demographically, the Mini audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Mini fans

Demographic split for Mini audience in United States
MetricValue
Female42.6%
Male57.4%
Average age41.2
Estimated audience size2,270,665

Audience persona

The typical Mini fan in United States is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Mini in United States
RegionReachAffinity
California248,0250.99×
New York161,4841.27×
Texas155,0740.79×
Florida126,6880.82×
Pennsylvania92,7411.21×
Massachusetts83,3431.86×
Illinois78,2191.03×
Ohio75,5591.08×
Virginia70,8951.28×
North Carolina69,0241.01×
New Jersey67,5681.17×
Georgia64,4310.92×
Michigan59,4871×
Washington50,0641.1×
Indiana43,3731.05×
Maryland43,3631.11×
Arizona40,9710.88×
Wisconsin39,7401.16×
Minnesota38,1571.17×
Colorado37,7731.06×
Connecticut37,0441.63×
Tennessee36,4210.8×
South Carolina34,0801×
Missouri33,1220.9×
Alabama27,4280.86×
Oregon24,1310.93×
Kentucky21,8800.77×
Iowa20,9541.12×
Louisiana19,9760.68×
Utah19,6370.97×
Oklahoma16,8870.67×
Kansas14,6080.82×
Nevada14,5920.66×
Arkansas12,7460.68×
New Hampshire12,6511.41×
Nebraska10,9910.97×
Mississippi10,8370.58×
Washington, District of Columbia10,0761.48×
Rhode Island9,7361.35×
Maine9,7301.2×
Idaho8,2190.72×
Vermont7,8141.96×
Hawaii7,1720.73×
New Mexico6,6280.58×
West Virginia6,5380.62×
Delaware6,3611.02×
Montana5,6440.9×
North Dakota4,0410.87×
South Dakota3,8430.73×
Alaska3,6980.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mini audience
BrandAffinityCategory
CarGurus16.03×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.95×Cars & Mobility
Google Maps6.44×Internet & Social Media
Honda Accord22.69×Cars & Mobility
Hyundai Elantra32.11×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.5×Business & Career
Capital One4.76×Business & Career
Jeep Grand Cherokee12.23×Cars & Mobility
Income tax13.19×Business & Career
Charles Leclerc16.93×Sports
Google News5.77×News
AccuWeather5.44×Home & Garden
ICloud7.43×Technology & Electronics
AutoZone3.17×Cars & Mobility
Nissan Altima15.59×Cars & Mobility
Aaron Rodgers4.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mini audience
TraitClusterScore
Early Adopter MentalityPOWER1.09
Quality AwarenessPREMIUM1.09
SustainabilityBALANCE1.05
IndividualismJOY1.05
CreativityOPEN1.04
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Mini
CountryShare
United States13.6%
Japan12.2%
Germany7.6%

See Mini audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Mini have in United States?

Mini has an estimated audience of 2,270,665 people in United States, concentrated in California and New York.

What is the gender split and age of Mini fans?

42.6% of Mini fans are female, 57.4% are male, with an average age of 41.2 years.

Which brands do Mini fans like most?

Mini fans show strongest brand affinity for CarGurus (16.03×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mini fans live in United States?

Mini fans in United States are most concentrated in California (reach 248,025), New York (reach 161,484), and Texas (reach 155,074). These three regions account for the largest share of the active audience.

What other brands do Mini fans also like?

Beyond Mini itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Enterprise Rent-A-Car (10.95×), and Google Maps (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.