Rascasse Audience Intelligence

Miniature Australian Shepherd Audience in United States

A data profile of the people who buy, follow and care about Miniature Australian Shepherd in United States — modelled from more than twelve digital signal sources. Miniature Australian Shepherd has an estimated audience of 415,611 people in United States.

#63among Dog breed in United States#12146among Topic in United States#578in Pets & Animals

The average Miniature Australian Shepherd fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog agility, International education, Pet sitting, with strongest over-indexing on Dog agility (16.88× the country average).

Demographically, the Miniature Australian Shepherd audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miniature Australian Shepherd fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniature Australian Shepherd profile in United States.

Audience size
416K
in United States
Gender
70.5%♀
29.5% male
Age
41.5
average years
Country rank
#40736
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniature Australian Shepherd fans

70.5% are female, 29.5% are male, average age 41.5.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Miniature Australian Shepherd audience in United States
MetricValue
Female70.5%
Male29.5%
Average age41.5
Estimated audience size415,611
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Miniature Australian Shepherd audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3914%
40-4918%
50+32%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Miniature Australian Shepherd audience comes from United States.

Worldwide audience distribution share by country for Miniature Australian Shepherd
CountryShare
United States38.8%
Canada10.0%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniature Australian Shepherd audience in United States is strongest.

Fig. 05

Top regions by affinity

Miniature Australian Shepherd fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~3K1.39×
02West Virginia~3K1.30×
03Louisiana~7K1.28×
04North Dakota~1K1.28×
05Mississippi~4K1.25×
06Idaho~3K1.24×
07Tennessee~10K1.22×
08Missouri~8K1.20×
09Kentucky~6K1.20×
10Iowa~4K1.18×
11Arkansas~4K1.18×
12South Dakota~1K1.17×
13Alabama~7K1.16×
14Kansas~4K1.15×
15Oklahoma~5K1.13×
16Colorado~7K1.12×
17Montana~1K1.12×
18Wyoming<1K1.12×
19Indiana~8K1.08×
20Maine~2K1.08×
21Florida~30K1.07×
22Utah~4K1.07×
23Ohio~10K1.04×
24Alaska<1K1.04×
25Texas~40K1.03×
26Minnesota~6K1.01×
27Washington~8K1.00×
28North Carolina~10K0.98×
29Oregon~5K0.98×
30New Hampshire~2K0.98×
31Wisconsin~6K0.95×
32Pennsylvania~10K0.94×
33South Carolina~6K0.91×
34Virginia~9K0.88×
35Michigan~9K0.87×
36Nevada~4K0.87×
37Connecticut~4K0.86×
38New Mexico~2K0.86×
39Georgia~10K0.83×
40Delaware<1K0.83×
41Hawaii~1K0.82×
42Arizona~7K0.78×
43Massachusetts~6K0.77×
44Rhode Island~1K0.77×
45Illinois~10K0.76×
46California~30K0.71×
47New Jersey~7K0.69×
48New York~20K0.67×
49Maryland~4K0.63×
50Washington, District of Columbia<1K0.61×
Fig. 06

Affinity by region

Affinity by region — Miniature Australian Shepherd, United States
0.61×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniature Australian Shepherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniature Australian Shepherd audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals16.88×
02malwarebytesTechnology & Electronics16.88×
03Trench coatFashion & Accessoires16.51×
04International educationBusiness & Career16.47×
05Funny animalInternet & Social Media15.71×
06Cultural tourismTravel & Leisure15.17×
07HamsterPets & Animals13.93×
08Nick OffermanMovies & TV7.92×
09Dog trainingPets & Animals6.09×
10Pet sittingPets & Animals5.37×
11Boot BarnFashion & Accessoires4.86×
12Horseback ridingSports3.46×
13Drudge ReportSports3.00×
14Wildlife photographyTechnology & Electronics2.97×
15PetcoShopping2.50×
16RadioTechnology & Electronics2.02×
17Pet foodPets & Animals1.91×
18SupermanMovies & TV1.69×
19Dollar GeneralShopping1.58×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniature Australian Shepherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniature Australian Shepherd audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Pet OwnershipJOY2.01×
Risk AppetiteTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniature Australian Shepherd audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Family OrientationCONSERVATISM0.89×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniature Australian Shepherd have in United States?

Miniature Australian Shepherd has an estimated audience of 415,611 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Miniature Australian Shepherd fans?

70.5% of Miniature Australian Shepherd fans are female, 29.5% are male, with an average age of 41.5 years.

03

Which brands do Miniature Australian Shepherd fans like most?

Miniature Australian Shepherd fans show strongest brand affinity for Dog agility (16.88×), International education (16.47×), and Pet sitting (5.37×) over the country average.

04

Where do Miniature Australian Shepherd fans live in United States?

Miniature Australian Shepherd fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Miniature Australian Shepherd fans also like?

Beyond Miniature Australian Shepherd itself, the audience over-indexes on International education (16.47×), Pet sitting (5.37×), malwarebytes (16.88×), and Hamster (13.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature Australian Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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