Rascasse Audience Intelligence

Mink Audience in United States

A data profile of the people who buy, follow and care about Mink in United States — modelled from more than twelve digital signal sources. Mink has an estimated audience of 498,990 people in United States.

#3871among POI in United States#2955in Travel & Leisure

The average Mink fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Thin Lizzy, Eyes Wide Shut, The Shannara Chronicles, with strongest over-indexing on Thin Lizzy (169.66× the country average).

Demographically, the Mink audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mink fan in United States is more female, around 32.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Thin Lizzy.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mink profile in United States.

Audience size
499K
in United States
Gender
82.9%♀
17.1% male
Age
32.9
average years
Country rank
#36693
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mink fans

82.9% are female, 17.1% are male, average age 32.9.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Mink audience in United States
MetricValue
Female82.9%
Male17.1%
Average age32.9
Estimated audience size498,990
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Mink audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4915%
50+10%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Mink audience comes from United States.

Worldwide audience distribution share by country for Mink
CountryShare
United States25.9%
Japan6.0%
Taiwan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mink audience in United States is strongest.

Fig. 05

Top regions by affinity

Mink fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.81×
02Maine~3K1.73×
03South Dakota~2K1.50×
04Alaska~2K1.49×
05North Dakota~1K1.38×
06Iowa~6K1.37×
07Utah~6K1.36×
08Minnesota~10K1.35×
09West Virginia~3K1.33×
10Wisconsin~10K1.32×
11New Hampshire~2K1.27×
12Wyoming<1K1.26×
13Michigan~20K1.24×
14Idaho~3K1.21×
15Ohio~20K1.20×
16Nebraska~3K1.17×
17Montana~2K1.17×
18Pennsylvania~20K1.13×
19Indiana~10K1.10×
20Kentucky~7K1.10×
21Rhode Island~2K1.08×
22Arkansas~4K0.96×
23Washington~10K0.95×
24Massachusetts~9K0.95×
25Oregon~5K0.94×
26Missouri~7K0.91×
27Louisiana~6K0.90×
28New York~20K0.88×
29Illinois~10K0.88×
30Oklahoma~5K0.88×
31Connecticut~4K0.88×
32Virginia~10K0.86×
33Tennessee~9K0.86×
34Colorado~7K0.85×
35Nevada~4K0.84×
36Kansas~3K0.83×
37North Carolina~10K0.78×
38Mississippi~3K0.77×
39Georgia~10K0.72×
40South Carolina~5K0.71×
41Alabama~5K0.71×
42Texas~30K0.68×
43New Jersey~8K0.66×
44Maryland~6K0.66×
45Washington, District of Columbia<1K0.66×
46California~40K0.64×
47Hawaii~1K0.64×
48New Mexico~2K0.62×
49Florida~20K0.58×
50Arizona~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Mink, United States
0.58×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mink audience
#·InterestCategoryAffinity×
01Thin LizzyMusic & Radio169.66×
02The Shannara ChroniclesMovies & TV77.84×
03FTD FlowersHome & Garden27.80×
04Eyes Wide ShutMovies & TV25.59×
05Rose waterFood & Beverages21.61×
06Crazy, Stupid, Love.Movies & TV20.00×
07Little RichardMusic & Radio20.00×
08Mars Attacks!Movies & TV20.00×
09Big FishMovies & TV18.53×
10Armageddon (1998 film)Movies & TV17.64×
11American Gods (TV series)Movies & TV13.41×
12Revenge (TV series)Movies & TV11.96×
13Teyana TaylorMovies & TV7.10×
14MicrobladingBeauty & Wellness6.23×
15Makeup brushBeauty & Wellness5.80×
16Eyelash extensionsBeauty & Wellness5.70×
17YouTube MusicInternet & Social Media4.43×
18QVCMovies & TV4.13×
19FedExBusiness & Career2.98×
20Kohl'sShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mink audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.75×
Career OrientationPOWER1.59×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mink audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Sports ActivityPOWER0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mink have in United States?

Mink has an estimated audience of 498,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mink fans?

82.9% of Mink fans are female, 17.1% are male, with an average age of 32.9 years.

03

Which brands do Mink fans like most?

Mink fans show strongest brand affinity for Thin Lizzy (169.66×), Eyes Wide Shut (25.59×), and The Shannara Chronicles (77.84×) over the country average.

04

Where do Mink fans live in United States?

Mink fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mink fans also like?

Beyond Mink itself, the audience over-indexes on Eyes Wide Shut (25.59×), The Shannara Chronicles (77.84×), Crazy, Stupid, Love. (20×), and Eyelash extensions (5.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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