Mink Audience in United States

Mink has an estimated audience of 498,990 people in United States. 82.9% are female, 17.1% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Thin Lizzy, The Shannara Chronicles, Crazy, Stupid, Love., Eyes Wide Shut, Eyelash extensions.

The average Mink fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Thin Lizzy, The Shannara Chronicles, Crazy, Stupid, Love., with strongest over-indexing on Thin Lizzy (132.13× the country average). Demographically, the Mink audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mink fans

Demographic split for Mink audience in United States
MetricValue
Female82.9%
Male17.1%
Average age32.9
Estimated audience size498,990

Audience persona

The typical Mink fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Thin Lizzy.

Top regions in United States

Top regions ranked by reach for Mink in United States
RegionReachAffinity
California34,8310.63×
Texas28,8590.67×
New York26,2410.94×
Pennsylvania19,8821.18×
Florida19,6770.58×
Ohio19,1731.25×
Michigan16,6921.28×
Illinois14,8680.89×
North Carolina11,6030.77×
Georgia11,1570.73×
Wisconsin10,2281.36×
Indiana10,2121.12×
Minnesota10,1191.42×
Virginia9,8260.81×
Washington9,5150.95×
Massachusetts9,2720.94×
Tennessee9,0030.9×
New Jersey8,4080.66×
Missouri7,4730.93×
Kentucky7,0511.13×
Colorado6,9750.89×
Utah6,4491.44×
Arizona5,7350.56×
Maryland5,5620.65×
Louisiana5,5220.86×
Oregon5,5080.96×
Iowa5,4621.33×
South Carolina5,0180.67×
Alabama4,7250.68×
Oklahoma4,6120.83×
Connecticut4,2630.85×
Nevada4,1680.86×
Arkansas4,0040.97×
Mississippi3,3890.82×
West Virginia3,3081.42×
Kansas3,1310.8×
Idaho3,0851.23×
Maine2,9851.67×
Nebraska2,6951.08×
New Hampshire2,4941.27×
Rhode Island1,6781.06×
South Dakota1,6711.45×
Alaska1,6121.51×
Montana1,6071.16×
Vermont1,5251.74×
North Dakota1,4081.37×
New Mexico1,3940.56×
Hawaii1,3010.61×
Wyoming9971.35×
Washington, District of Columbia9910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mink audience
BrandAffinityCategory
Thin Lizzy132.13×Music & Radio
The Shannara Chronicles105.49×Movies & TV
Crazy, Stupid, Love.20×Movies & TV
Eyes Wide Shut18.79×Movies & TV
Eyelash extensions6.81×Beauty & Wellness
FTD Flowers38.46×Home & Garden
YouTube Music4.27×Internet & Social Media
Little Richard19.19×Music & Radio
Revenge (TV series)12.21×Movies & TV
Teyana Taylor6.96×Movies & TV
Artificial nails5.55×Beauty & Wellness
Lip gloss6.57×Beauty & Wellness
Makeup brush6.44×Beauty & Wellness
Superman1.7×Movies & TV
Mars Attacks!20×Movies & TV
Nail salon4.53×Beauty & Wellness
Lace wig3.44×Beauty & Wellness
Kim Coates20×Movies & TV
Metaphysics3.23×Business & Career
American Gods (TV series)12.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mink audience
TraitClusterScore
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.32
Price SensitivityPREMIUM1.26
Early Adopter MentalityPOWER1.2
IndulgenceJOY1.17
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Mink
CountryShare
United States26.5%
Japan6.1%
Taiwan5.8%

See Mink audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mink have in United States?

Mink has an estimated audience of 498,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Mink fans?

82.9% of Mink fans are female, 17.1% are male, with an average age of 32.9 years.

Which brands do Mink fans like most?

Mink fans show strongest brand affinity for Thin Lizzy (132.13×), The Shannara Chronicles (105.49×), and Crazy, Stupid, Love. (20×) over the country average.

Where do Mink fans live in United States?

Mink fans in United States are most concentrated in California (reach 34,831), Texas (reach 28,859), and New York (reach 26,241). These three regions account for the largest share of the active audience.

What other brands do Mink fans also like?

Beyond Mink itself, the audience over-indexes on The Shannara Chronicles (105.49×), Crazy, Stupid, Love. (20×), Eyes Wide Shut (18.79×), and Eyelash extensions (6.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.