A data profile of the people who buy, follow and care about modernlove. in United States — modelled from more than twelve digital signal sources. modernlove. has an estimated audience of 588,144 people in United States.
The average modernlove. fan in United States is 40.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Coin Master, Coin collecting, Gambling, with strongest over-indexing on Coin Master (13.29× the country average).
Demographically, the modernlove. audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical modernlove. fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Coin Master.
The key figures that characterise the modernlove. profile in United States.
48.1% are female, 51.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 40.8 |
| Estimated audience size | 588,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 26% |
Where the modernlove. audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~9K | 4.87× | |
| 02 | Tennessee | ~30K | 2.68× | |
| 03 | New York | ~40K | 1.25× | |
| 04 | Massachusetts | ~10K | 1.23× | |
| 05 | Connecticut | ~6K | 1.11× | |
| 06 | Washington, District of Columbia | ~2K | 1.11× | |
| 07 | Nebraska | ~3K | 1.10× | |
| 08 | California | ~70K | 1.09× | |
| 09 | Oregon | ~7K | 1.09× | |
| 10 | New Jersey | ~20K | 1.06× | |
| 11 | Washington | ~10K | 1.03× | |
| 12 | North Carolina | ~20K | 1.02× | |
| 13 | Vermont | ~1K | 1.02× | |
| 14 | Maine | ~2K | 1.00× | |
| 15 | New Hampshire | ~2K | 0.99× | |
| 16 | New Mexico | ~3K | 0.97× | |
| 17 | Hawaii | ~2K | 0.95× | |
| 18 | Alaska | ~1K | 0.95× | |
| 19 | Maryland | ~9K | 0.94× | |
| 20 | Montana | ~1K | 0.92× | |
| 21 | Utah | ~5K | 0.91× | |
| 22 | Idaho | ~3K | 0.91× | |
| 23 | Illinois | ~20K | 0.90× | |
| 24 | Colorado | ~8K | 0.90× | |
| 25 | Minnesota | ~7K | 0.89× | |
| 26 | Virginia | ~10K | 0.88× | |
| 27 | Texas | ~40K | 0.87× | |
| 28 | Pennsylvania | ~20K | 0.87× | |
| 29 | Arizona | ~10K | 0.87× | |
| 30 | Kansas | ~4K | 0.87× | |
| 31 | Delaware | ~1K | 0.87× | |
| 32 | South Dakota | ~1K | 0.87× | |
| 33 | North Dakota | ~1K | 0.87× | |
| 34 | Oklahoma | ~5K | 0.85× | |
| 35 | Wisconsin | ~7K | 0.83× | |
| 36 | Iowa | ~4K | 0.82× | |
| 37 | Georgia | ~10K | 0.81× | |
| 38 | Michigan | ~10K | 0.81× | |
| 39 | Missouri | ~7K | 0.81× | |
| 40 | Nevada | ~5K | 0.81× | |
| 41 | Arkansas | ~4K | 0.81× | |
| 42 | Louisiana | ~6K | 0.80× | |
| 43 | Kentucky | ~6K | 0.79× | |
| 44 | West Virginia | ~2K | 0.79× | |
| 45 | Indiana | ~8K | 0.77× | |
| 46 | South Carolina | ~7K | 0.77× | |
| 47 | Florida | ~30K | 0.76× | |
| 48 | Alabama | ~6K | 0.76× | |
| 49 | Mississippi | ~4K | 0.76× | |
| 50 | Ohio | ~10K | 0.75× |
The strongest cross-interests of the modernlove. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coin Master | Games | 13.29× | ||
| 02 | Coin collecting | Home & Garden | 9.78× | ||
| 03 | Chumba Casino | Travel & Leisure | 3.11× | ||
| 04 | Slot machine | Games | 2.99× | ||
| 05 | Savings account | Business & Career | 2.84× | ||
| 06 | Compact car | Cars & Mobility | 2.73× | ||
| 07 | Gambling | Games | 1.99× | ||
| 08 | Diaper bag | Kids & Family | 1.99× | ||
| 09 | Creative Commons | Technology & Electronics | 1.93× | ||
| 10 | CBS Sports | Movies & TV | 1.91× | ||
| 11 | Chuck Norris | Movies & TV | 1.88× | ||
| 12 | Staples (Canada) | Business & Career | 1.86× | ||
| 13 | Made in USA | Business & Career | 1.84× | ||
| 14 | Nostalgia | Home & Garden | 1.81× | ||
| 15 | Genetics | Kids & Family | 1.74× | ||
| 16 | Auction | Shopping | 1.72× | ||
| 17 | Planet Fitness | Sports | 1.68× | ||
| 18 | Powerball | Games | 1.60× | ||
| 19 | United States Postal Service | Business & Career | 1.53× | ||
| 20 | Menards | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.78× |
modernlove. has an estimated audience of 588,144 people in United States, concentrated in California and Texas.
48.1% of modernlove. fans are female, 51.9% are male, with an average age of 40.8 years.
modernlove. fans show strongest brand affinity for Coin Master (13.29×), Coin collecting (9.78×), and Gambling (1.99×) over the country average.
modernlove. fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond modernlove. itself, the audience over-indexes on Coin collecting (9.78×), Gambling (1.99×), Planet Fitness (1.68×), and Slot machine (2.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for modernlove.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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