Monastery Audience in United States

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Monastery has an estimated audience of 1,200,757 people in United States. 58.6% are female, 41.4% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Steampunk, Google Home.

The average Monastery fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Monastery audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Monastery fans

Demographic split for Monastery audience in United States
MetricValue
Female58.6%
Male41.4%
Average age45.5
Estimated audience size1,200,757

Audience persona

The typical Monastery fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Monastery in United States
RegionReachAffinity
California163,0461.23×
Texas96,5840.94×
Florida93,3041.15×
New York83,0501.24×
Illinois39,0310.98×
Pennsylvania37,8030.93×
Georgia37,1781.01×
Virginia36,6021.25×
Arizona33,3851.36×
New Jersey32,7641.07×
Ohio31,5500.85×
North Carolina30,7120.85×
Michigan30,2080.96×
Washington29,2311.21×
Massachusetts26,7831.13×
Tennessee21,7600.9×
Indiana21,6890.99×
Colorado21,3491.13×
Maryland20,1030.97×
Missouri17,6640.91×
Oregon16,9851.23×
Minnesota16,6660.97×
Wisconsin16,5970.92×
South Carolina15,3390.85×
Kentucky14,0710.93×
Oklahoma13,9031.04×
Alabama13,8870.83×
Louisiana13,1470.85×
Connecticut11,9300.99×
Utah11,6531.08×
Nevada9,4360.81×
Iowa8,9840.91×
Arkansas8,6740.88×
Kansas8,2770.87×
New Mexico8,2011.36×
Mississippi6,7980.69×
Hawaii6,2991.22×
Idaho6,2211.03×
Nebraska5,3460.89×
Washington, District of Columbia5,0011.39×
Rhode Island4,7101.23×
West Virginia4,5910.82×
New Hampshire4,4630.94×
Maine4,3951.02×
Montana3,1510.95×
Vermont2,4531.16×
South Dakota2,4100.87×
Alaska2,3040.9×
Delaware2,1470.65×
North Dakota2,0790.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monastery audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Historic site9.27×Arts & Culture
Steampunk9.27×Fashion & Accessoires
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Nationality2.2×Politics & Society
Throne of Glass6.83×Literature
Israel1.91×Travel & Leisure
Governor of Michigan6.07×Politics & Society
Unique Gifts1.84×Shopping
Natural rubber1.56×Cars & Mobility
Eurail16.57×Cars & Mobility
Birthday Gifts2.39×Kids & Family
Goop3.93×Internet & Social Media
Jingoism1.51×Politics & Society
Nipsey Hussle3.9×Music & Radio
Home Bargains7.67×Shopping
JDSU1.97×Business & Career
Nebraska Cornhuskers5.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monastery audience
TraitClusterScore
PatriotismCONSERVATISM2.36
SpiritualityBALANCE2.07
TravellingTHRILL1.95
Community OrientationOPEN1.59
DIY MentalityTHRILL1.53
Quality AwarenessPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Monastery
CountryShare
Italy13.7%
United States9.9%
Germany5.2%

See Monastery audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Monastery have in United States?

Monastery has an estimated audience of 1,200,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Monastery fans?

58.6% of Monastery fans are female, 41.4% are male, with an average age of 45.5 years.

Which brands do Monastery fans like most?

Monastery fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (9.27×) over the country average.

Where do Monastery fans live in United States?

Monastery fans in United States are most concentrated in California (reach 163,046), Texas (reach 96,584), and Florida (reach 93,304). These three regions account for the largest share of the active audience.

What other brands do Monastery fans also like?

Beyond Monastery itself, the audience over-indexes on Mathcore (18.06×), Historic site (9.27×), Steampunk (9.27×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monastery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.