Mookie Betts Audience in United States

Mookie Betts logo

Mookie Betts has an estimated audience of 3,368,669 people in United States. 41.0% are female, 59.0% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Pro-Ject, Product design, Vocal harmony, Elsword, Goop.

The average Mookie Betts fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pro-Ject, Product design, Vocal harmony, with strongest over-indexing on Pro-Ject (6.76× the country average). Demographically, the Mookie Betts audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mookie Betts fans

Demographic split for Mookie Betts audience in United States
MetricValue
Female41.0%
Male59.0%
Average age34.9
Estimated audience size3,368,669

Audience persona

The typical Mookie Betts fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Mookie Betts in United States
RegionReachAffinity
California1,152,0743.11×
New York257,0031.37×
Texas224,5260.78×
Florida193,5610.85×
Pennsylvania126,2271.11×
Massachusetts124,7521.88×
New Jersey122,5081.43×
Illinois116,1391.03×
Tennessee93,0261.38×
Arizona92,4081.34×
North Carolina90,5900.89×
Georgia90,3600.87×
Ohio89,5140.86×
Virginia71,7290.87×
Michigan65,7240.75×
Washington60,2400.89×
Maryland57,6821×
Indiana50,5820.82×
Connecticut49,9601.48×
Missouri47,8650.88×
Nevada46,5841.43×
Colorado45,4860.86×
South Carolina41,0520.81×
Wisconsin38,1210.75×
Oregon37,0530.96×
Louisiana36,4420.84×
Minnesota32,7880.68×
Kentucky32,4830.77×
Alabama30,8480.66×
Utah26,1370.87×
Hawaii23,8661.65×
Oklahoma23,8510.64×
Kansas22,1580.83×
Iowa20,9940.76×
New Hampshire20,8391.57×
Arkansas17,4990.63×
New Mexico17,2791.02×
Maine17,2681.43×
Mississippi16,1850.58×
Rhode Island15,4711.44×
Idaho14,8200.88×
Nebraska11,6590.69×
Washington, District of Columbia10,0160.99×
West Virginia9,4800.6×
Delaware8,0700.87×
Montana7,4020.79×
Vermont6,9091.17×
South Dakota4,7560.61×
North Dakota3,8490.56×
Alaska3,4960.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mookie Betts audience
BrandAffinityCategory
Pro-Ject6.76×Music & Radio
Product design2.63×Business & Career
Vocal harmony4.66×Music & Radio
Elsword16.49×Games
Goop4.98×Internet & Social Media
Grinch3.68×Movies & TV
Governor of Michigan6.35×Politics & Society
Historic site3.35×Arts & Culture
Kendra Scott2.27×Fashion & Accessoires
Wok5×Food & Beverages
Israel1.59×Travel & Leisure
Hipster6.77×Politics & Society
Mathcore5.47×Music & Radio
TV Fanatic5.86×Movies & TV
Google Home3.55×Technology & Electronics
Hibachi4.25×Food & Beverages
Fairy godmother3.85×Literature
Tipsy Elves5.1×Shopping
Cherish (group)5.41×Music & Radio
UK garage2.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mookie Betts audience
TraitClusterScore
Luxury OrientationPREMIUM1.21
LGBTQ+ IdentityOPEN1.14
Sports ActivityPOWER1.13
ExtroversionTHRILL1.1
Risk AppetiteTHRILL1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Mookie Betts
CountryShare
United States79.5%
Canada7.7%
Mexico2.4%

See Mookie Betts audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mookie Betts have in United States?

Mookie Betts has an estimated audience of 3,368,669 people in United States, concentrated in California and New York.

What is the gender split and age of Mookie Betts fans?

41.0% of Mookie Betts fans are female, 59.0% are male, with an average age of 34.9 years.

Which brands do Mookie Betts fans like most?

Mookie Betts fans show strongest brand affinity for Pro-Ject (6.76×), Product design (2.63×), and Vocal harmony (4.66×) over the country average.

Where do Mookie Betts fans live in United States?

Mookie Betts fans in United States are most concentrated in California (reach 1,152,074), New York (reach 257,003), and Texas (reach 224,526). These three regions account for the largest share of the active audience.

What other brands do Mookie Betts fans also like?

Beyond Mookie Betts itself, the audience over-indexes on Product design (2.63×), Vocal harmony (4.66×), Elsword (16.49×), and Goop (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mookie Betts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.