Rascasse Audience Intelligence

Mookie Betts Audience in United States

A data profile of the people who buy, follow and care about Mookie Betts in United States — modelled from more than twelve digital signal sources. Mookie Betts has an estimated audience of 3,293,993 people in United States.

#49among Baseball in United States#1355among Person in United States#837in Sports

The average Mookie Betts fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Seattle Mariners, World Series, FedEx, with strongest over-indexing on Seattle Mariners (6.16× the country average).

Demographically, the Mookie Betts audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mookie Betts fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mookie Betts profile in United States.

Audience size
3.3M
in United States
Gender
44.7%♀
55.3% male
Age
36.0
average years
Country rank
#9495
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mookie Betts fans

44.7% are female, 55.3% are male, average age 36.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Mookie Betts audience in United States
MetricValue
Female44.7%
Male55.3%
Average age36.0
Estimated audience size3,293,993
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mookie Betts audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Mookie Betts audience comes from United States.

Worldwide audience distribution share by country for Mookie Betts
CountryShare
United States78.8%
Canada7.6%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mookie Betts audience in United States is strongest.

Fig. 05

Top regions by affinity

Mookie Betts fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.94×
02Massachusetts~100K1.92×
03Hawaii~30K1.72×
04New Hampshire~20K1.68×
05Rhode Island~20K1.51×
06Maine~20K1.50×
07Nevada~50K1.46×
08Connecticut~50K1.40×
09Arizona~90K1.34×
10Tennessee~90K1.31×
11New Jersey~100K1.24×
12Vermont~7K1.22×
13New York~200K1.17×
14Pennsylvania~100K1.06×
15New Mexico~20K1.06×
16Illinois~100K1.00×
17Oregon~40K1.00×
18Washington, District of Columbia~10K0.98×
19Washington~70K0.97×
20Idaho~20K0.95×
21Maryland~60K0.93×
22Delaware~9K0.92×
23Utah~30K0.91×
24Wisconsin~50K0.87×
25Montana~8K0.87×
26Virginia~70K0.84×
27Missouri~50K0.84×
28Colorado~50K0.84×
29Ohio~90K0.83×
30Kansas~20K0.82×
31Florida~200K0.81×
32North Carolina~80K0.81×
33Louisiana~40K0.80×
34Kentucky~30K0.80×
35Georgia~80K0.79×
36Indiana~50K0.79×
37South Carolina~40K0.78×
38Iowa~20K0.76×
39Texas~200K0.74×
40Nebraska~10K0.73×
41South Dakota~6K0.72×
42Michigan~60K0.70×
43Oklahoma~30K0.70×
44Minnesota~30K0.69×
45Alabama~30K0.69×
46Arkansas~20K0.68×
47Mississippi~20K0.66×
48West Virginia~10K0.66×
49North Dakota~5K0.66×
50Alaska~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Mookie Betts, United States
0.64×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mookie Betts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mookie Betts audience
#·InterestCategoryAffinity×
01Seattle MarinersSports6.16×
02World SeriesSports5.13×
03Miles TellerMovies & TV4.98×
04Anthony JoshuaSports4.13×
05Aaron JudgeSports3.57×
06Major League Baseball All-Star GameSports3.00×
07Los Angeles DodgersSports2.97×
08Boston Red SoxSports2.82×
09Rick and MortyMovies & TV2.53×
10Weather forecastingHome & Garden2.51×
11New York YankeesSports2.39×
12Hair ExtensionsBeauty & Wellness2.34×
13FedExBusiness & Career2.26×
14Scooby-DooMovies & TV1.81×
15CBS SportsMovies & TV1.75×
16Solar energyHome & Garden1.75×
17TV game showsMovies & TV1.67×
18MLBSports1.62×
19SubwayFood & Beverages1.59×
20McDonald'sFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mookie Betts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mookie Betts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Family OrientationCONSERVATISM1.39×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mookie Betts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
SustainabilityBALANCE0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mookie Betts have in United States?

Mookie Betts has an estimated audience of 3,293,993 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mookie Betts fans?

44.7% of Mookie Betts fans are female, 55.3% are male, with an average age of 36.0 years.

03

Which brands do Mookie Betts fans like most?

Mookie Betts fans show strongest brand affinity for Seattle Mariners (6.16×), World Series (5.13×), and FedEx (2.26×) over the country average.

04

Where do Mookie Betts fans live in United States?

Mookie Betts fans in United States are most concentrated in California (reach ~1M), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mookie Betts fans also like?

Beyond Mookie Betts itself, the audience over-indexes on World Series (5.13×), FedEx (2.26×), Los Angeles Dodgers (2.97×), and MLB (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Mookie Betts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mookie Betts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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