Rascasse Audience Intelligence

Mordlust Audience in United States

A data profile of the people who buy, follow and care about Mordlust in United States — modelled from more than twelve digital signal sources. Mordlust has an estimated audience of 6,530 people in United States.

#219among Podcast in United States#29958in Music & Radio

The average Mordlust fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crime fiction, True crime, Unsolved Mysteries, with strongest over-indexing on Crime fiction (6.82× the country average).

Demographically, the Mordlust audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.

The typical Mordlust fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Crime fiction.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mordlust profile in United States.

Audience size
7K
in United States
Gender
61.3%♀
38.7% male
Age
43.4
average years
Country rank
#154359
Podcast in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mordlust fans

61.3% are female, 38.7% are male, average age 43.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Mordlust audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.4
Estimated audience size6,530
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Mordlust audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Mordlust audience comes from United States.

Worldwide audience distribution share by country for Mordlust
CountryShare
Germany86.1%
Austria3.8%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mordlust audience in United States is strongest.

Fig. 05

Top regions by affinity

Mordlust fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.33×
02Connecticut<1K1.09×
03Alabama<1K1.07×
04Oregon<1K1.06×
05South Carolina<1K1.05×
06Tennessee<1K1.01×
07Colorado<1K1.01×
08Virginia<1K1.00×
09Arizona<1K0.99×
10Massachusetts<1K0.99×
11Washington<1K0.98×
12Michigan<1K0.97×
13New Jersey<1K0.97×
14Ohio<1K0.96×
15Georgia<1K0.96×
16North Carolina<1K0.96×
17Pennsylvania<1K0.95×
18Illinois<1K0.95×
19Florida<1K0.93×
20New York<1K0.92×
21Texas<1K0.91×
22California<1K0.90×
Fig. 06

Affinity by region

Affinity by region — Mordlust, United States
0.90×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mordlust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mordlust audience
#·InterestCategoryAffinity×
01Unsolved MysteriesMovies & TV10.30×
02Crime fictionLiterature6.82×
03True crimeMovies & TV5.82×
04Robert RedfordMovies & TV3.73×
05True DetectiveMovies & TV3.17×
06Book discussion clubLiterature2.95×
07RedditInternet & Social Media2.09×
08Denver NuggetsSports1.93×
09GeneticsKids & Family1.92×
10Mystery fictionLiterature1.88×
11PodcastMusic & Radio1.87×
12Talk radioMusic & Radio1.87×
13Britney SpearsMusic & Radio1.80×
14SubwayFood & Beverages1.74×
15TMZInternet & Social Media1.74×
16Charitable organizationPolitics & Society1.68×
17HollywoodTravel & Leisure1.60×
18Nonprofit organizationPolitics & Society1.53×
19McDonald'sFood & Beverages1.52×
20Fox News ChannelMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mordlust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mordlust audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Community OrientationOPEN1.51×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mordlust audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.91×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mordlust have in United States?

Mordlust has an estimated audience of 6,530 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mordlust fans?

61.3% of Mordlust fans are female, 38.7% are male, with an average age of 43.4 years.

03

Which brands do Mordlust fans like most?

Mordlust fans show strongest brand affinity for Crime fiction (6.82×), True crime (5.82×), and Unsolved Mysteries (10.3×) over the country average.

04

Where do Mordlust fans live in United States?

Mordlust fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Mordlust fans also like?

Beyond Mordlust itself, the audience over-indexes on True crime (5.82×), Unsolved Mysteries (10.3×), Reddit (2.09×), and Robert Redford (3.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mordlust audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mordlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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