Rascasse Audience Intelligence

Unsolved Mysteries Audience in United States

A data profile of the people who buy, follow and care about Unsolved Mysteries in United States — modelled from more than twelve digital signal sources. Unsolved Mysteries has an estimated audience of 3,510,857 people in United States.

#136among TV series in United States#362among Movie / TV Show / Series in United States#1091in Movies & TV

The average Unsolved Mysteries fan in United States is 49.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Government, TikTok, with strongest over-indexing on Dick Van Dyke (9.24× the country average).

Demographically, the Unsolved Mysteries audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unsolved Mysteries fan in United States is more female, around 49.2 years old, with strong Mindfulness tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unsolved Mysteries profile in United States.

Audience size
3.5M
in United States
Gender
61.2%♀
38.8% male
Age
49.2
average years
Country rank
#8997
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unsolved Mysteries viewers

61.2% are female, 38.8% are male, average age 49.2.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Unsolved Mysteries audience in United States
MetricValue
Female61.2%
Male38.8%
Average age49.2
Estimated audience size3,510,857
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Unsolved Mysteries audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4924%
50+47%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Unsolved Mysteries audience comes from United States.

Worldwide audience distribution share by country for Unsolved Mysteries
CountryShare
United States74.3%
Canada6.6%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unsolved Mysteries audience in United States is strongest.

Fig. 05

Top regions by affinity

Unsolved Mysteries fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.44×
02Kentucky~60K1.32×
03Maine~20K1.24×
04Arkansas~40K1.22×
05North Dakota~9K1.22×
06Mississippi~30K1.18×
07Tennessee~80K1.17×
08Oklahoma~50K1.17×
09New Mexico~20K1.15×
10Montana~10K1.14×
11Michigan~100K1.13×
12Missouri~60K1.13×
13New Hampshire~20K1.13×
14Ohio~100K1.11×
15Alabama~50K1.11×
16South Dakota~9K1.11×
17Kansas~30K1.10×
18Louisiana~50K1.07×
19Pennsylvania~100K1.06×
20Indiana~70K1.06×
21Oregon~40K1.06×
22Iowa~30K1.06×
23Nebraska~20K1.05×
24Wisconsin~50K1.02×
25Vermont~6K1.01×
26Idaho~20K1.00×
27Alaska~7K0.98×
28South Carolina~50K0.94×
29Minnesota~50K0.94×
30Arizona~70K0.93×
31Washington~60K0.93×
32Texas~300K0.91×
33Rhode Island~10K0.91×
34North Carolina~90K0.90×
35Illinois~100K0.89×
36Colorado~50K0.89×
37Delaware~9K0.89×
38Virginia~70K0.88×
39Georgia~90K0.87×
40Connecticut~30K0.87×
41Nevada~30K0.86×
42Massachusetts~60K0.85×
43Utah~30K0.85×
44Maryland~50K0.81×
45New York~100K0.76×
46California~300K0.75×
47New Jersey~70K0.74×
48Hawaii~10K0.71×
49Washington, District of Columbia~7K0.71×
50Florida~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Unsolved Mysteries, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unsolved Mysteries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unsolved Mysteries audience
#·InterestCategoryAffinity×
01GovernmentPolitics & Society11.48×
02Shōjo mangaLiterature9.95×
03Dick Van DykeMovies & TV9.24×
04Elizabeth TaylorMovies & TV8.40×
05ZootopiaMovies & TV7.48×
06Demi MooreMovies & TV6.67×
07RobloxGames6.32×
08Amy SchumerMovies & TV5.52×
09Bruce WillisMovies & TV5.42×
10DiscordInternet & Social Media5.29×
11Robert RedfordMovies & TV4.80×
12TikTokInternet & Social Media3.93×
13Panda ExpressFood & Beverages3.01×
14NBCMovies & TV2.73×
15RedditInternet & Social Media2.68×
16SupermanMovies & TV2.36×
17Harry PotterMovies & TV2.25×
18Mitch McConnellPolitics & Society2.17×
19Rock musicMusic & Radio1.81×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unsolved Mysteries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unsolved Mysteries audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
SpiritualityBALANCE1.50×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unsolved Mysteries audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
IndulgenceJOY0.75×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unsolved Mysteries have in United States?

Unsolved Mysteries has an estimated audience of 3,510,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unsolved Mysteries viewers?

61.2% of Unsolved Mysteries fans are female, 38.8% are male, with an average age of 49.2 years.

03

Which brands do Unsolved Mysteries fans like most?

Unsolved Mysteries fans show strongest brand affinity for Dick Van Dyke (9.24×), Government (11.48×), and TikTok (3.93×) over the country average.

04

Where do Unsolved Mysteries fans live in United States?

Unsolved Mysteries fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Unsolved Mysteries fans also like?

Beyond Unsolved Mysteries itself, the audience over-indexes on Government (11.48×), TikTok (3.93×), Superman (2.36×), and NBC (2.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unsolved Mysteries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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