Unsolved Mysteries Audience in United States

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Unsolved Mysteries has an estimated audience of 3,489,280 people in United States. 61.2% are female, 38.8% are male, average age 49.2. Top regions: California, Texas, Florida. Top brand affinities: Government, TikTok, Superman, NBC, Roblox.

The average Unsolved Mysteries fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Government, TikTok, Superman, with strongest over-indexing on Government (11.48× the country average). Demographically, the Unsolved Mysteries audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Unsolved Mysteries fans

Demographic split for Unsolved Mysteries audience in United States
MetricValue
Female61.2%
Male38.8%
Average age49.2
Estimated audience size3,489,280

Audience persona

The typical Unsolved Mysteries fan in United States is more female, around 49.2 years old, with strong Community Orientation tendencies and a notable affinity for Government.

Top regions in United States

Top regions ranked by reach for Unsolved Mysteries in United States
RegionReachAffinity
California317,0320.83×
Texas296,4790.99×
Florida169,0850.72×
New York158,2480.81×
Pennsylvania126,4951.08×
Ohio125,6131.17×
Illinois113,2840.97×
Michigan106,6691.17×
North Carolina99,5290.95×
Georgia95,9250.89×
Tennessee83,7721.2×
Virginia77,1980.91×
New Jersey70,0880.79×
Indiana69,7701.09×
Washington69,2920.99×
Arizona68,1190.96×
Missouri62,5341.11×
Massachusetts61,4950.89×
Kentucky59,1701.35×
Wisconsin54,4411.04×
Alabama52,9481.09×
Colorado52,0630.95×
Maryland50,5270.84×
South Carolina49,0580.93×
Minnesota48,2150.96×
Louisiana47,6881.06×
Oregon44,5291.11×
Oklahoma44,4751.15×
Arkansas34,1211.19×
Mississippi31,7601.1×
Connecticut30,4560.87×
Iowa29,8191.04×
Kansas29,0701.06×
Nevada28,8190.85×
Utah27,1770.87×
West Virginia23,1241.42×
New Mexico19,7641.13×
Nebraska18,1651.04×
Idaho17,3690.99×
New Hampshire15,8071.15×
Maine14,8441.19×
Montana10,2421.06×
Rhode Island9,9640.9×
Hawaii9,4750.63×
North Dakota8,2741.15×
South Dakota8,2561.02×
Delaware8,1540.85×
Washington, District of Columbia7,2870.69×
Alaska7,1150.95×
Vermont5,7990.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unsolved Mysteries audience
BrandAffinityCategory
Government11.48×Politics & Society
TikTok3.93×Internet & Social Media
Superman2.36×Movies & TV
NBC2.73×Movies & TV
Roblox6.32×Games
Bruce Willis5.42×Movies & TV
Shōjo manga9.95×Literature
Demi Moore6.67×Movies & TV
Friends2.33×Movies & TV
Elizabeth Taylor8.4×Movies & TV
Beauty1.75×Beauty & Wellness
Discord5.29×Internet & Social Media
Reddit2.68×Internet & Social Media
Robert Redford4.8×Movies & TV
Harry Potter2.25×Movies & TV
Panda Express3.01×Food & Beverages
Zootopia7.48×Movies & TV
Fox News Channel1.81×Movies & TV
Rock music1.81×Music & Radio
Beetlejuice2.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unsolved Mysteries audience
TraitClusterScore
Community OrientationOPEN1.46
PatriotismCONSERVATISM1.4
Social Media UsageJOY1.38
SpiritualityBALANCE1.35
ExtroversionTHRILL1.33
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Unsolved Mysteries
CountryShare
United States76.3%
Canada6.1%
Australia4.9%

See Unsolved Mysteries audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Unsolved Mysteries have in United States?

Unsolved Mysteries has an estimated audience of 3,489,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Unsolved Mysteries fans?

61.2% of Unsolved Mysteries fans are female, 38.8% are male, with an average age of 49.2 years.

Which brands do Unsolved Mysteries fans like most?

Unsolved Mysteries fans show strongest brand affinity for Government (11.48×), TikTok (3.93×), and Superman (2.36×) over the country average.

Where do Unsolved Mysteries fans live in United States?

Unsolved Mysteries fans in United States are most concentrated in California (reach 317,032), Texas (reach 296,479), and Florida (reach 169,085). These three regions account for the largest share of the active audience.

What other brands do Unsolved Mysteries fans also like?

Beyond Unsolved Mysteries itself, the audience over-indexes on TikTok (3.93×), Superman (2.36×), NBC (2.73×), and Roblox (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unsolved Mysteries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.