Morningstar Farms Audience in United States

Morningstar Farms logo

Morningstar Farms has an estimated audience of 353,354 people in United States. 49.1% are female, 50.9% are male, average age 37.5. Top regions: California, New York, Florida. Top brand affinities: National University of Distance Education, Elsword, Jersey (fabric), Superintendent (education), Staycation.

The average Morningstar Farms fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include National University of Distance Education, Elsword, Jersey (fabric), with strongest over-indexing on National University of Distance Education (67.31× the country average). Demographically, the Morningstar Farms audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Morningstar Farms fans

Demographic split for Morningstar Farms audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size353,354

Audience persona

The typical Morningstar Farms fan in United States is balanced, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for National University of Distance Education.

Top regions in United States

Top regions ranked by reach for Morningstar Farms in United States
RegionReachAffinity
California42,8501.1×
New York25,7721.31×
Florida20,5800.86×
Texas18,9200.62×
Illinois13,9911.19×
Ohio12,5771.16×
Michigan12,0851.31×
Pennsylvania11,9401×
Georgia11,0731.02×
Massachusetts10,4061.49×
North Carolina10,1760.96×
New Jersey8,4120.94×
Virginia8,2420.96×
Tennessee7,6911.09×
Washington7,4161.05×
Maryland6,3161.04×
South Carolina6,0201.13×
Minnesota5,9991.18×
Indiana5,3540.83×
New Hampshire5,1613.71×
Wisconsin5,0900.96×
Missouri4,9560.87×
Arizona4,7970.66×
Colorado4,4740.8×
Kansas4,4471.6×
Oregon4,4421.1×
Alabama4,2290.86×
Kentucky3,7510.85×
Connecticut3,6731.04×
Louisiana3,3040.73×
Iowa2,8770.99×
Oklahoma2,7800.71×
Arkansas2,1090.72×
Nevada1,9430.57×
Mississippi1,8580.64×
Rhode Island1,8311.63×
Utah1,7730.56×
Maine1,4231.12×
Nebraska1,3060.74×
Idaho1,2980.73×
West Virginia1,2360.75×
Vermont1,1341.83×
Washington, District of Columbia1,1181.05×
New Mexico1,0260.58×
Delaware9410.97×
Hawaii9400.62×
Alaska5950.79×
Montana5190.53×
Wyoming4830.92×
South Dakota4760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morningstar Farms audience
BrandAffinityCategory
National University of Distance Education67.31×Business & Career
Elsword20×Games
Jersey (fabric)20×Fashion & Accessoires
Superintendent (education)7.58×Business & Career
Staycation2.49×Home & Garden
Lulu 黃路梓茵1.91×Movies & TV
Manual labour4.5×Business & Career
Mothercare1.99×Kids & Family
Racing1.6×Cars & Mobility
Kansas1.56×Travel & Leisure
Keeper (password manager)3.65×Technology & Electronics
Kendra Scott1.6×Fashion & Accessoires
Birthday Gifts1.63×Kids & Family
Kento Yamazaki5.27×Movies & TV
Cam Ward1.77×Sports
Home staging2.19×Home & Garden
Personalised Gifts1.82×Home & Garden
Picnic2.83×Kids & Family
edureka13.94×Business & Career
UK garage2.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morningstar Farms audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
IndulgenceJOY1.56
ExtroversionTHRILL1.5
Price SensitivityPREMIUM1.44
Healthy LifestyleBALANCE1.4
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Morningstar Farms
CountryShare
United States89.6%
Canada7.1%
United Kingdom0.9%

See Morningstar Farms audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Morningstar Farms have in United States?

Morningstar Farms has an estimated audience of 353,354 people in United States, concentrated in California and New York.

What is the gender split and age of Morningstar Farms fans?

49.1% of Morningstar Farms fans are female, 50.9% are male, with an average age of 37.5 years.

Which brands do Morningstar Farms fans like most?

Morningstar Farms fans show strongest brand affinity for National University of Distance Education (67.31×), Elsword (20×), and Jersey (fabric) (20×) over the country average.

Where do Morningstar Farms fans live in United States?

Morningstar Farms fans in United States are most concentrated in California (reach 42,850), New York (reach 25,772), and Florida (reach 20,580). These three regions account for the largest share of the active audience.

What other brands do Morningstar Farms fans also like?

Beyond Morningstar Farms itself, the audience over-indexes on Elsword (20×), Jersey (fabric) (20×), Superintendent (education) (7.58×), and Staycation (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morningstar Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.