Morningstar Farms Audience in United States

Morningstar Farms has an estimated audience of 353,354 people in United States. 49.1% are female, 50.9% are male, average age 37.5. Top regions: California, New York, Florida. Top brand affinities: E.Leclerc, Frozen vegetables, Oatly, Staples (Canada), Kia Sportage.

The average Morningstar Farms fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include E.Leclerc, Frozen vegetables, Oatly, with strongest over-indexing on E.Leclerc (64.77× the country average). Demographically, the Morningstar Farms audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Morningstar Farms fans

Demographic split for Morningstar Farms audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size353,354

Audience persona

The typical Morningstar Farms fan in United States is balanced, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for E.Leclerc.

Top regions in United States

Top regions ranked by reach for Morningstar Farms in United States
RegionReachAffinity
California42,8501.1×
New York25,7721.31×
Florida20,5800.86×
Texas18,9200.62×
Illinois13,9911.19×
Ohio12,5771.16×
Michigan12,0851.31×
Pennsylvania11,9401×
Georgia11,0731.02×
Massachusetts10,4061.49×
North Carolina10,1760.96×
New Jersey8,4120.94×
Virginia8,2420.96×
Tennessee7,6911.09×
Washington7,4161.05×
Maryland6,3161.04×
South Carolina6,0201.13×
Minnesota5,9991.18×
Indiana5,3540.83×
New Hampshire5,1613.71×
Wisconsin5,0900.96×
Missouri4,9560.87×
Arizona4,7970.66×
Colorado4,4740.8×
Kansas4,4471.6×
Oregon4,4421.1×
Alabama4,2290.86×
Kentucky3,7510.85×
Connecticut3,6731.04×
Louisiana3,3040.73×
Iowa2,8770.99×
Oklahoma2,7800.71×
Arkansas2,1090.72×
Nevada1,9430.57×
Mississippi1,8580.64×
Rhode Island1,8311.63×
Utah1,7730.56×
Maine1,4231.12×
Nebraska1,3060.74×
Idaho1,2980.73×
West Virginia1,2360.75×
Vermont1,1341.83×
Washington, District of Columbia1,1181.05×
New Mexico1,0260.58×
Delaware9410.97×
Hawaii9400.62×
Alaska5950.79×
Montana5190.53×
Wyoming4830.92×
South Dakota4760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morningstar Farms audience
BrandAffinityCategory
E.Leclerc64.77×Shopping
Frozen vegetables100.45×Food & Beverages
Oatly67.31×Food & Beverages
Staples (Canada)5.18×Business & Career
Kia Sportage20×Cars & Mobility
Tim Horton7.1×Sports
Wedding dress4.78×Fashion & Accessoires
Eraserhead20×Movies & TV
Auchan41.67×Shopping
Canva5.84×Technology & Electronics
CVS Pharmacy2.74×Shopping
Target Corporation1.94×Shopping
Fast food restaurants3.24×Food & Beverages
Walgreens2.15×Shopping
Chick-fil-A2.07×Food & Beverages
Cast-iron cookware6.51×Home & Garden
AutoZone2.06×Cars & Mobility
ULTA Beauty2.64×Beauty & Wellness
Taco Bell2.05×Food & Beverages
Natural foods3.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morningstar Farms audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
IndulgenceJOY1.56
ExtroversionTHRILL1.5
Price SensitivityPREMIUM1.44
Healthy LifestyleBALANCE1.4
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Morningstar Farms
CountryShare
United States89.6%
Canada7.1%
United Kingdom0.9%

See Morningstar Farms audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Morningstar Farms have in United States?

Morningstar Farms has an estimated audience of 353,354 people in United States, concentrated in California and New York.

What is the gender split and age of Morningstar Farms fans?

49.1% of Morningstar Farms fans are female, 50.9% are male, with an average age of 37.5 years.

Which brands do Morningstar Farms fans like most?

Morningstar Farms fans show strongest brand affinity for E.Leclerc (64.77×), Frozen vegetables (100.45×), and Oatly (67.31×) over the country average.

Where do Morningstar Farms fans live in United States?

Morningstar Farms fans in United States are most concentrated in California (reach 42,850), New York (reach 25,772), and Florida (reach 20,580). These three regions account for the largest share of the active audience.

What other brands do Morningstar Farms fans also like?

Beyond Morningstar Farms itself, the audience over-indexes on Frozen vegetables (100.45×), Oatly (67.31×), Staples (Canada) (5.18×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morningstar Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.