Rascasse Audience Intelligence

Morningstar Farms Target Market in United States

A data profile of the people who buy, follow and care about Morningstar Farms in United States — modelled from more than twelve digital signal sources. Morningstar Farms has an estimated audience of 357,962 people in United States.

#4548among Brand in United States#2309in Food & Beverages

The average Morningstar Farms fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Frozen vegetables, Trader Joe's, Pizza Hut, with strongest over-indexing on Frozen vegetables (109.78× the country average).

Demographically, the Morningstar Farms audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morningstar Farms fan in United States is balanced, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Frozen vegetables.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morningstar Farms profile in United States.

Audience size
358K
in United States
Gender
49.1%♀
50.9% male
Age
37.5
average years
Country rank
#44103
Brand in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Morningstar Farms

49.1% are female, 50.9% are male, average age 37.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Morningstar Farms audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size357,962
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Morningstar Farms audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3924%
40-4921%
50+13%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Morningstar Farms audience comes from United States.

Worldwide audience distribution share by country for Morningstar Farms
CountryShare
United States89.0%
Canada7.0%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morningstar Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Morningstar Farms customers by region in United States
#RegionReachAffinity×
01New Hampshire~7K4.68×
02Kansas~6K2.19×
03Vermont<1K1.58×
04Massachusetts~10K1.38×
05Minnesota~7K1.36×
06Rhode Island~1K1.25×
07New York~20K1.14×
08Michigan~10K1.13×
09California~40K1.12×
10Iowa~3K1.08×
11Ohio~10K1.06×
12Maine~1K1.04×
13Illinois~10K1.02×
14South Carolina~5K1.02×
15Delaware<1K1.00×
16Tennessee~7K0.99×
17Connecticut~4K0.99×
18Oregon~4K0.98×
19Washington, District of Columbia~1K0.98×
20Washington~7K0.97×
21Alaska<1K0.96×
22Maryland~6K0.94×
23North Dakota<1K0.93×
24Pennsylvania~10K0.92×
25South Dakota<1K0.92×
26Wisconsin~5K0.91×
27West Virginia~1K0.91×
28Georgia~10K0.90×
29New Jersey~8K0.90×
30Montana<1K0.90×
31Virginia~8K0.89×
32Kentucky~4K0.89×
33Hawaii~1K0.89×
34North Carolina~9K0.88×
35Nebraska~2K0.88×
36Idaho~2K0.88×
37Missouri~5K0.85×
38Alabama~4K0.85×
39Mississippi~2K0.85×
40Arkansas~2K0.85×
41New Mexico~1K0.84×
42Indiana~5K0.83×
43Oklahoma~3K0.83×
44Florida~20K0.82×
45Louisiana~4K0.80×
46Colorado~4K0.78×
47Nevada~3K0.75×
48Utah~2K0.75×
49Arizona~5K0.72×
50Texas~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Morningstar Farms, United States
0.60×1.00×4.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morningstar Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morningstar Farms audience
#·InterestCategoryAffinity×
01Frozen vegetablesFood & Beverages109.78×
02OatlyFood & Beverages46.20×
03E.LeclercShopping35.29×
04EraserheadMovies & TV20.00×
05Tim HortonSports6.03×
06Domino's PizzaFood & Beverages4.07×
07Trader Joe'sShopping3.91×
08Staples (Canada)Business & Career3.87×
09Pizza HutFood & Beverages3.76×
10SubwayFood & Beverages3.15×
11McDonald'sFood & Beverages2.97×
12Discount storesShopping2.81×
13CVS PharmacyShopping2.51×
14StarbucksFood & Beverages2.29×
15Shopping mallsShopping2.25×
16Mortgage loansBusiness & Career2.19×
17WalgreensShopping2.05×
18PinterestInternet & Social Media1.88×
19Quality of lifeHealth1.84×
20BarbecueFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morningstar Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morningstar Farms audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.80×
Convenience OrientationPREMIUM1.74×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morningstar Farms audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.75×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Morningstar Farms's target market in United States?

Morningstar Farms's target market in United States covers an estimated 357,962 people, concentrated in California and New York.

02

What is the gender split and age of Morningstar Farms customers?

49.1% of the Morningstar Farms audience are female, 50.9% are male, with an average age of 37.5 years.

03

Which brands do Morningstar Farms fans like most?

Morningstar Farms fans show strongest brand affinity for Frozen vegetables (109.78×), Trader Joe's (3.91×), and Pizza Hut (3.76×) over the country average.

04

Where do Morningstar Farms fans live in United States?

Morningstar Farms fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Morningstar Farms fans also like?

Beyond Morningstar Farms itself, the audience over-indexes on Trader Joe's (3.91×), Pizza Hut (3.76×), Domino's Pizza (4.07×), and E.Leclerc (35.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Morningstar Farms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Morningstar Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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