Rascasse Audience Intelligence

Morris Day Audience in United States

A data profile of the people who buy, follow and care about Morris Day in United States — modelled from more than twelve digital signal sources. Morris Day has an estimated audience of 516,748 people in United States.

#54among R&B in United States#8694among Person in United States#5020in Music & Radio

The average Morris Day fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include FedEx, TMZ, Mortgage loans, with strongest over-indexing on FedEx (4.42× the country average).

Demographically, the Morris Day audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morris Day fan in United States is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morris Day profile in United States.

Audience size
517K
in United States
Gender
53.7%♀
46.3% male
Age
45.9
average years
Country rank
#35935
Person in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morris Day fans

53.7% are female, 46.3% are male, average age 45.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Morris Day audience in United States
MetricValue
Female53.7%
Male46.3%
Average age45.9
Estimated audience size516,748
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Morris Day audience in United States
Age bracketShare%
16-192%
20-298%
30-3927%
40-4945%
50+18%
Fig. 04

Worldwide distribution

98.3%

of the worldwide Morris Day audience comes from United States.

Worldwide audience distribution share by country for Morris Day
CountryShare
United States98.3%
Germany1.3%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morris Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Morris Day fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K2.05×
02Louisiana~10K2.00×
03Georgia~30K1.85×
04Minnesota~10K1.84×
05Mississippi~7K1.84×
06Oklahoma~8K1.60×
07Michigan~20K1.51×
08Maryland~10K1.49×
09Nevada~6K1.42×
10South Carolina~9K1.38×
11Arkansas~5K1.37×
12Ohio~20K1.36×
13New Mexico~3K1.34×
14Tennessee~10K1.29×
15North Carolina~20K1.23×
16Washington, District of Columbia~2K1.23×
17Illinois~20K1.21×
18Virginia~10K1.15×
19Indiana~9K1.15×
20Kentucky~6K1.13×
21Missouri~8K1.12×
22Delaware~1K1.01×
23Washington~9K1.00×
24Texas~40K0.98×
25Wisconsin~6K0.94×
26California~40K0.91×
27Pennsylvania~10K0.89×
28Arizona~8K0.86×
29Kansas~3K0.85×
30Florida~20K0.84×
31West Virginia~2K0.82×
32Alaska<1K0.81×
33North Dakota<1K0.81×
34Rhode Island~1K0.79×
35Vermont<1K0.79×
36Connecticut~3K0.78×
37Nebraska~2K0.77×
38South Dakota<1K0.77×
39Montana<1K0.74×
40New Jersey~8K0.73×
41Iowa~3K0.73×
42Idaho~2K0.73×
43New York~20K0.72×
44Colorado~5K0.71×
45Hawaii~1K0.70×
46New Hampshire~1K0.70×
47Maine~1K0.70×
48Oregon~3K0.69×
49Massachusetts~6K0.64×
50Utah~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Morris Day, United States
0.53×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morris Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morris Day audience
#·InterestCategoryAffinity×
01QVCMovies & TV4.81×
02FedExBusiness & Career4.42×
03LotteryGames4.35×
04Renewable energyBusiness & Career3.37×
05TMZInternet & Social Media3.36×
06Sustainable energyHome & Garden3.11×
07Mortgage loansBusiness & Career2.96×
08Discount storesShopping2.85×
09TV game showsMovies & TV2.51×
10Vehicle insuranceCars & Mobility2.40×
11Solar energyHome & Garden2.40×
12TV talkshowsMovies & TV2.32×
13Shopping mallsShopping2.17×
14McDonald'sFood & Beverages1.87×
15SubwayFood & Beverages1.82×
16Pizza HutFood & Beverages1.81×
17Classical musicMusic & Radio1.79×
18Soul musicMusic & Radio1.71×
19BarbecueFood & Beverages1.70×
20PinterestInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morris Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morris Day audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.83×
Family OrientationCONSERVATISM2.30×
Convenience OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morris Day audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Pet OwnershipJOY0.60×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morris Day have in United States?

Morris Day has an estimated audience of 516,748 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Morris Day fans?

53.7% of Morris Day fans are female, 46.3% are male, with an average age of 45.9 years.

03

Which brands do Morris Day fans like most?

Morris Day fans show strongest brand affinity for FedEx (4.42×), TMZ (3.36×), and Mortgage loans (2.96×) over the country average.

04

Where do Morris Day fans live in United States?

Morris Day fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Morris Day fans also like?

Beyond Morris Day itself, the audience over-indexes on TMZ (3.36×), Mortgage loans (2.96×), QVC (4.81×), and Discount stores (2.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Morris Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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