Morris Day Audience in United States
Morris Day has an estimated audience of 439,808 people in United States. 53.7% are female, 46.3% are male, average age 45.9. Top regions: California, Texas, Georgia. Top brand affinities: TMZ, Superman, Los Angeles Lakers, NBA, Soul music.
The average Morris Day fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include TMZ, Superman, Los Angeles Lakers, with strongest over-indexing on TMZ (2.78× the country average). Demographically, the Morris Day audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Morris Day fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.9 |
| Estimated audience size | 439,808 |
Audience persona
The typical Morris Day fan in United States is balanced, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for TMZ.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,208 | 0.96× |
| Texas | 39,633 | 1.05× |
| Georgia | 23,761 | 1.75× |
| Florida | 23,645 | 0.79× |
| Illinois | 19,227 | 1.31× |
| New York | 18,648 | 0.76× |
| Michigan | 18,526 | 1.61× |
| Ohio | 18,180 | 1.34× |
| North Carolina | 17,320 | 1.31× |
| Pennsylvania | 13,138 | 0.89× |
| Louisiana | 12,929 | 2.28× |
| Virginia | 11,637 | 1.09× |
| Maryland | 11,600 | 1.53× |
| Tennessee | 11,279 | 1.28× |
| Washington | 10,645 | 1.21× |
| Minnesota | 10,628 | 1.69× |
| South Carolina | 9,678 | 1.46× |
| Oklahoma | 9,596 | 1.96× |
| Indiana | 9,442 | 1.18× |
| Alabama | 9,211 | 1.5× |
| Missouri | 8,221 | 1.16× |
| Arizona | 8,202 | 0.91× |
| New Jersey | 7,405 | 0.66× |
| Mississippi | 6,688 | 1.85× |
| Nevada | 6,469 | 1.52× |
| Wisconsin | 5,729 | 0.87× |
| Kentucky | 5,646 | 1.02× |
| Arkansas | 5,371 | 1.48× |
| Massachusetts | 4,868 | 0.56× |
| Colorado | 4,820 | 0.7× |
| New Mexico | 3,670 | 1.66× |
| Connecticut | 3,504 | 0.79× |
| Oregon | 3,149 | 0.62× |
| Kansas | 2,756 | 0.8× |
| Iowa | 2,274 | 0.63× |
| Utah | 1,532 | 0.39× |
| Idaho | 1,481 | 0.67× |
| Washington, District of Columbia | 1,470 | 1.11× |
| Nebraska | 1,372 | 0.62× |
| West Virginia | 1,283 | 0.63× |
| Delaware | 1,093 | 0.9× |
| Hawaii | 947 | 0.5× |
| Rhode Island | 910 | 0.65× |
| New Hampshire | 793 | 0.46× |
| Maine | 610 | 0.39× |
| Montana | 534 | 0.44× |
| North Dakota | 466 | 0.52× |
| South Dakota | 443 | 0.44× |
| Alaska | 390 | 0.41× |
| Vermont | 273 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 2.78× | Internet & Social Media |
| Superman | 1.59× | Movies & TV |
| Los Angeles Lakers | 2.75× | Sports |
| NBA | 1.54× | Sports |
| Soul music | 1.79× | Music & Radio |
| Los Angeles Rams | 3.6× | Sports |
| Jazz music | 1.53× | Music & Radio |
| Classical music | 1.59× | Music & Radio |
| Los Angeles Clippers | 3.74× | Sports |
| Gospel music | 1.79× | Music & Radio |
| Los Angeles Dodgers | 2.73× | Sports |
| Snoop Dogg | 4.08× | Music & Radio |
| Gangsta rap | 2.56× | Music & Radio |
| Bruno Mars | 4.1× | Music & Radio |
| Supreme | 3.08× | Fashion & Accessoires |
| TV talkshows | 1.63× | Movies & TV |
| Charlotte Hornets | 3.34× | Sports |
| Phil Collins | 4.5× | Music & Radio |
| LeBron James | 2.08× | Sports |
| Cocktail | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.47 |
| Risk Appetite | THRILL | 1.44 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.1% |
| Germany | 1.5% |
| Italy | 0.4% |
See Morris Day audiences in other countries
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Frequently asked questions
How many fans does Morris Day have in United States?
Morris Day has an estimated audience of 439,808 people in United States, concentrated in California and Texas.
What is the gender split and age of Morris Day fans?
53.7% of Morris Day fans are female, 46.3% are male, with an average age of 45.9 years.
Which brands do Morris Day fans like most?
Morris Day fans show strongest brand affinity for TMZ (2.78×), Superman (1.59×), and Los Angeles Lakers (2.75×) over the country average.
Where do Morris Day fans live in United States?
Morris Day fans in United States are most concentrated in California (reach 46,208), Texas (reach 39,633), and Georgia (reach 23,761). These three regions account for the largest share of the active audience.
What other brands do Morris Day fans also like?
Beyond Morris Day itself, the audience over-indexes on Superman (1.59×), Los Angeles Lakers (2.75×), NBA (1.54×), and Soul music (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Morris Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.