Morris Day Audience in United States

Morris Day logo

Morris Day has an estimated audience of 439,808 people in United States. 53.7% are female, 46.3% are male, average age 45.9. Top regions: California, Texas, Georgia. Top brand affinities: Whataburger, Mortgage insurance, Litter box, 3D printing, Ayrton Senna.

The average Morris Day fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Whataburger, Mortgage insurance, Litter box, with strongest over-indexing on Whataburger (2.15× the country average). Demographically, the Morris Day audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Morris Day fans

Demographic split for Morris Day audience in United States
MetricValue
Female53.7%
Male46.3%
Average age45.9
Estimated audience size439,808

Audience persona

The typical Morris Day fan in United States is balanced, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Morris Day in United States
RegionReachAffinity
California46,2080.96×
Texas39,6331.05×
Georgia23,7611.75×
Florida23,6450.79×
Illinois19,2271.31×
New York18,6480.76×
Michigan18,5261.61×
Ohio18,1801.34×
North Carolina17,3201.31×
Pennsylvania13,1380.89×
Louisiana12,9292.28×
Virginia11,6371.09×
Maryland11,6001.53×
Tennessee11,2791.28×
Washington10,6451.21×
Minnesota10,6281.69×
South Carolina9,6781.46×
Oklahoma9,5961.96×
Indiana9,4421.18×
Alabama9,2111.5×
Missouri8,2211.16×
Arizona8,2020.91×
New Jersey7,4050.66×
Mississippi6,6881.85×
Nevada6,4691.52×
Wisconsin5,7290.87×
Kentucky5,6461.02×
Arkansas5,3711.48×
Massachusetts4,8680.56×
Colorado4,8200.7×
New Mexico3,6701.66×
Connecticut3,5040.79×
Oregon3,1490.62×
Kansas2,7560.8×
Iowa2,2740.63×
Utah1,5320.39×
Idaho1,4810.67×
Washington, District of Columbia1,4701.11×
Nebraska1,3720.62×
West Virginia1,2830.63×
Delaware1,0930.9×
Hawaii9470.5×
Rhode Island9100.65×
New Hampshire7930.46×
Maine6100.39×
Montana5340.44×
North Dakota4660.52×
South Dakota4430.44×
Alaska3900.41×
Vermont2730.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morris Day audience
BrandAffinityCategory
Whataburger2.15×Food & Beverages
Mortgage insurance4.1×Business & Career
Litter box1.81×Pets & Animals
3D printing1.67×Technology & Electronics
Ayrton Senna4.52×Sports
Jack White1.71×Movies & TV
Paul Dano1.85×Movies & TV
Ellen Burstyn3.08×Movies & TV
Commercial mortgage1.99×Business & Career
Overtone2.9×Beauty & Wellness
Consequence (rapper)1.64×Music & Radio
Fast Five2.05×Movies & TV
Brittney Griner1.93×Sports
REO Speedwagon1.63×Music & Radio
Boracay1.94×Travel & Leisure
Albert Hammond, Jr.5.21×Music & Radio
Naperville, Illinois1.6×Travel & Leisure
Pat's King of Steaks3.34×
Alan Greenspan2.75×Business & Career
Warren Zevon1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morris Day audience
TraitClusterScore
Community OrientationOPEN1.48
Luxury OrientationPREMIUM1.47
Risk AppetiteTHRILL1.44
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.33
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Morris Day
CountryShare
United States98.1%
Germany1.5%
Italy0.4%

See Morris Day audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Morris Day have in United States?

Morris Day has an estimated audience of 439,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Morris Day fans?

53.7% of Morris Day fans are female, 46.3% are male, with an average age of 45.9 years.

Which brands do Morris Day fans like most?

Morris Day fans show strongest brand affinity for Whataburger (2.15×), Mortgage insurance (4.1×), and Litter box (1.81×) over the country average.

Where do Morris Day fans live in United States?

Morris Day fans in United States are most concentrated in California (reach 46,208), Texas (reach 39,633), and Georgia (reach 23,761). These three regions account for the largest share of the active audience.

What other brands do Morris Day fans also like?

Beyond Morris Day itself, the audience over-indexes on Mortgage insurance (4.1×), Litter box (1.81×), 3D printing (1.67×), and Ayrton Senna (4.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morris Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.