Mount Pleasant, Michigan Audience in United States

Mount Pleasant, Michigan logo

Mount Pleasant, Michigan has an estimated audience of 843,506 people in United States. 65.2% are female, 34.8% are male, average age 40.6. Top regions: South Carolina, Michigan, Texas. Top brand affinities: JTV (Indonesia), Laguna (province), Ipsos, Gauri Khan, John Key.

The average Mount Pleasant, Michigan fan in United States is 40.6 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Michigan, Texas. Top brand affinities include JTV (Indonesia), Laguna (province), Ipsos, with strongest over-indexing on JTV (Indonesia) (2.51× the country average). Demographically, the Mount Pleasant, Michigan audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Mount Pleasant, Michigan fans

Demographic split for Mount Pleasant, Michigan audience in United States
MetricValue
Female65.2%
Male34.8%
Average age40.6
Estimated audience size843,506

Audience persona

The typical Mount Pleasant, Michigan fan in United States is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Mount Pleasant, Michigan in United States
RegionReachAffinity
South Carolina134,28510.58×
Michigan81,3173.69×
Texas69,9260.96×
North Carolina41,6781.64×
Pennsylvania41,1151.45×
Wisconsin31,8712.51×
New York29,2750.62×
California25,1110.27×
Florida24,1250.42×
Iowa22,5363.24×
Ohio18,2150.7×
Virginia17,0290.83×
Illinois16,9840.6×
Tennessee16,9101×
Maryland15,0401.04×
Georgia14,6540.56×
Utah13,8041.83×
New Jersey9,6630.45×
Washington, District of Columbia8,7633.46×
Indiana7,9630.52×
Massachusetts7,8730.47×
Missouri7,7120.57×
Washington6,4670.38×
Alabama5,0340.43×
Minnesota4,9440.41×
Colorado4,9420.37×
Arkansas4,8710.7×
Arizona4,8430.28×
Rhode Island4,7761.78×
Kentucky4,5900.43×
Connecticut4,2800.51×
Louisiana4,1600.38×
Delaware3,7611.62×
Oklahoma3,5800.38×
Mississippi3,0610.44×
West Virginia2,6700.68×
Oregon2,5630.27×
Kansas2,5030.38×
Nevada1,7620.22×
New Hampshire1,6360.49×
Maine1,6000.53×
Nebraska1,4210.34×
Idaho1,0700.25×
New Mexico9680.23×
Montana7960.34×
Hawaii6810.19×
North Dakota6740.39×
Vermont6680.45×
South Dakota4950.25×
Wyoming3510.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Pleasant, Michigan audience
BrandAffinityCategory
JTV (Indonesia)2.51×
Laguna (province)3.73×
Ipsos1.8×Business & Career
Gauri Khan1.76×Movies & TV
John Key1.72×Politics & Society
John James Audubon1.55×Literature
Brian Grazer1.66×Movies & TV
Cagayan1.6×Travel & Leisure
Jbc1.65×Kids & Family
cake decorating shop1.63×Food & Beverages
James M. Cain1.55×Literature
Bus Éireann1.62×Cars & Mobility
Mark Ingram, Jr.1.84×Sports
Junior State of America1.54×Politics & Society
JBK Horse Shows1.58×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Pleasant, Michigan audience
TraitClusterScore
DIY MentalityTHRILL1.3
Career OrientationPOWER1.27
Community OrientationOPEN1.21
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Mount Pleasant, Michigan
CountryShare
United States69.4%
United Kingdom11.0%
Canada9.5%

See Mount Pleasant, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Mount Pleasant, Michigan have in United States?

Mount Pleasant, Michigan has an estimated audience of 843,506 people in United States, concentrated in South Carolina and Michigan.

What is the gender split and age of Mount Pleasant, Michigan fans?

65.2% of Mount Pleasant, Michigan fans are female, 34.8% are male, with an average age of 40.6 years.

Which brands do Mount Pleasant, Michigan fans like most?

Mount Pleasant, Michigan fans show strongest brand affinity for JTV (Indonesia) (2.51×), Laguna (province) (3.73×), and Ipsos (1.8×) over the country average.

Where do Mount Pleasant, Michigan fans live in United States?

Mount Pleasant, Michigan fans in United States are most concentrated in South Carolina (reach 134,285), Michigan (reach 81,317), and Texas (reach 69,926). These three regions account for the largest share of the active audience.

What other brands do Mount Pleasant, Michigan fans also like?

Beyond Mount Pleasant, Michigan itself, the audience over-indexes on Laguna (province) (3.73×), Ipsos (1.8×), Gauri Khan (1.76×), and John Key (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Pleasant, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.