Rascasse Audience Intelligence

Mount Pleasant, Michigan Audience in United States

A data profile of the people who buy, follow and care about Mount Pleasant, Michigan in United States — modelled from more than twelve digital signal sources. Mount Pleasant, Michigan has an estimated audience of 843,506 people in United States.

#95among Department store in United States#2476among POI in United States#2013in Travel & Leisure

The average Mount Pleasant, Michigan fan in United States is 40.6 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Michigan, Texas.

Top brand affinities include Detroit Tigers, Nonprofit organization, Hardware store, with strongest over-indexing on Detroit Tigers (3.32× the country average).

Demographically, the Mount Pleasant, Michigan audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Pleasant, Michigan fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Pleasant, Michigan profile in United States.

Audience size
844K
in United States
Gender
65.2%♀
34.8% male
Age
40.6
average years
Country rank
#26518
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Pleasant, Michigan fans

65.2% are female, 34.8% are male, average age 40.6.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Mount Pleasant, Michigan audience in United States
MetricValue
Female65.2%
Male34.8%
Average age40.6
Estimated audience size843,506
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mount Pleasant, Michigan audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Mount Pleasant, Michigan audience comes from United States.

Worldwide audience distribution share by country for Mount Pleasant, Michigan
CountryShare
United States69.4%
United Kingdom11.0%
Canada9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Pleasant, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Pleasant, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K10.37×
02Michigan~100K4.63×
03Washington, District of Columbia~9K3.45×
04Iowa~20K3.20×
05Wisconsin~30K2.52×
06Utah~10K1.77×
07Rhode Island~5K1.76×
08Delaware~4K1.59×
09North Carolina~40K1.55×
10Indiana~20K1.52×
11Pennsylvania~40K1.39×
12Maryland~10K1.02×
13Tennessee~20K0.98×
14Ohio~30K0.96×
15Texas~70K0.90×
16Illinois~20K0.86×
17Virginia~20K0.80×
18West Virginia~3K0.77×
19Alaska~1K0.76×
20Arkansas~5K0.74×
21North Dakota~1K0.72×
22Vermont~1K0.72×
23Montana~2K0.68×
24South Dakota~1K0.67×
25Maine~2K0.65×
26New Hampshire~2K0.63×
27Missouri~8K0.60×
28New York~30K0.59×
29Mississippi~4K0.57×
30Georgia~10K0.56×
31Nebraska~2K0.56×
32Hawaii~2K0.56×
33Connecticut~5K0.55×
34Minnesota~7K0.54×
35Kentucky~6K0.54×
36Idaho~2K0.54×
37Kansas~4K0.53×
38New Mexico~2K0.51×
39Alabama~6K0.50×
40Massachusetts~8K0.49×
41Oklahoma~5K0.49×
42Louisiana~5K0.48×
43New Jersey~10K0.46×
44Colorado~6K0.46×
45Florida~20K0.44×
46Washington~7K0.42×
47Nevada~3K0.40×
48Arizona~7K0.39×
49Oregon~4K0.39×
50California~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Mount Pleasant, Michigan, United States
0.28×1.00×10.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Pleasant, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Pleasant, Michigan audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports3.95×
02Detroit TigersSports3.32×
03Non-alcoholic beverageFood & Beverages2.49×
04Private equityBusiness & Career2.44×
05Discount TireShopping2.16×
06Hardware storeHome & Garden2.04×
07Rail transportTravel & Leisure2.03×
08Charitable organizationPolitics & Society1.83×
09PharmacyBusiness & Career1.81×
10Veterinary medicineBusiness & Career1.76×
11PubFood & Beverages1.74×
12Atlanta BravesSports1.72×
13Career developmentBusiness & Career1.66×
14Nonprofit organizationPolitics & Society1.59×
15Home insuranceBusiness & Career1.57×
16PersonalisationHome & Garden1.55×
17Life insuranceBusiness & Career1.52×
18SteakhouseFood & Beverages1.52×
19TraditionPolitics & Society1.51×
20MassageHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Pleasant, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Pleasant, Michigan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.05×
Community OrientationOPEN1.83×
DIY MentalityTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Pleasant, Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Sports ActivityPOWER0.64×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Pleasant, Michigan have in United States?

Mount Pleasant, Michigan has an estimated audience of 843,506 people in United States, concentrated in South Carolina and Michigan.

02

What is the gender split and age of Mount Pleasant, Michigan fans?

65.2% of Mount Pleasant, Michigan fans are female, 34.8% are male, with an average age of 40.6 years.

03

Which brands do Mount Pleasant, Michigan fans like most?

Mount Pleasant, Michigan fans show strongest brand affinity for Detroit Tigers (3.32×), Nonprofit organization (1.59×), and Hardware store (2.04×) over the country average.

04

Where do Mount Pleasant, Michigan fans live in United States?

Mount Pleasant, Michigan fans in United States are most concentrated in South Carolina (reach ~100K), Michigan (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Pleasant, Michigan fans also like?

Beyond Mount Pleasant, Michigan itself, the audience over-indexes on Nonprofit organization (1.59×), Hardware store (2.04×), Discount Tire (2.16×), and Pharmacy (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Pleasant, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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