MSPCA-Angell Audience in United States
MSPCA-Angell has an estimated audience of 302,484 people in United States. 68.3% are female, 31.7% are male, average age 46.7. Top brand affinities: Asurion, Telecinco, Hooters, Thandie Newton, Aaron Paul.
Top brand affinities include Asurion, Telecinco, Hooters, with strongest over-indexing on Asurion (42.08× the country average). Demographically, the MSPCA-Angell audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of MSPCA-Angell fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 46.7 |
| Estimated audience size | 302,484 |
Audience persona
The typical MSPCA-Angell fan in United States is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Asurion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Asurion | 42.08× | Business & Career |
| Telecinco | 59.57× | Movies & TV |
| Hooters | 14.43× | Food & Beverages |
| Thandie Newton | 20× | Movies & TV |
| Aaron Paul | 20× | Movies & TV |
| Pet insurance | 16.55× | Pets & Animals |
| Natural foods | 7.47× | Food & Beverages |
| Horoscope | 8.58× | Health |
| Langston Hughes | 22.89× | Literature |
| Petfinder | 11.89× | Pets & Animals |
| Josh Duhamel | 12.24× | Fashion & Accessoires |
| Jane Goodall | 9.11× | Pets & Animals |
| FlightAware | 7.52× | Travel & Leisure |
| MSN | 2.86× | News |
| North Korea | 8.01× | Travel & Leisure |
| Mongolia | 6.56× | Travel & Leisure |
| Erin Andrews | 15.51× | Sports |
| Tractor Supply Company | 4.09× | Shopping |
| Boston Marathon | 9.35× | Sports |
| Cross-country skiing | 9.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.21 |
| Risk Appetite | THRILL | 1.79 |
| Patriotism | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.5% |
| United Kingdom | 1.9% |
| Australia | 0.9% |
See MSPCA-Angell audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
How to read this data
Audience size is the estimated number of people in United States who actively search for MSPCA-Angell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.