MSPCA-Angell Audience in United States
MSPCA-Angell has an estimated audience of 302,484 people in United States. 68.3% are female, 31.7% are male, average age 46.7. Top brand affinities: Stamp collecting, Dog breed, Collectable, Alaska, Nebraska Cornhuskers football.
Top brand affinities include Stamp collecting, Dog breed, Collectable, with strongest over-indexing on Stamp collecting (9.49× the country average). Demographically, the MSPCA-Angell audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of MSPCA-Angell fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 46.7 |
| Estimated audience size | 302,484 |
Audience persona
The typical MSPCA-Angell fan in United States is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 9.49× | Home & Garden |
| Dog breed | 2.23× | Pets & Animals |
| Collectable | 2.5× | Kids & Family |
| Alaska | 1.98× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.21× | Sports |
| Nationality | 1.87× | Politics & Society |
| Israel | 1.66× | Travel & Leisure |
| Jeep Wagoneer | 4.12× | Cars & Mobility |
| REC TEC Grills | 12.84× | Sports |
| Krasnodar | 18.69× | Travel & Leisure |
| Jesse Plemons | 2.2× | Movies & TV |
| Easy Home Meals | 22.71× | Food & Beverages |
| Elsword | 8.99× | Games |
| Weimar Republic | 59.57× | Politics & Society |
| Urban horticulture | 1.75× | Home & Garden |
| WESH 2 News | 2.31× | Movies & TV |
| Soldering iron | 1.5× | Home & Garden |
| Cleveland Clinic | 2.58× | Health |
| John Havlicek | 6.74× | Sports |
| JamBase | 4.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.21 |
| Risk Appetite | THRILL | 1.79 |
| Patriotism | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.5% |
| United Kingdom | 1.9% |
| Australia | 0.9% |
See MSPCA-Angell audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
How to read this data
Audience size is the estimated number of people in United States who actively search for MSPCA-Angell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.