A data profile of the people who buy, follow and care about MSPCA-Angell in United States — modelled from more than twelve digital signal sources. MSPCA-Angell has an estimated audience of 304,892 people in United States.
The average MSPCA-Angell fan in United States is 46.7 years old, more female, and lives primarily in Massachusetts.
The audience is concentrated in Massachusetts, California, Texas.
Top brand affinities include Asurion, Telecinco, Hooters, with strongest over-indexing on Asurion (43.28× the country average).
Demographically, the MSPCA-Angell audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MSPCA-Angell fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Asurion.
The key figures that characterise the MSPCA-Angell profile in United States.
68.3% are female, 31.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 46.7 |
| Estimated audience size | 304,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 44% |
of the worldwide MSPCA-Angell audience comes from United States.
| Country | Share |
|---|---|
| United States | 92.5% |
| United Kingdom | 1.9% |
| Australia | 0.9% |
Where the MSPCA-Angell audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~200K | 25.93× | |
| 02 | New Hampshire | ~10K | 8.08× | |
| 03 | Rhode Island | ~3K | 3.12× | |
| 04 | Maine | ~2K | 2.17× | |
| 05 | Vermont | <1K | 1.20× | |
| 06 | Alaska | <1K | 0.96× | |
| 07 | North Dakota | <1K | 0.96× | |
| 08 | South Dakota | <1K | 0.95× | |
| 09 | Mississippi | ~2K | 0.93× | |
| 10 | Nebraska | ~1K | 0.93× | |
| 11 | Idaho | ~1K | 0.93× | |
| 12 | Montana | <1K | 0.93× | |
| 13 | Delaware | <1K | 0.93× | |
| 14 | Arkansas | ~2K | 0.92× | |
| 15 | Iowa | ~2K | 0.92× | |
| 16 | New Mexico | ~1K | 0.92× | |
| 17 | West Virginia | ~1K | 0.92× | |
| 18 | Hawaii | ~1K | 0.92× | |
| 19 | Alabama | ~4K | 0.91× | |
| 20 | Oklahoma | ~3K | 0.91× | |
| 21 | Kansas | ~2K | 0.91× | |
| 22 | Washington, District of Columbia | <1K | 0.91× | |
| 23 | Louisiana | ~4K | 0.90× | |
| 24 | Kentucky | ~3K | 0.90× | |
| 25 | Oregon | ~3K | 0.90× | |
| 26 | Nevada | ~3K | 0.90× | |
| 27 | Utah | ~2K | 0.90× | |
| 28 | Missouri | ~4K | 0.89× | |
| 29 | Connecticut | ~3K | 0.89× | |
| 30 | Indiana | ~5K | 0.88× | |
| 31 | Wisconsin | ~4K | 0.88× | |
| 32 | Arizona | ~5K | 0.87× | |
| 33 | Tennessee | ~5K | 0.87× | |
| 34 | Minnesota | ~4K | 0.87× | |
| 35 | Washington | ~5K | 0.86× | |
| 36 | Maryland | ~4K | 0.82× | |
| 37 | Colorado | ~4K | 0.82× | |
| 38 | Michigan | ~6K | 0.81× | |
| 39 | South Carolina | ~4K | 0.80× | |
| 40 | Georgia | ~7K | 0.79× | |
| 41 | Illinois | ~8K | 0.77× | |
| 42 | Ohio | ~7K | 0.77× | |
| 43 | New Jersey | ~6K | 0.73× | |
| 44 | North Carolina | ~7K | 0.72× | |
| 45 | Virginia | ~5K | 0.68× | |
| 46 | Pennsylvania | ~6K | 0.63× | |
| 47 | California | ~20K | 0.58× | |
| 48 | Florida | ~10K | 0.58× | |
| 49 | Texas | ~10K | 0.57× | |
| 50 | New York | ~8K | 0.48× |
The strongest cross-interests of the MSPCA-Angell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telecinco | Movies & TV | 54.72× | ||
| 02 | Asurion | Business & Career | 43.28× | ||
| 03 | Langston Hughes | Literature | 27.59× | ||
| 04 | Thandie Newton | Movies & TV | 20.00× | ||
| 05 | Erin Andrews | Sports | 20.00× | ||
| 06 | Hooters | Food & Beverages | 16.41× | ||
| 07 | FlightAware | Travel & Leisure | 9.48× | ||
| 08 | Petfinder | Pets & Animals | 9.15× | ||
| 09 | Mongolia | Travel & Leisure | 6.31× | ||
| 10 | Natural foods | Food & Beverages | 6.06× | ||
| 11 | Veterinary medicine | Business & Career | 5.24× | ||
| 12 | Etsy | Fashion & Accessoires | 3.42× | ||
| 13 | Nordstrom | Shopping | 2.75× | ||
| 14 | IKEA | Home & Garden | 2.71× | ||
| 15 | Veganism | Food & Beverages | 2.55× | ||
| 16 | Wine | Food & Beverages | 2.29× | ||
| 17 | Internet & Social Media | 2.16× | |||
| 18 | Home improvement | Home & Garden | 2.08× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.94× | ||
| 20 | Cooking | Food & Beverages | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.47× | |
| Indulgence | JOY | 1.71× | |
| Family Orientation | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Risk Appetite | THRILL | 1.03× | |
| Urban Lifestyle | OPEN | 1.05× |
MSPCA-Angell has an estimated audience of 304,892 people in United States, concentrated in Massachusetts and California.
68.3% of MSPCA-Angell fans are female, 31.7% are male, with an average age of 46.7 years.
MSPCA-Angell fans show strongest brand affinity for Asurion (43.28×), Telecinco (54.72×), and Hooters (16.41×) over the country average.
MSPCA-Angell fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.
Beyond MSPCA-Angell itself, the audience over-indexes on Telecinco (54.72×), Hooters (16.41×), Langston Hughes (27.59×), and Thandie Newton (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MSPCA-Angell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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