Multiple sclerosis awareness Audience in United States
Multiple sclerosis awareness has an estimated audience of 5,549,568 people in United States. 72.6% are female, 27.4% are male, average age 47.4. Top brand affinities: Multiple sclerosis research, Medical sign, Fox News Channel, Symptom, WebMD.
Top brand affinities include Multiple sclerosis research, Medical sign, Fox News Channel, with strongest over-indexing on Multiple sclerosis research (24.9× the country average). Demographically, the Multiple sclerosis awareness audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Multiple sclerosis awareness fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 47.4 |
| Estimated audience size | 5,549,568 |
Audience persona
The typical Multiple sclerosis awareness fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Multiple sclerosis research.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Multiple sclerosis research | 24.9× | Health |
| Medical sign | 5.71× | Health |
| Fox News Channel | 1.94× | Movies & TV |
| Symptom | 3.07× | Health |
| WebMD | 5.31× | Health |
| Therapy | 2.33× | Health |
| Neurology | 6.5× | Business & Career |
| Old age | 3.52× | Politics & Society |
| Pediatric Hematology and Oncology | 25.07× | Health |
| Breaking news | 2.04× | Movies & TV |
| Walgreens | 2.18× | Shopping |
| Medicare (United States) | 3.98× | Health |
| Cancer awareness | 2.76× | Health |
| Retirement | 3.6× | Business & Career |
| Local news | 2.19× | News |
| Multiple myeloma awareness | 7.2× | Health |
| Dollar General | 2.04× | Shopping |
| Woman | 1.64× | Kids & Family |
| Kohl's | 1.92× | Shopping |
| Arthritis awareness | 4.16× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.91 |
| Need for Security | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.28 |
| Community Orientation | OPEN | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Individualism | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.6% |
| United Kingdom | 4.4% |
| Japan | 3.7% |
See Multiple sclerosis awareness audiences in other countries
- Multiple sclerosis awareness — Germany
- Multiple sclerosis awareness — United Kingdom
- Multiple sclerosis awareness — France
- Multiple sclerosis awareness — Italy
- Multiple sclerosis awareness — Spain
- Multiple sclerosis awareness — Brazil
- Multiple sclerosis awareness — Japan
- Multiple sclerosis awareness — South Korea
- Multiple sclerosis awareness — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Multiple sclerosis awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.