A data profile of the people who buy, follow and care about Multiple sclerosis awareness in United States — modelled from more than twelve digital signal sources. Multiple sclerosis awareness has an estimated audience of 5,549,568 people in United States.
Multiple sclerosis awareness has an estimated audience of 5,549,568 people in United States. 72.6% are female, 27.4% are male, average age 47.4. Top brand affinities: Multiple sclerosis research, Medical sign, Symptom, WebMD, Therapy.
Top brand affinities include Multiple sclerosis research, Medical sign, Symptom, with strongest over-indexing on Multiple sclerosis research (24.9× the country average).
Demographically, the Multiple sclerosis awareness audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Multiple sclerosis awareness fan in United States is more female, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Multiple sclerosis research.
The key figures that characterise the Multiple sclerosis awareness profile in United States.
72.6% are female, 27.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 47.4 |
| Estimated audience size | 5,549,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Multiple sclerosis awareness audience comes from United States.
| Country | Share |
|---|---|
| United States | 54.6% |
| United Kingdom | 4.4% |
| Japan | 3.7% |
The strongest cross-interests of the Multiple sclerosis awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pediatric Hematology and Oncology | Health | 25.07× | ||
| 02 | Multiple sclerosis research | Health | 24.90× | ||
| 03 | National Multiple Sclerosis Society | Health | 17.89× | ||
| 04 | Multiple myeloma awareness | Health | 7.20× | ||
| 05 | Neurology | Business & Career | 6.50× | ||
| 06 | Medical sign | Health | 5.71× | ||
| 07 | WebMD | Health | 5.31× | ||
| 08 | Medicare (United States) | Health | 3.98× | ||
| 09 | Retirement | Business & Career | 3.60× | ||
| 10 | Old age | Politics & Society | 3.52× | ||
| 11 | Symptom | Health | 3.07× | ||
| 12 | Cancer awareness | Health | 2.76× | ||
| 13 | Therapy | Health | 2.33× | ||
| 14 | Mitch McConnell | Politics & Society | 2.19× | ||
| 15 | Local news | News | 2.19× | ||
| 16 | Walgreens | Shopping | 2.18× | ||
| 17 | Breaking news | Movies & TV | 2.04× | ||
| 18 | Dollar General | Shopping | 2.04× | ||
| 19 | Donald Trump | Politics & Society | 1.66× | ||
| 20 | Woman | Kids & Family | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.53× | |
| Family Orientation | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Multiple sclerosis awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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