A data profile of the people who buy, follow and care about Multiple sclerosis research in United States — modelled from more than twelve digital signal sources. Multiple sclerosis research has an estimated audience of 826,937 people in United States.
Multiple sclerosis research has an estimated audience of 826,937 people in United States. 68.4% are female, 31.6% are male, average age 44.0. Top brand affinities: Multiple sclerosis awareness, Sustainable energy, FedEx, Elderly care, QVC.
Top brand affinities include Multiple sclerosis awareness, Sustainable energy, FedEx, with strongest over-indexing on Multiple sclerosis awareness (24.9× the country average).
Demographically, the Multiple sclerosis research audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Multiple sclerosis research fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Multiple sclerosis awareness.
The key figures that characterise the Multiple sclerosis research profile in United States.
68.4% are female, 31.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 44.0 |
| Estimated audience size | 826,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Multiple sclerosis research audience comes from United States.
| Country | Share |
|---|---|
| United States | 60.3% |
| United Kingdom | 10.8% |
| Germany | 4.5% |
The strongest cross-interests of the Multiple sclerosis research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multiple sclerosis awareness | Health | 24.90× | ||
| 02 | Elderly care | Health | 19.72× | ||
| 03 | ExxonMobil | Cars & Mobility | 12.19× | ||
| 04 | Sustainable energy | Home & Garden | 9.07× | ||
| 05 | QVC | Movies & TV | 8.00× | ||
| 06 | FedEx | Business & Career | 6.83× | ||
| 07 | Renewable energy | Business & Career | 6.02× | ||
| 08 | Weather forecasting | Home & Garden | 6.00× | ||
| 09 | Online banking | Business & Career | 5.33× | ||
| 10 | Lottery | Games | 5.19× | ||
| 11 | Mortgage loans | Business & Career | 4.16× | ||
| 12 | Discount stores | Shopping | 3.94× | ||
| 13 | Vehicle insurance | Cars & Mobility | 3.52× | ||
| 14 | Internet & Social Media | 3.43× | |||
| 15 | Cancer awareness | Health | 3.33× | ||
| 16 | Shopping malls | Shopping | 2.86× | ||
| 17 | McDonald's | Food & Beverages | 2.56× | ||
| 18 | Organic food | Food & Beverages | 2.51× | ||
| 19 | Airbnb | Travel & Leisure | 2.17× | ||
| 20 | Furniture | Home & Garden | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.97× | |
| Sustainability | BALANCE | 2.77× | |
| Convenience Orientation | PREMIUM | 2.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Multiple sclerosis research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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