Rascasse Audience Intelligence

Pediatric Hematology and Oncology Audience in United States

A data profile of the people who buy, follow and care about Pediatric Hematology and Oncology in United States — modelled from more than twelve digital signal sources. Pediatric Hematology and Oncology has an estimated audience of 493,753 people in United States.

#11460among Topic in United States#968in Health

The average Pediatric Hematology and Oncology fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Mexico.

Top brand affinities include Multiple sclerosis awareness, General practitioner, Outback Steakhouse, with strongest over-indexing on Multiple sclerosis awareness (25.07× the country average).

Demographically, the Pediatric Hematology and Oncology audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pediatric Hematology and Oncology fan in United States is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Multiple sclerosis awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pediatric Hematology and Oncology profile in United States.

Audience size
494K
in United States
Gender
65.2%♀
34.8% male
Age
34.1
average years
Country rank
#36938
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pediatric Hematology and Oncology fans

65.2% are female, 34.8% are male, average age 34.1.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Pediatric Hematology and Oncology audience in United States
MetricValue
Female65.2%
Male34.8%
Average age34.1
Estimated audience size493,753
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Pediatric Hematology and Oncology audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Pediatric Hematology and Oncology audience comes from United States.

Worldwide audience distribution share by country for Pediatric Hematology and Oncology
CountryShare
United States49.1%
Germany10.7%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pediatric Hematology and Oncology audience in United States is strongest.

Fig. 05

Top regions by affinity

Pediatric Hematology and Oncology fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K10.30×
02Vermont~1K1.27×
03Montana~2K1.19×
04Rhode Island~2K1.17×
05South Dakota~1K1.16×
06New Hampshire~2K1.13×
07West Virginia~3K1.12×
08Hawaii~2K1.08×
09North Dakota~1K1.06×
10Maine~2K1.05×
11Alaska~1K1.04×
12North Carolina~20K1.03×
13Washington, District of Columbia~2K1.03×
14Idaho~3K1.02×
15Nebraska~2K1.00×
16South Carolina~7K0.99×
17Mississippi~4K0.99×
18Iowa~4K0.99×
19Delaware~1K0.99×
20Kansas~4K0.98×
21Oklahoma~5K0.97×
22Arkansas~4K0.97×
23Kentucky~6K0.96×
24Louisiana~6K0.95×
25Utah~4K0.95×
26Connecticut~5K0.94×
27Alabama~6K0.93×
28Oregon~5K0.93×
29Nevada~4K0.93×
30Missouri~7K0.90×
31Wisconsin~7K0.90×
32Minnesota~6K0.90×
33Tennessee~9K0.89×
34Indiana~8K0.89×
35Maryland~8K0.89×
36Colorado~7K0.89×
37Arizona~9K0.88×
38Washington~9K0.87×
39Massachusetts~8K0.87×
40New Jersey~10K0.86×
41Virginia~10K0.86×
42Georgia~10K0.85×
43Ohio~10K0.85×
44Michigan~10K0.85×
45Pennsylvania~10K0.84×
46Illinois~10K0.82×
47Florida~20K0.72×
48New York~20K0.72×
49Texas~30K0.71×
50California~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Pediatric Hematology and Oncology, United States
0.70×1.00×10.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pediatric Hematology and Oncology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pediatric Hematology and Oncology audience
#·InterestCategoryAffinity×
01Multiple sclerosis awarenessHealth25.07×
02General practitionerHealth12.42×
03Doctor of MedicineBusiness & Career6.67×
04Outback SteakhouseFood & Beverages5.64×
05Employment websiteBusiness & Career4.35×
06QVCMovies & TV3.25×
07Sneaker collectingFashion & Accessoires3.06×
08Discount storesShopping2.83×
09FedExBusiness & Career2.31×
10Personal careHealth2.16×
11Pizza HutFood & Beverages2.15×
12Take-outFood & Beverages2.04×
13Musical theatreMovies & TV2.02×
14Shopping mallsShopping1.96×
15SubwayFood & Beverages1.94×
16WalgreensShopping1.86×
17Mortgage loansBusiness & Career1.74×
18McDonald'sFood & Beverages1.72×
19PinterestInternet & Social Media1.60×
20StarbucksFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pediatric Hematology and Oncology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pediatric Hematology and Oncology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.54×
Need for SecurityCONSERVATISM2.22×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pediatric Hematology and Oncology audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
TraditionCONSERVATISM0.87×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pediatric Hematology and Oncology have in United States?

Pediatric Hematology and Oncology has an estimated audience of 493,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pediatric Hematology and Oncology fans?

65.2% of Pediatric Hematology and Oncology fans are female, 34.8% are male, with an average age of 34.1 years.

03

Which brands do Pediatric Hematology and Oncology fans like most?

Pediatric Hematology and Oncology fans show strongest brand affinity for Multiple sclerosis awareness (25.07×), General practitioner (12.42×), and Outback Steakhouse (5.64×) over the country average.

04

Where do Pediatric Hematology and Oncology fans live in United States?

Pediatric Hematology and Oncology fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New Mexico (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pediatric Hematology and Oncology fans also like?

Beyond Pediatric Hematology and Oncology itself, the audience over-indexes on General practitioner (12.42×), Outback Steakhouse (5.64×), Doctor of Medicine (6.67×), and Discount stores (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pediatric Hematology and Oncology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pediatric Hematology and Oncology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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