Pediatric Hematology and Oncology Audience in United States

Pediatric Hematology and Oncology has an estimated audience of 493,753 people in United States. 65.2% are female, 34.8% are male, average age 34.1. Top regions: New Mexico, Florida, New York. Top brand affinities: Multiple sclerosis awareness, Bachelor of Business Administration, Google Maps, Capital One, Outback Steakhouse.

The average Pediatric Hematology and Oncology fan in United States is 34.1 years old, more female, and lives primarily in New Mexico. The audience is concentrated in New Mexico, Florida, New York. Top brand affinities include Multiple sclerosis awareness, Bachelor of Business Administration, Google Maps, with strongest over-indexing on Multiple sclerosis awareness (20.63× the country average). Demographically, the Pediatric Hematology and Oncology audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Pediatric Hematology and Oncology fans

Demographic split for Pediatric Hematology and Oncology audience in United States
MetricValue
Female65.2%
Male34.8%
Average age34.1
Estimated audience size493,753

Audience persona

The typical Pediatric Hematology and Oncology fan in United States is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Multiple sclerosis awareness.

Top regions in United States

Top regions ranked by reach for Pediatric Hematology and Oncology in United States
RegionReachAffinity
New Mexico39,39715.91×
Florida14,2070.42×
New York10,3930.38×
Texas7,1820.17×
California6,4200.12×
North Carolina5,3590.36×
Massachusetts4,8760.5×
Mississippi3,9420.97×
South Carolina3,8570.52×
Michigan3,6960.29×
Louisiana3,5050.55×
Arkansas3,5020.86×
Oklahoma3,4250.62×
Kentucky3,3710.54×
Illinois3,3060.2×
Alabama3,2630.47×
Indiana3,2570.36×
West Virginia3,2541.42×
Tennessee3,1080.31×
Ohio3,0160.2×
Kansas3,0060.77×
Idaho3,0051.21×
Missouri2,9120.37×
Hawaii2,8711.35×
Pennsylvania2,8640.17×
Iowa2,8540.7×
Montana2,8312.07×
Georgia2,7730.18×
Wisconsin2,7570.37×
Virginia2,7500.23×
New Jersey2,7300.22×
New Hampshire2,6811.38×
Arizona2,6550.26×
Nebraska2,6261.06×
Connecticut2,6220.53×
Nevada2,6040.55×
Rhode Island2,5891.65×
Maine2,5881.46×
Oregon2,5700.45×
Utah2,5550.58×
Vermont2,5472.94×
Maryland2,5260.3×
Minnesota2,4630.35×
Washington2,3800.24×
Colorado2,3730.3×
Washington, District of Columbia1,6741.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pediatric Hematology and Oncology audience
BrandAffinityCategory
Multiple sclerosis awareness20.63×Health
Bachelor of Business Administration48.94×Business & Career
Google Maps3.85×Internet & Social Media
Capital One3.82×Business & Career
Outback Steakhouse6.6×Food & Beverages
Indeed.com3.34×Business & Career
Chase (bank)3.8×Business & Career
General practitioner11.45×Health
Circle K4.68×Shopping
Dollar General2.56×Shopping
Enterprise Rent-A-Car3.61×Cars & Mobility
Sneaker collecting3.64×Fashion & Accessoires
Take-out2.73×Food & Beverages
Beetlejuice2.72×Movies & TV
Doctor of Medicine6.31×Business & Career
The UPS Store2.48×Shopping
Kroger2.42×Food & Beverages
Personal care2.36×Health
Google News3.11×News
CarGurus3.07×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pediatric Hematology and Oncology audience
TraitClusterScore
MindfulnessBALANCE2.26
Luxury OrientationPREMIUM1.8
Need for SecurityCONSERVATISM1.74
IndulgenceJOY1.52
Price SensitivityPREMIUM1.42
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Pediatric Hematology and Oncology
CountryShare
United States49.1%
Germany10.7%
India8.8%

See Pediatric Hematology and Oncology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Pediatric Hematology and Oncology have in United States?

Pediatric Hematology and Oncology has an estimated audience of 493,753 people in United States, concentrated in New Mexico and Florida.

What is the gender split and age of Pediatric Hematology and Oncology fans?

65.2% of Pediatric Hematology and Oncology fans are female, 34.8% are male, with an average age of 34.1 years.

Which brands do Pediatric Hematology and Oncology fans like most?

Pediatric Hematology and Oncology fans show strongest brand affinity for Multiple sclerosis awareness (20.63×), Bachelor of Business Administration (48.94×), and Google Maps (3.85×) over the country average.

Where do Pediatric Hematology and Oncology fans live in United States?

Pediatric Hematology and Oncology fans in United States are most concentrated in New Mexico (reach 39,397), Florida (reach 14,207), and New York (reach 10,393). These three regions account for the largest share of the active audience.

What other brands do Pediatric Hematology and Oncology fans also like?

Beyond Pediatric Hematology and Oncology itself, the audience over-indexes on Bachelor of Business Administration (48.94×), Google Maps (3.85×), Capital One (3.82×), and Outback Steakhouse (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pediatric Hematology and Oncology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.