Rascasse Audience Intelligence

Music of West Africa Audience in United States

A data profile of the people who buy, follow and care about Music of West Africa in United States — modelled from more than twelve digital signal sources. Music of West Africa has an estimated audience of 312,073 people in United States.

#446among Musical genre in United States#13298among Topic in United States#6895in Music & Radio

The average Music of West Africa fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Bolton, Google Drive, Maya Angelou, with strongest over-indexing on Michael Bolton (92.48× the country average).

Demographically, the Music of West Africa audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music of West Africa fan in United States is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Michael Bolton.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music of West Africa profile in United States.

Audience size
312K
in United States
Gender
57.7%♀
42.3% male
Age
42.7
average years
Country rank
#47351
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music of West Africa fans

57.7% are female, 42.3% are male, average age 42.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Music of West Africa audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.7
Estimated audience size312,073
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Music of West Africa audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4918%
50+34%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Music of West Africa audience comes from United States.

Worldwide audience distribution share by country for Music of West Africa
CountryShare
United States52.6%
United Kingdom18.7%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music of West Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

Music of West Africa fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota<1K1.39×
02Vermont<1K1.36×
03Delaware~1K1.19×
04Rhode Island~1K1.16×
05West Virginia~2K1.14×
06Maine~1K1.14×
07Washington, District of Columbia~1K1.14×
08Hawaii~1K1.12×
09Kentucky~4K1.11×
10New Hampshire~1K1.11×
11Idaho~2K1.08×
12Nebraska~2K1.06×
13New Mexico~2K1.05×
14South Dakota<1K1.04×
15Oklahoma~4K1.03×
16Mississippi~3K1.03×
17Arkansas~3K1.02×
18Kansas~2K1.01×
19Montana<1K1.01×
20Iowa~3K1.00×
21Louisiana~4K0.98×
22Nevada~3K0.97×
23Utah~3K0.97×
24Indiana~5K0.96×
25South Carolina~5K0.96×
26Alabama~4K0.96×
27Connecticut~3K0.96×
28Missouri~5K0.95×
29Wisconsin~4K0.95×
30Oregon~3K0.95×
31Minnesota~4K0.94×
32Tennessee~6K0.93×
33Maryland~5K0.92×
34Colorado~5K0.92×
35Michigan~7K0.91×
36Arizona~6K0.91×
37Washington~6K0.91×
38Massachusetts~6K0.91×
39Ohio~9K0.89×
40Virginia~7K0.89×
41Georgia~9K0.88×
42North Carolina~8K0.88×
43New Jersey~7K0.88×
44Illinois~9K0.87×
45Pennsylvania~9K0.86×
46Florida~20K0.80×
47New York~10K0.79×
48Texas~20K0.76×
49California~20K0.70×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — Music of West Africa, United States
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music of West Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music of West Africa audience
#·InterestCategoryAffinity×
01Michael BoltonMusic & Radio92.48×
02Maya AngelouLiterature24.33×
03UTV (TV channel)Movies & TV23.72×
04Wizkid (musician)Music & Radio20.90×
05Virginia WoolfLiterature20.34×
06Forex Online TradingBusiness & Career16.49×
07African cuisineFood & Beverages12.29×
08Google DriveTechnology & Electronics11.57×
09Jeopardy!Movies & TV10.03×
10Swing tradingBusiness & Career9.82×
11Derivative (finance)Business & Career9.28×
12Avan JogiaMovies & TV9.19×
13Cracker Barrel Old Country StoreFood & Beverages6.55×
14Great ClipsBeauty & Wellness5.61×
15Hair ExtensionsBeauty & Wellness3.99×
16QVCMovies & TV3.23×
17Robert RedfordMovies & TV3.18×
18Planet FitnessSports2.48×
19Discount storesShopping2.13×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music of West Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music of West Africa audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Risk AppetiteTHRILL1.69×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music of West Africa audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music of West Africa have in United States?

Music of West Africa has an estimated audience of 312,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music of West Africa fans?

57.7% of Music of West Africa fans are female, 42.3% are male, with an average age of 42.7 years.

03

Which brands do Music of West Africa fans like most?

Music of West Africa fans show strongest brand affinity for Michael Bolton (92.48×), Google Drive (11.57×), and Maya Angelou (24.33×) over the country average.

04

Where do Music of West Africa fans live in United States?

Music of West Africa fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Music of West Africa fans also like?

Beyond Music of West Africa itself, the audience over-indexes on Google Drive (11.57×), Maya Angelou (24.33×), UTV (TV channel) (23.72×), and Great Clips (5.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Music of West Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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