Music of West Africa Audience in United States

Music of West Africa has an estimated audience of 312,073 people in United States. 57.7% are female, 42.3% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Michael Bolton, Hair Extensions, UTV (TV channel), Maya Angelou.

The average Music of West Africa fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Michael Bolton, Hair Extensions, with strongest over-indexing on Google Drive (9.98× the country average). Demographically, the Music of West Africa audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Music of West Africa fans

Demographic split for Music of West Africa audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.7
Estimated audience size312,073

Audience persona

The typical Music of West Africa fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Music of West Africa in United States
RegionReachAffinity
California13,8550.4×
New York8,3810.48×
Texas7,0640.26×
Florida5,3820.25×
Washington3,5460.57×
Pennsylvania3,5450.34×
Mississippi3,5241.37×
Louisiana3,1340.78×
Arkansas3,1311.22×
Oklahoma3,0620.88×
Virginia3,0260.4×
Kentucky3,0140.77×
New Jersey3,0040.38×
Alabama2,9170.67×
North Carolina2,9160.31×
West Virginia2,9102×
Georgia2,8930.3×
Tennessee2,7790.44×
South Carolina2,7590.59×
Indiana2,6880.47×
Kansas2,6871.09×
Idaho2,6871.72×
Maryland2,6350.49×
Missouri2,6030.52×
Minnesota2,5700.57×
Hawaii2,5671.91×
Iowa2,5510.99×
Massachusetts2,5430.41×
Ohio2,4890.26×
Michigan2,4780.3×
Wisconsin2,4650.53×
North Dakota2,4333.79×
Illinois2,4020.23×
New Hampshire2,3971.95×
Arizona2,3740.37×
Nebraska2,3481.5×
Connecticut2,3440.75×
New Mexico2,3351.49×
Nevada2,3280.77×
Rhode Island2,3152.33×
Maine2,3142.07×
Oregon2,2980.64×
Utah2,2840.82×
Vermont2,2774.16×
Colorado2,1220.43×
Delaware2,0732.41×
Washington, District of Columbia1,4971.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music of West Africa audience
BrandAffinityCategory
Google Drive9.98×Technology & Electronics
Michael Bolton55.78×Music & Radio
Hair Extensions8.63×Beauty & Wellness
UTV (TV channel)30.87×Movies & TV
Maya Angelou25.78×Literature
Planet Fitness4.52×Sports
Horoscope9.12×Health
Cracker Barrel Old Country Store7.54×Food & Beverages
Luxury Travel11.31×Travel & Leisure
Whole grain13.01×Food & Beverages
Diaper bag5.82×Kids & Family
Wizkid (musician)22.22×Music & Radio
Nigeria5.75×Travel & Leisure
Virginia Woolf24.03×Literature
United States national football team12.67×Sports
Great Clips4.32×Beauty & Wellness
Prepackaged meal10.89×Food & Beverages
Hobby Lobby2.57×Home & Garden
Bass guitar3.36×Music & Radio
Pet insurance10.59×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music of West Africa audience
TraitClusterScore
Luxury OrientationPREMIUM3.26
Risk AppetiteTHRILL2.65
TraditionCONSERVATISM1.73
LGBTQ+ IdentityOPEN1.44
MindfulnessBALANCE1.41
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Music of West Africa
CountryShare
United States52.6%
United Kingdom18.8%
Germany5.2%

See Music of West Africa audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Music of West Africa have in United States?

Music of West Africa has an estimated audience of 312,073 people in United States, concentrated in California and New York.

What is the gender split and age of Music of West Africa fans?

57.7% of Music of West Africa fans are female, 42.3% are male, with an average age of 42.7 years.

Which brands do Music of West Africa fans like most?

Music of West Africa fans show strongest brand affinity for Google Drive (9.98×), Michael Bolton (55.78×), and Hair Extensions (8.63×) over the country average.

Where do Music of West Africa fans live in United States?

Music of West Africa fans in United States are most concentrated in California (reach 13,855), New York (reach 8,381), and Texas (reach 7,064). These three regions account for the largest share of the active audience.

What other brands do Music of West Africa fans also like?

Beyond Music of West Africa itself, the audience over-indexes on Michael Bolton (55.78×), Hair Extensions (8.63×), UTV (TV channel) (30.87×), and Maya Angelou (25.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.