Mustard Audience in United States

Mustard logo

Mustard has an estimated audience of 1,103,007 people in United States. 44.2% are female, 55.8% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Mustard (condiment), Kroger, Dish (food), Steak, Food Lion.

The average Mustard fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mustard (condiment), Kroger, Dish (food), with strongest over-indexing on Mustard (condiment) (18.16× the country average). Demographically, the Mustard audience skews more male with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Mustard fans

Demographic split for Mustard audience in United States
MetricValue
Female44.2%
Male55.8%
Average age31.9
Estimated audience size1,103,007

Audience persona

The typical Mustard fan in United States is more male, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mustard (condiment).

Top regions in United States

Top regions ranked by reach for Mustard in United States
RegionReachAffinity
California426,2091.49×
Texas260,6611.17×
Florida188,9361.08×
New York170,9721.18×
Illinois98,6331.14×
Georgia92,0501.15×
Pennsylvania90,8131.04×
North Carolina85,5841.1×
Ohio84,2101.05×
Michigan73,4611.08×
Virginia70,3511.11×
New Jersey69,5631.05×
Washington63,0751.21×
Massachusetts55,8801.09×
Maryland51,7661.16×
Tennessee50,8000.98×
Indiana47,9061.01×
Arizona47,7330.9×
Missouri42,4371.02×
Colorado39,7900.97×
South Carolina38,5020.99×
Louisiana36,6021.09×
Minnesota35,9260.97×
Wisconsin34,0510.87×
Oregon32,9631.11×
Alabama32,6260.9×
Kentucky32,3571×
Nevada30,0971.2×
Oklahoma29,6301.03×
Connecticut27,9311.07×
Mississippi23,0341.08×
Arkansas21,2751×
Utah20,7850.9×
Kansas19,7180.96×
Iowa19,6510.92×
Nebraska11,9670.92×
New Mexico11,6840.9×
Idaho11,3530.87×
Hawaii11,2081.01×
West Virginia10,9570.91×
Washington, District of Columbia9,3771.2×
New Hampshire8,9570.88×
Maine8,1260.87×
Rhode Island7,1490.87×
Delaware6,4140.9×
Montana5,7730.8×
North Dakota4,6450.87×
Alaska4,6200.83×
South Dakota4,4460.74×
Vermont3,5020.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mustard audience
BrandAffinityCategory
Mustard (condiment)18.16×Food & Beverages
Kroger1.54×Food & Beverages
Dish (food)1.6×Food & Beverages
Steak1.52×Food & Beverages
Food Lion2.04×Shopping
Beef1.51×Food & Beverages
Chicken (food)1.74×Food & Beverages
Pork loin4.38×Food & Beverages
Reckitt Benckiser5.56×Home & Garden
Pork1.65×Food & Beverages
Sauce1.91×Food & Beverages
Cream1.64×Food & Beverages
French fries1.7×Food & Beverages
Meijer1.56×Shopping
Salad1.64×Food & Beverages
Frying pan1.73×Home & Garden
Diaper bag1.57×Kids & Family
Smoking (cooking)2.04×Food & Beverages
Shrimp1.74×Food & Beverages
Bacon1.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mustard audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.63
Risk AppetiteTHRILL1.38
ExtroversionTHRILL1.19
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Mustard
CountryShare
United States35.4%
India20.4%
United Kingdom6.9%

See Mustard audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Mustard have in United States?

Mustard has an estimated audience of 1,103,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Mustard fans?

44.2% of Mustard fans are female, 55.8% are male, with an average age of 31.9 years.

Which brands do Mustard fans like most?

Mustard fans show strongest brand affinity for Mustard (condiment) (18.16×), Kroger (1.54×), and Dish (food) (1.6×) over the country average.

Where do Mustard fans live in United States?

Mustard fans in United States are most concentrated in California (reach 426,209), Texas (reach 260,661), and Florida (reach 188,936). These three regions account for the largest share of the active audience.

What other brands do Mustard fans also like?

Beyond Mustard itself, the audience over-indexes on Kroger (1.54×), Dish (food) (1.6×), Steak (1.52×), and Food Lion (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.