Mute Audience in United States
Mute has an estimated audience of 543,255 people in United States. 24.7% are female, 75.3% are male, average age 37.7. Top brand affinities: Grace VanderWaal, The Dubai Mall, Dead Kennedys, Kia Sportage, Family car.
Top brand affinities include Grace VanderWaal, The Dubai Mall, Dead Kennedys, with strongest over-indexing on Grace VanderWaal (33.16× the country average). Demographically, the Mute audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Mute fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 37.7 |
| Estimated audience size | 543,255 |
Audience persona
The typical Mute fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Grace VanderWaal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grace VanderWaal | 33.16× | Music & Radio |
| The Dubai Mall | 44.56× | Fashion & Accessoires |
| Dead Kennedys | 38.66× | Music & Radio |
| Kia Sportage | 14.14× | Cars & Mobility |
| Family car | 6.48× | Cars & Mobility |
| AutoZone | 2.39× | Cars & Mobility |
| City car | 8.06× | Cars & Mobility |
| Enterprise Rent-A-Car | 3.46× | Cars & Mobility |
| Mazda MX-5 | 14.14× | Cars & Mobility |
| Google Maps | 2.05× | Internet & Social Media |
| Toyota Supra | 7.69× | Cars & Mobility |
| Kurt Cobain | 5.96× | Music & Radio |
| Carcare | 4.8× | Cars & Mobility |
| Singer-songwriter | 1.93× | Music & Radio |
| Audi A8 | 18.39× | Cars & Mobility |
| Discount Tire | 2.91× | Shopping |
| Hatchback | 4.12× | Cars & Mobility |
| Livemusic | 2.48× | Music & Radio |
| O'Reilly Auto Parts | 2.92× | Cars & Mobility |
| Indeed.com | 1.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.99 |
| Patriotism | CONSERVATISM | 1.63 |
| Need for Security | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 33.0% |
| United States | 23.5% |
| Japan | 6.5% |
See Mute audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.