Rascasse Audience Intelligence

Mute Audience in United States

Name: Mute — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mute in United States — modelled from more than twelve digital signal sources. Mute has an estimated audience of 651,838 people in United States.

#82among Punk in United States #7371among Person in United States #4266in Music & Radio

The average Mute fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grace VanderWaal, The Dubai Mall, Dead Kennedys, with strongest over-indexing on Grace VanderWaal (32.96× the country average).

Demographically, the Mute audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mute fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Grace VanderWaal.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mute profile in United States.

Audience size

652K

in United States

Gender

29.3%♀

70.7% male

Age

38.3

average years

Country rank

#31229

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mute fans

29.3% are female, 70.7% are male, average age 38.3.

Fig. 02

Gender split

29.3%

Female

70.7%

Male

Demographic split for Mute audience in United States
Metric	Value
Female	29.3%
Male	70.7%
Average age	38.3
Estimated audience size	651,838

Fig. 03

Age distribution

Age distribution of the Mute audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		25%
40-49		22%
50+		15%

Fig. 04

Worldwide distribution

25.4%

of the worldwide Mute audience comes from United States.

Worldwide audience distribution share by country for Mute
Country	Share
India	30.5%
United States	25.4%
Japan	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mute audience in United States is strongest.

Fig. 05

Top regions by affinity

Mute fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~8K	1.65×
02	Louisiana	~10K	1.41×
03	Alabama	~10K	1.37×
04	Georgia	~20K	1.34×
05	South Carolina	~10K	1.27×
06	Arkansas	~6K	1.23×
07	Oklahoma	~7K	1.16×
08	North Carolina	~20K	1.13×
09	Kentucky	~8K	1.11×
10	New Mexico	~3K	1.10×
11	Texas	~50K	1.07×
12	Tennessee	~10K	1.07×
13	Virginia	~10K	1.06×
14	Delaware	~2K	1.06×
15	Missouri	~9K	1.05×
16	Ohio	~20K	1.04×
17	Maryland	~10K	1.04×
18	Michigan	~10K	1.03×
19	Indiana	~10K	1.01×
20	Nevada	~5K	1.01×
21	Kansas	~4K	1.01×
22	Illinois	~20K	0.99×
23	West Virginia	~3K	0.99×
24	Florida	~40K	0.98×
25	Pennsylvania	~20K	0.98×
26	Alaska	~1K	0.98×
27	Montana	~2K	0.97×
28	California	~60K	0.96×
29	South Dakota	~1K	0.96×
30	Hawaii	~2K	0.95×
31	New York	~30K	0.94×
32	New Jersey	~10K	0.94×
33	Arizona	~10K	0.94×
34	Idaho	~3K	0.94×
35	Connecticut	~5K	0.93×
36	Wisconsin	~8K	0.91×
37	Minnesota	~7K	0.91×
38	Iowa	~4K	0.91×
39	Nebraska	~3K	0.91×
40	North Dakota	~1K	0.91×
41	Oregon	~6K	0.90×
42	Maine	~2K	0.87×
43	Washington	~10K	0.86×
44	Rhode Island	~2K	0.86×
45	Vermont	<1K	0.86×
46	Washington, District of Columbia	~1K	0.85×
47	Colorado	~7K	0.84×
48	Utah	~4K	0.84×
49	New Hampshire	~2K	0.83×
50	Massachusetts	~9K	0.79×

Affinity by region — Mute, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mute audience
#	Interest	Category	×
01	The Dubai Mall	Fashion & Accessoires	48.62×
02	Dead Kennedys	Music & Radio	44.20×
03	Grace VanderWaal	Music & Radio	32.96×
04	Audi S4	Cars & Mobility	23.03×
05	Audi S5	Cars & Mobility	21.11×
06	Mazda6	Cars & Mobility	15.57×
07	International education	Business & Career	9.08×
08	City car	Cars & Mobility	9.06×
09	Family car	Cars & Mobility	6.22×
10	Carcare	Cars & Mobility	5.79×
11	Auto show	Cars & Mobility	5.26×
12	Hatchback	Cars & Mobility	4.40×
13	Sustainable energy	Home & Garden	4.25×
14	Solar energy	Home & Garden	4.16×
15	Renewable energy	Business & Career	4.11×
16	FedEx	Business & Career	3.75×
17	Discount Tire	Shopping	3.68×
18	Used Cars	Cars & Mobility	3.54×
19	Mortgage loans	Business & Career	2.54×
20	AutoZone	Cars & Mobility	2.15×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mute audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.64×
Family Orientation	CONSERVATISM	2.25×
Need for Security	CONSERVATISM	1.87×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mute audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.76×
Creativity	OPEN	0.79×
Pet Ownership	JOY	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mute have in United States?

Mute has an estimated audience of 651,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Mute fans?

29.3% of Mute fans are female, 70.7% are male, with an average age of 38.3 years.

Which brands do Mute fans like most?

Mute fans show strongest brand affinity for Grace VanderWaal (32.96×), The Dubai Mall (48.62×), and Dead Kennedys (44.2×) over the country average.

Where do Mute fans live in United States?

Mute fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Mute fans also like?

Beyond Mute itself, the audience over-indexes on The Dubai Mall (48.62×), Dead Kennedys (44.2×), Solar energy (4.16×), and FedEx (3.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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