Mute Audience in United States
Mute has an estimated audience of 543,255 people in United States. 24.7% are female, 75.3% are male, average age 37.7. Top brand affinities: Home equity, Pro-Ject, Dog breed, Cullinan Diamond, Urban Outfitters.
Top brand affinities include Home equity, Pro-Ject, Dog breed, with strongest over-indexing on Home equity (3.78× the country average). Demographically, the Mute audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Mute fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 37.7 |
| Estimated audience size | 543,255 |
Audience persona
The typical Mute fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 3.78× | Home & Garden |
| Pro-Ject | 6.06× | Music & Radio |
| Dog breed | 1.62× | Pets & Animals |
| Cullinan Diamond | 20× | |
| Urban Outfitters | 2.06× | Shopping |
| Diane Sawyer | 9.38× | Movies & TV |
| Embroidery Library | 15.6× | Home & Garden |
| Israel | 1.86× | Travel & Leisure |
| Elsword | 14.14× | Games |
| Winemaking | 3.64× | Food & Beverages |
| Hammock camping | 5.73× | Travel & Leisure |
| N1 road (South Africa) | 3.11× | Travel & Leisure |
| Arrietty | 10.92× | Movies & TV |
| Historic site | 3.09× | Arts & Culture |
| Rapid prototyping | 12.34× | Business & Career |
| UK garage | 3.7× | Music & Radio |
| Hog Hunting | 2.18× | Sports |
| Home Delivery | 1.98× | Food & Beverages |
| Kelli O'Hara | 10.98× | Movies & TV |
| Suikoden IV | 20× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.99 |
| Patriotism | CONSERVATISM | 1.63 |
| Need for Security | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 33.0% |
| United States | 23.5% |
| Japan | 6.5% |
See Mute audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.