Rascasse Audience Intelligence

My Family (film) Audience in United States

A data profile of the people who buy, follow and care about My Family (film) in United States — modelled from more than twelve digital signal sources. My Family (film) has an estimated audience of 418,317 people in United States.

#3579among Movie / TV Show / Series in United States

The average My Family (film) fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Colorado, Florida.

Top brand affinities include Semi-detached, Kia Rio, uol, with strongest over-indexing on Semi-detached (101.75× the country average).

Demographically, the My Family (film) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Family (film) fan in United States is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Semi-detached.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Family (film) profile in United States.

Audience size
418K
in United States
Gender
62.3%♀
37.7% male
Age
35.5
average years
Country rank
#40590
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Family (film) viewers

62.3% are female, 37.7% are male, average age 35.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for My Family (film) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age35.5
Estimated audience size418,317
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the My Family (film) audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3923%
40-4917%
50+12%
Fig. 04

Worldwide distribution

12.8%

of the worldwide My Family (film) audience comes from United States.

Worldwide audience distribution share by country for My Family (film)
CountryShare
Brazil31.5%
United States12.8%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Family (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

My Family (film) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~50K7.18×
02Arizona~20K1.90×
03Florida~50K1.61×
04New Mexico~2K1.16×
05Oregon~5K1.15×
06California~50K1.09×
07Utah~4K1.05×
08Oklahoma~5K1.03×
09Kansas~3K1.03×
10Montana~1K1.02×
11Washington, District of Columbia~1K0.99×
12Idaho~2K0.98×
13Alabama~6K0.96×
14Nevada~4K0.95×
15North Dakota<1K0.95×
16Texas~30K0.93×
17Arkansas~3K0.93×
18South Dakota<1K0.93×
19Alaska<1K0.92×
20Vermont<1K0.92×
21Washington~8K0.91×
22Maine~1K0.91×
23New Jersey~9K0.90×
24Nebraska~2K0.89×
25West Virginia~2K0.89×
26South Carolina~5K0.88×
27Louisiana~5K0.88×
28Delaware~1K0.88×
29Georgia~10K0.87×
30Mississippi~3K0.87×
31New York~20K0.86×
32Illinois~10K0.86×
33North Carolina~10K0.85×
34Indiana~6K0.85×
35Kentucky~4K0.85×
36Virginia~9K0.84×
37Rhode Island~1K0.84×
38Maryland~6K0.83×
39Connecticut~3K0.83×
40Hawaii~1K0.83×
41Missouri~5K0.82×
42Massachusetts~7K0.81×
43Minnesota~5K0.81×
44New Hampshire~1K0.81×
45Michigan~9K0.79×
46Iowa~3K0.79×
47Pennsylvania~10K0.77×
48Tennessee~6K0.77×
49Ohio~10K0.76×
50Wisconsin~5K0.76×
Fig. 06

Affinity by region

Affinity by region — My Family (film), United States
0.76×1.00×7.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Family (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Family (film) audience
#·InterestCategoryAffinity×
01Semi-detachedHome & Garden101.75×
02Kia RioCars & Mobility58.46×
03uolTechnology & Electronics49.89×
04The Dubai MallFashion & Accessoires40.61×
05Trench coatFashion & Accessoires37.42×
06Mitsubishi OutlanderCars & Mobility27.28×
07Stair liftHome & Garden26.67×
08Luis FonsiMusic & Radio23.52×
09Dora the ExplorerMovies & TV22.48×
10FIFA Club World CupSports22.03×
11Max MaraFashion & Accessoires21.75×
12Copa LibertadoresSports20.00×
13Toyota YarisCars & Mobility20.00×
14Toyota CamryCars & Mobility12.67×
15Club AméricaSports12.03×
16City carCars & Mobility11.57×
17Motor oilCars & Mobility11.51×
18Web serverTechnology & Electronics9.53×
19SewingHome & Garden8.42×
20FIFA World CupSports3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Family (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Family (film) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.85×
Urban LifestyleOPEN2.62×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Family (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.88×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Family (film) have in United States?

My Family (film) has an estimated audience of 418,317 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of My Family (film) viewers?

62.3% of My Family (film) fans are female, 37.7% are male, with an average age of 35.5 years.

03

Which brands do My Family (film) fans like most?

My Family (film) fans show strongest brand affinity for Semi-detached (101.75×), Kia Rio (58.46×), and uol (49.89×) over the country average.

04

Where do My Family (film) fans live in United States?

My Family (film) fans in United States are most concentrated in California (reach ~50K), Colorado (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do My Family (film) fans also like?

Beyond My Family (film) itself, the audience over-indexes on Kia Rio (58.46×), uol (49.89×), Sewing (8.42×), and Max Mara (21.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See My Family (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for My Family (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →