My Family (film) Audience in United States

My Family (film) has an estimated audience of 415,858 people in United States. 62.3% are female, 37.7% are male, average age 35.5. Top regions: California, Colorado, Florida. Top brand affinities: Semi-detached, Autism Awareness, Diabetes mellitus awareness, Trench coat, Max Mara.

The average My Family (film) fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Colorado, Florida. Top brand affinities include Semi-detached, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Semi-detached (176.5× the country average). Demographically, the My Family (film) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of My Family (film) fans

Demographic split for My Family (film) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age35.5
Estimated audience size415,858

Audience persona

The typical My Family (film) fan in United States is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Semi-detached.

Top regions in United States

Top regions ranked by reach for My Family (film) in United States
RegionReachAffinity
California53,0371.16×
Colorado49,1837.5×
Florida47,5671.69×
Texas34,5520.97×
New York21,1830.91×
Arizona15,3911.81×
Illinois12,2340.88×
Georgia11,2000.87×
North Carolina10,6060.85×
Pennsylvania10,5410.75×
Ohio9,5520.75×
New Jersey9,3880.89×
Virginia8,5180.84×
Michigan8,2800.76×
Washington7,9810.96×
Massachusetts6,8040.83×
Indiana6,2940.83×
Tennessee6,0860.73×
Oregon5,9101.24×
Maryland5,8880.82×
Alabama5,6340.97×
South Carolina5,1900.83×
Missouri4,9410.74×
Oklahoma4,9381.07×
Minnesota4,5750.77×
Louisiana4,2930.8×
Wisconsin4,2710.68×
Utah4,1541.12×
Nevada4,0711.01×
Kentucky3,9310.75×
Kansas3,1930.97×
Arkansas2,9630.86×
Connecticut2,8760.69×
Mississippi2,4820.72×
New Mexico2,4321.17×
Iowa2,2140.65×
Idaho1,9950.96×
Washington, District of Columbia1,8301.46×
Nebraska1,6320.78×
West Virginia1,4360.74×
Maine1,2640.85×
Hawaii1,1220.63×
Montana1,0860.94×
New Hampshire1,0180.62×
Rhode Island8500.64×
Delaware8400.73×
North Dakota6520.76×
South Dakota6390.66×
Alaska6280.71×
Vermont5120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Family (film) audience
BrandAffinityCategory
Semi-detached176.5×Home & Garden
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Trench coat51.43×Fashion & Accessoires
Max Mara25.83×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Club América14.58×Sports
Singer-songwriter5.51×Music & Radio
Sewing7.39×Home & Garden
Kia Rio43.96×Cars & Mobility
Income tax13.19×Business & Career
Blended whiskey13.47×Food & Beverages
Planet Fitness4.15×Sports
Horoscope9.34×Health
Onitsuka Tiger21.71×Fashion & Accessoires
Luxury Travel11.47×Travel & Leisure
Diaper bag5.84×Kids & Family
FIFA World Cup3.42×Sports
Prepackaged meal13.3×Food & Beverages
Khabib Nurmagomedov19.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Family (film) audience
TraitClusterScore
MindfulnessBALANCE4.81
Luxury OrientationPREMIUM4.05
Urban LifestyleOPEN2.22
Risk AppetiteTHRILL2.08
LGBTQ+ IdentityOPEN1.57
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for My Family (film)
CountryShare
Brazil35.8%
United States12.2%
United Kingdom7.2%

See My Family (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does My Family (film) have in United States?

My Family (film) has an estimated audience of 415,858 people in United States, concentrated in California and Colorado.

What is the gender split and age of My Family (film) fans?

62.3% of My Family (film) fans are female, 37.7% are male, with an average age of 35.5 years.

Which brands do My Family (film) fans like most?

My Family (film) fans show strongest brand affinity for Semi-detached (176.5×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do My Family (film) fans live in United States?

My Family (film) fans in United States are most concentrated in California (reach 53,037), Colorado (reach 49,183), and Florida (reach 47,567). These three regions account for the largest share of the active audience.

What other brands do My Family (film) fans also like?

Beyond My Family (film) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Trench coat (51.43×), and Max Mara (25.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Family (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.