Rascasse Audience Intelligence

Nathan Mackinnon Audience in United States

A data profile of the people who buy, follow and care about Nathan Mackinnon in United States — modelled from more than twelve digital signal sources. Nathan Mackinnon has an estimated audience of 1,026,599 people in United States.

#57among Ice hockey in United States#5160among Person in United States#2138in Sports

The average Nathan Mackinnon fan in United States is 39.1 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, New York.

Top brand affinities include Colorado Avalanche, Bauer Hockey, Calgary Flames, with strongest over-indexing on Colorado Avalanche (104.12× the country average).

Demographically, the Nathan Mackinnon audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nathan Mackinnon fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Colorado Avalanche.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nathan Mackinnon profile in United States.

Audience size
1M
in United States
Gender
34.2%♀
65.8% male
Age
39.1
average years
Country rank
#23261
Person in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nathan Mackinnon fans

34.2% are female, 65.8% are male, average age 39.1.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Nathan Mackinnon audience in United States
MetricValue
Female34.2%
Male65.8%
Average age39.1
Estimated audience size1,026,599
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Nathan Mackinnon audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Nathan Mackinnon audience comes from United States.

Worldwide audience distribution share by country for Nathan Mackinnon
CountryShare
Canada45.2%
United States40.9%
Finland2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nathan Mackinnon audience in United States is strongest.

Fig. 05

Top regions by affinity

Nathan Mackinnon fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K7.60×
02Wyoming~3K2.55×
03Minnesota~30K2.09×
04North Dakota~4K2.09×
05Montana~4K1.57×
06Massachusetts~20K1.43×
07Alaska~2K1.32×
08New Hampshire~4K1.22×
09Vermont~2K1.16×
10South Dakota~2K1.14×
11Pennsylvania~30K1.10×
12Maine~3K1.03×
13New York~50K1.02×
14Michigan~20K1.00×
15Utah~8K1.00×
16Connecticut~8K0.95×
17Nevada~8K0.93×
18Nebraska~4K0.92×
19Washington, District of Columbia~2K0.91×
20New Jersey~20K0.89×
21Rhode Island~3K0.89×
22Missouri~10K0.88×
23Wisconsin~10K0.88×
24Illinois~30K0.86×
25Idaho~4K0.81×
26Arizona~10K0.75×
27Iowa~5K0.75×
28North Carolina~20K0.73×
29Kansas~5K0.73×
30New Mexico~3K0.69×
31Florida~40K0.67×
32Hawaii~3K0.67×
33Washington~10K0.66×
34Ohio~20K0.65×
35Virginia~10K0.64×
36Maryland~10K0.63×
37Oregon~6K0.62×
38West Virginia~3K0.62×
39Tennessee~10K0.58×
40Indiana~9K0.58×
41South Carolina~7K0.56×
42California~50K0.52×
43Kentucky~6K0.52×
44Oklahoma~5K0.51×
45Arkansas~4K0.50×
46Texas~40K0.47×
47Alabama~6K0.47×
48Louisiana~5K0.47×
49Mississippi~3K0.47×
50Georgia~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Nathan Mackinnon, United States
0.43×1.00×7.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nathan Mackinnon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nathan Mackinnon audience
#·InterestCategoryAffinity×
01Colorado AvalancheSports104.12×
02Swedish Hockey LeagueSports89.41×
03Bauer HockeySports64.98×
04Calgary FlamesSports32.01×
05Ottawa SenatorsSports20.28×
06Florida PanthersSports17.19×
07Montreal CanadiensSports14.08×
08Columbus Blue JacketsSports13.65×
09Toronto Maple LeafsSports13.15×
10Dallas StarsSports12.66×
11Edmonton OilersSports12.57×
12New York IslandersSports12.40×
13Sidney CrosbySports12.15×
14Buffalo SabresSports11.86×
15Los Angeles KingsSports10.93×
16Anaheim DucksSports10.51×
17Colorado RockiesSports10.47×
18Minnesota WildSports6.41×
19Seattle MarinersSports4.62×
20Ice hockeySports3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nathan Mackinnon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nathan Mackinnon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Risk AppetiteTHRILL1.45×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nathan Mackinnon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nathan Mackinnon have in United States?

Nathan Mackinnon has an estimated audience of 1,026,599 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Nathan Mackinnon fans?

34.2% of Nathan Mackinnon fans are female, 65.8% are male, with an average age of 39.1 years.

03

Which brands do Nathan Mackinnon fans like most?

Nathan Mackinnon fans show strongest brand affinity for Colorado Avalanche (104.12×), Bauer Hockey (64.98×), and Calgary Flames (32.01×) over the country average.

04

Where do Nathan Mackinnon fans live in United States?

Nathan Mackinnon fans in United States are most concentrated in Colorado (reach ~100K), California (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nathan Mackinnon fans also like?

Beyond Nathan Mackinnon itself, the audience over-indexes on Bauer Hockey (64.98×), Calgary Flames (32.01×), Swedish Hockey League (89.41×), and Montreal Canadiens (14.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Nathan Mackinnon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan Mackinnon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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