Nathan Mackinnon Audience in United States

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Nathan Mackinnon has an estimated audience of 838,903 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top regions: Colorado, California, New York. Top brand affinities: Sailor, Minnesota, Nebraska, Sinaloa, Justice.

The average Nathan Mackinnon fan in United States is 37.3 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, New York. Top brand affinities include Sailor, Minnesota, Nebraska, with strongest over-indexing on Sailor (84.81× the country average). Demographically, the Nathan Mackinnon audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Nathan Mackinnon fans

Demographic split for Nathan Mackinnon audience in United States
MetricValue
Female35.5%
Male64.5%
Average age37.3
Estimated audience size838,903

Audience persona

The typical Nathan Mackinnon fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Nathan Mackinnon in United States
RegionReachAffinity
Colorado115,1918.71×
California48,4730.53×
New York48,2711.03×
Florida40,3420.71×
Texas38,7760.54×
Pennsylvania31,4631.11×
Massachusetts26,9371.63×
Illinois26,4940.95×
Michigan22,6491.03×
New Jersey19,3240.91×
North Carolina19,2540.76×
Minnesota18,7961.56×
Ohio15,7300.61×
Virginia13,4300.66×
Arizona13,4240.78×
Georgia11,7630.46×
Missouri11,2170.83×
Washington10,6290.63×
Tennessee9,3200.55×
Wisconsin9,3140.74×
Indiana8,8440.58×
Maryland8,2940.57×
Connecticut8,0310.95×
Utah7,6551.02×
Nevada7,0230.87×
South Carolina6,6660.53×
Oregon5,4390.57×
Kentucky5,1930.49×
Iowa4,9500.72×
Alabama4,8910.42×
Kansas4,8650.74×
Louisiana4,5040.42×
Oklahoma4,2950.46×
New Hampshire4,1721.26×
Montana3,7691.62×
Nebraska3,5930.85×
Wyoming3,4252.75×
North Dakota3,1311.82×
Maine3,0551.02×
Idaho2,9150.69×
New Mexico2,6980.64×
Arkansas2,5540.37×
Washington, District of Columbia2,4380.97×
Rhode Island2,3740.89×
Alaska2,2341.24×
Hawaii2,1670.6×
South Dakota1,9671.01×
West Virginia1,7660.45×
Mississippi1,7440.25×
Vermont1,5151.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nathan Mackinnon audience
BrandAffinityCategory
Sailor84.81×Travel & Leisure
Minnesota10.67×Travel & Leisure
Nebraska10.76×Travel & Leisure
Sinaloa12.18×Travel & Leisure
Justice7.35×Politics & Society
Alaska3.43×Travel & Leisure
Pro-Ject7.66×Music & Radio
Elsword30.19×Games
Kerala11.5×Travel & Leisure
Rajasthan26.06×Travel & Leisure
Google Analytics5.31×Internet & Social Media
Product design2.02×Business & Career
Food quality11.71×Food & Beverages
Urban Outfitters1.57×Shopping
Nasal cavity6.42×Health
Google Wallet5.14×Technology & Electronics
UK garage3.77×Music & Radio
John Key16.26×Politics & Society
Electrolyte3.15×Health
Staycation2.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nathan Mackinnon audience
TraitClusterScore
Risk AppetiteTHRILL1.41
Sports ActivityPOWER1.25
Luxury OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.2
PatriotismCONSERVATISM1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Nathan Mackinnon
CountryShare
Canada47.1%
United States39.2%
Finland2.8%

See Nathan Mackinnon audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Nathan Mackinnon have in United States?

Nathan Mackinnon has an estimated audience of 838,903 people in United States, concentrated in Colorado and California.

What is the gender split and age of Nathan Mackinnon fans?

35.5% of Nathan Mackinnon fans are female, 64.5% are male, with an average age of 37.3 years.

Which brands do Nathan Mackinnon fans like most?

Nathan Mackinnon fans show strongest brand affinity for Sailor (84.81×), Minnesota (10.67×), and Nebraska (10.76×) over the country average.

Where do Nathan Mackinnon fans live in United States?

Nathan Mackinnon fans in United States are most concentrated in Colorado (reach 115,191), California (reach 48,473), and New York (reach 48,271). These three regions account for the largest share of the active audience.

What other brands do Nathan Mackinnon fans also like?

Beyond Nathan Mackinnon itself, the audience over-indexes on Minnesota (10.67×), Nebraska (10.76×), Sinaloa (12.18×), and Justice (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan Mackinnon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.