Rascasse Audience Intelligence

National Civil Rights Museum Audience in United States

A data profile of the people who buy, follow and care about National Civil Rights Museum in United States — modelled from more than twelve digital signal sources. National Civil Rights Museum has an estimated audience of 727,465 people in United States.

#34among Museum in United States#2797among POI in United States#280in Arts & Culture

The average National Civil Rights Museum fan in United States is 46.8 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Mississippi, Texas.

Top brand affinities include Thandie Newton, ITV (TV channel), Avast!, with strongest over-indexing on Thandie Newton (122.89× the country average).

Demographically, the National Civil Rights Museum audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Civil Rights Museum fan in United States is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Civil Rights Museum profile in United States.

Audience size
727K
in United States
Gender
53.0%♀
47.0% male
Age
46.8
average years
Country rank
#29214
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Civil Rights Museum fans

53.0% are female, 47.0% are male, average age 46.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for National Civil Rights Museum audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.8
Estimated audience size727,465
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the National Civil Rights Museum audience in United States
Age bracketShare%
16-1911%
20-299%
30-3915%
40-4921%
50+44%
Fig. 04

Worldwide distribution

92.4%

of the worldwide National Civil Rights Museum audience comes from United States.

Worldwide audience distribution share by country for National Civil Rights Museum
CountryShare
United States92.4%
India2.2%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Civil Rights Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

National Civil Rights Museum fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K20.51×
02Mississippi~40K6.26×
03Arkansas~30K4.89×
04Missouri~10K1.13×
05Louisiana~10K1.10×
06Alabama~10K0.97×
07Alaska~1K0.83×
08Washington, District of Columbia~2K0.82×
09Vermont~1K0.81×
10Montana~2K0.77×
11South Dakota~1K0.77×
12North Dakota~1K0.77×
13Oklahoma~6K0.75×
14Georgia~20K0.73×
15Rhode Island~2K0.72×
16Hawaii~2K0.71×
17Kentucky~6K0.70×
18Idaho~3K0.70×
19New Hampshire~2K0.69×
20Delaware~1K0.69×
21West Virginia~2K0.68×
22Maine~2K0.68×
23Illinois~20K0.66×
24Kansas~4K0.66×
25Nebraska~2K0.62×
26New Mexico~2K0.61×
27Iowa~4K0.60×
28Indiana~7K0.55×
29Wisconsin~6K0.54×
30South Carolina~6K0.53×
31Maryland~7K0.52×
32Minnesota~5K0.51×
33Utah~3K0.51×
34North Carolina~10K0.50×
35Nevada~3K0.50×
36Connecticut~4K0.49×
37Texas~30K0.47×
38Virginia~8K0.46×
39Oregon~4K0.46×
40Colorado~5K0.42×
41Ohio~9K0.41×
42Michigan~8K0.41×
43Massachusetts~6K0.40×
44New Jersey~7K0.38×
45Arizona~6K0.38×
46Pennsylvania~9K0.37×
47Washington~5K0.37×
48Florida~20K0.35×
49New York~10K0.34×
50California~20K0.28×
Fig. 06

Affinity by region

Affinity by region — National Civil Rights Museum, United States
0.28×1.00×20.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Civil Rights Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Civil Rights Museum audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV122.89×
02ITV (TV channel)Movies & TV67.94×
03Human Rights WatchPolitics & Society35.37×
04Avast!Technology & Electronics26.06×
05Bounce TVMovies & TV20.72×
06Chiwetel EjioforMovies & TV20.00×
07Irina ShaykFashion & Accessoires20.00×
08Master PMusic & Radio14.89×
09Nobel Peace PrizePolitics & Society9.66×
10Charli XCXMusic & Radio9.39×
11Aretha FranklinMusic & Radio8.90×
12Michael B. JordanMovies & TV6.99×
13Late-night talk showMovies & TV6.35×
14FedExBusiness & Career4.55×
15PhilanthropyArts & Culture3.49×
16Hair ExtensionsBeauty & Wellness3.40×
17InnovationBusiness & Career2.96×
18TMZInternet & Social Media2.32×
19Nonprofit organizationPolitics & Society2.14×
20CNNMovies & TV1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Civil Rights Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Civil Rights Museum audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.28×
SpiritualityBALANCE1.73×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Civil Rights Museum audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Civil Rights Museum have in United States?

National Civil Rights Museum has an estimated audience of 727,465 people in United States, concentrated in Tennessee and Mississippi.

02

What is the gender split and age of National Civil Rights Museum fans?

53.0% of National Civil Rights Museum fans are female, 47.0% are male, with an average age of 46.8 years.

03

Which brands do National Civil Rights Museum fans like most?

National Civil Rights Museum fans show strongest brand affinity for Thandie Newton (122.89×), ITV (TV channel) (67.94×), and Avast! (26.06×) over the country average.

04

Where do National Civil Rights Museum fans live in United States?

National Civil Rights Museum fans in United States are most concentrated in Tennessee (reach ~300K), Mississippi (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Civil Rights Museum fans also like?

Beyond National Civil Rights Museum itself, the audience over-indexes on ITV (TV channel) (67.94×), Avast! (26.06×), Human Rights Watch (35.37×), and Chiwetel Ejiofor (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Civil Rights Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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