National Civil Rights Museum Audience in United States

National Civil Rights Museum has an estimated audience of 727,465 people in United States. 53.0% are female, 47.0% are male, average age 46.8. Top regions: Tennessee, Mississippi, Arkansas. Top brand affinities: Thandie Newton, Capital One, Autism Awareness, Diabetes mellitus awareness, Colin Kaepernick.

The average National Civil Rights Museum fan in United States is 46.8 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Mississippi, Arkansas. Top brand affinities include Thandie Newton, Capital One, Autism Awareness, with strongest over-indexing on Thandie Newton (154.76× the country average). Demographically, the National Civil Rights Museum audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Civil Rights Museum fans

Demographic split for National Civil Rights Museum audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.8
Estimated audience size727,465

Audience persona

The typical National Civil Rights Museum fan in United States is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for National Civil Rights Museum in United States
RegionReachAffinity
Tennessee299,74820.54×
Mississippi40,8546.82×
Arkansas30,5095.09×
Texas28,7140.46×
California19,5890.24×
Illinois17,3220.71×
Missouri15,4791.32×
Georgia15,2020.68×
Florida13,3600.27×
New York12,1410.3×
Louisiana10,9331.17×
Alabama9,2740.91×
North Carolina8,8500.4×
Ohio7,0410.31×
Virginia6,9110.39×
Pennsylvania6,3670.26×
Indiana6,2990.47×
Michigan6,0880.32×
Oklahoma6,0680.75×
Kentucky5,6920.62×
Wisconsin5,2920.48×
Maryland5,1280.41×
Minnesota4,7290.45×
South Carolina3,8730.35×
New Jersey3,8130.21×
Massachusetts3,7800.26×
Colorado3,4610.3×
Washington3,2510.22×
Arizona3,1360.21×
Kansas3,0510.53×
Iowa2,8180.47×
Oregon2,0640.25×
Connecticut1,8390.25×
Washington, District of Columbia1,8080.83×
Nebraska1,4050.39×
Utah1,3440.21×
Nevada1,2970.18×
New Mexico8440.23×
West Virginia6910.2×
Delaware5350.27×
New Hampshire5200.18×
Rhode Island4780.21×
Idaho4710.13×
Maine4540.17×
North Dakota4020.27×
Hawaii3970.13×
Montana3920.19×
South Dakota3610.21×
Alaska3600.23×
Vermont3060.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Civil Rights Museum audience
BrandAffinityCategory
Thandie Newton154.76×Movies & TV
Capital One9.85×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Colin Kaepernick36.23×Sports
Google Maps6.15×Internet & Social Media
Diane Keaton9.5×Movies & TV
Indeed.com5.91×Business & Career
Microblogging12.67×Technology & Electronics
Diana Ross18.88×Music & Radio
Singer-songwriter5.51×Music & Radio
Google News7.64×News
Venus Williams19.21×Sports
Bounce TV31.45×Movies & TV
Stephen Hawking15.2×Business & Career
Clint Eastwood10.66×Movies & TV
ITV (TV channel)56.56×Movies & TV
Circle K8.21×Shopping
Avast!30.94×Technology & Electronics
Hair Extensions6.61×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Civil Rights Museum audience
TraitClusterScore
Community OrientationOPEN2.28
TraditionCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.63
SpiritualityBALANCE1.48
MindfulnessBALANCE1.47
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for National Civil Rights Museum
CountryShare
United States92.5%
India2.2%
United Kingdom1.3%

See National Civil Rights Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Civil Rights Museum have in United States?

National Civil Rights Museum has an estimated audience of 727,465 people in United States, concentrated in Tennessee and Mississippi.

What is the gender split and age of National Civil Rights Museum fans?

53.0% of National Civil Rights Museum fans are female, 47.0% are male, with an average age of 46.8 years.

Which brands do National Civil Rights Museum fans like most?

National Civil Rights Museum fans show strongest brand affinity for Thandie Newton (154.76×), Capital One (9.85×), and Autism Awareness (19.03×) over the country average.

Where do National Civil Rights Museum fans live in United States?

National Civil Rights Museum fans in United States are most concentrated in Tennessee (reach 299,748), Mississippi (reach 40,854), and Arkansas (reach 30,509). These three regions account for the largest share of the active audience.

What other brands do National Civil Rights Museum fans also like?

Beyond National Civil Rights Museum itself, the audience over-indexes on Capital One (9.85×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Colin Kaepernick (36.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Civil Rights Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.